3 Mobile Lifestyle Store Innenarchitektur für den Einzelhandel by Yan Yik Lun and Marco Choi is a highly esteemed winner of the very prestigious 2021 A' Design Award in Silber in Innenraumdesign Competition Category.
SilberInnenraum· 2021
3 Mobile Lifestyle Store Innenarchitektur für den Einzelhandel
Client: IMO design
A' Design Award in Silber Winner in Innenraum Category
Verified Award Winner
Verify Award Status for #108092The Design
About 3 Mobile Lifestyle Store Innenarchitektur für den Einzelhandel
Der 3 Mobile Lifestyle Store ist ein Einzelhandels-Interieur für eine Mobilfunkmarke in Hongkong. Der Store umfasst 150 Quadratmeter. Kontrastreiche schwarz-weiße Streifen ziehen sich durch jeden Winkel des Raums. Breite Diagonalen prägen das lineare Lichtband und das Bodenmuster. Holzoberflächen verleihen dem Ganzen Harmonie und Schlichtheit. Der Kundenservicebereich nutzt schallabsorbierende Textiltrennwände, die von der First-Class-Bestuhlung im Flugzeug inspiriert sind. Ein abgeschlossener Workshop-Raum mit beweglichen Glastrennwänden dient für Schulungen und lässt sich für Veranstaltungen zum Verkaufsbereich hin öffnen.
The Recognition
About the A' Design Award in Silber
3 Mobile Lifestyle Store Innenarchitektur für den Einzelhandel ist Gewinner des A' Design Award in Silber, einer enorm prestigeträchtigen Anerkennung für erstklassige, großartige und beeindruckende Spitzendesigns. Silber-Gewinner sind ungemein brillante und äußerst kreative Werke, die die herausragende Expertise, das Talent und den Scharfsinn ihrer Designer veranschaulichen. Von 3 Mobile Lifestyle Store Innenarchitektur für den Einzelhandel wird erwartet, dass es ein wunderbares Vorzeigewerk ist, das bemerkenswert professionell und zutiefst innovativ ist. Dieses mit dem A' Design Award in Silber prämierte Design ist eine höchst bemerkenswerte, bewunderte Erfindung, die den Grenzen von Kunst, Wissenschaft, Design und Technologie zugutekommt und sie voranbringt. 3 Mobile Lifestyle Store Innenarchitektur für den Einzelhandel ist eine vielbeneidete Schöpfung, die Wünsche weckt, positive Gefühle vermittelt und Staunen und Verwunderung entfacht.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The new store with a design of contrasting colours of black and white stripes traversing each and every single corner of the store. Additionally, the regular store layout combined with wide diagonal lines for the linear light bar and floor pattern, which formed a contemporary style that highlights the brand colours. Other parts recruited a wooden finish and created a sense of harmony and simplicity. Has given a simple, spontaneous yet modern edge to the meaning of aesthetic beauty.
- Dimensions & Packaging
- Total floor area: 150 metre square.
- Tags
- 3, 3 Shop, mobile store, retail design, shop design, mobile lifestyle, Monochrome, 3HK
- Production Technology
- For the newly built 3 Supreme customer service quarter, the designer have employed the idea from aircraft first-class seating, with noise-absorbing fabrics for partitioning, which creates a high level of privacy. Layers of white 3D stripped glass light panels with stainless steel in gold highlight became the feature back wall at the supreme customer service corner. This created a simple yet elegant atmosphere.
- Design Challenge
- The first pilot store combines with the new business model apart from the traditional sale area, which also including 3 Supreme customer service, workshop & multifunctional business event space. To provide a more seamless, efficient and interactive service experience for customers.
- Research
- The development of mobile networks and smartphones nowadays has strongly been focusing on new technology as a selling point, as well as ways to simplify our work and enhancement of human life and has formed an integral part of our daily lives. Hence, the newly revamped 3 lifestyle store has taken mobile lifestyle as a theme to match with customers' desire for a smarter, simplified, and relaxed lifestyle.
- Inspiration
- The development of mobile networks and smartphones nowadays has strongly been focusing on new technology as a selling point, as well as ways to simplify our work and enhancement of human life and has formed an integral part of our daily lives. Hence, the newly revamped 3 lifestyle store has taken mobile lifestyle as a theme to match with customers' desire for a smarter, simplified and relaxed lifestyle.
- Project Duration
- The project started in Match 2019 in Hong Kong and finished in July 2019.
- Operation Flow
- The innermost corner of the store has an enclosed workshop surrounded by operable glass partitions, which provides an area for smartphone tutorials for customers and further training for staff. Multifunctional space is created with operable glass partitions opening up to connect to the sales area. It gives a capacity of up to 40 people, which is a perfect venue for media functions, announcements, ceremonies, social and business events.
- Patents
- Copyrights belong to IMO design limited, 2019.
- Team Members
- Yan Yik Lun
Marco Choi
Natalie Chan
Fung Yeung - Image Credits
- IMO design, Bobby Wu
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