LiNing 8th Gen Flagship-Store by Yingtao Xu

LiNing 8th Gen Flagship-Store by Yingtao Xu is a highly esteemed winner of the very prestigious 2021 A' Design Award in Silber in Innenraumdesign Competition Category.

SilberInnenraum· 2021

LiNing 8th Gen Flagship-Store

by Yingtao Xu

Client: Li Ning (China) Sports Goods Co., Ltd.

A' Design Award in Silber Winner in Innenraum Category

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Verified Award Winner

Verify Award Status for #109123

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Colors

The Design

About LiNing 8th Gen Flagship-Store

LiNing 8th Gen ist ein Flagship-Store für eine Sportmarke mit einer Fläche von 2049 Quadratmetern. Die Gestaltung ist von Laufbahnen und Basketballplätzen inspiriert. Im Eingangsbereich werden Laufprodukte unter farbwechselnden Lichtbändern präsentiert, die im Rhythmus erstrahlen. Ein LED-Bildschirm in der Mitte erinnert an die Anzeigetafeln über Basketballfeldern und rahmt die Basketball-Präsentation ein. Die Innenoberflächen bestehen aus schlichtem Zement, während die Regale aus Metall und Edelstahl mit einer Oberfläche in Carbonfaser-Optik gefertigt sind. Die Regale lassen sich zerlegen und recyceln, wodurch Abfall reduziert wird. Die Waren sind in klar gegliederten Themenbereichen angeordnet.

The Recognition

About the A' Design Award in Silber

LiNing 8th Gen Flagship-Store ist Gewinner des A' Design Award in Silber, einer enorm prestigeträchtigen Anerkennung für erstklassige, großartige und beeindruckende Spitzendesigns. Silber-Gewinner sind ungemein brillante und äußerst kreative Werke, die die herausragende Expertise, das Talent und den Scharfsinn ihrer Designer veranschaulichen. Von LiNing 8th Gen Flagship-Store wird erwartet, dass es ein wunderbares Vorzeigewerk ist, das bemerkenswert professionell und zutiefst innovativ ist. Dieses mit dem A' Design Award in Silber prämierte Design ist eine höchst bemerkenswerte, bewunderte Erfindung, die den Grenzen von Kunst, Wissenschaft, Design und Technologie zugutekommt und sie voranbringt. LiNing 8th Gen Flagship-Store ist eine vielbeneidete Schöpfung, die Wünsche weckt, positive Gefühle vermittelt und Staunen und Verwunderung entfacht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: LiNing, an international fashionable professional sports brand, has been interpreting its slogan "anything is possible" with actions. From space design to shelf display, the store shows different space atmospheres in different theme areas. Various categories of goods are laid out in a clear and observable pattern to facilitate customers selecting goods and bring them a multi level shopping experience.
Dimensions & Packaging: The store's area is 2049 sqm.
Tags: Flagship, Retail, Chinese, Sport, Athletic Apparel, Footwear
Production Technology: The colorful and bright sign on the exterior facade of the store illustrates the LiNing brand style of youth, vitality, sport and fashion. The interior space is decorated with simple cement materials, looking fashionable and personalized, while setting off the product highlights. The store shelves are largely made of metal and stainless steel, with carbon fiber texture finish. They can be disassembled and recycled to minimize waste of resources.
Design Challenge: The challenge for this project was to design a flagship store that was not cliched and still felt relatable.
Research: The store image of the eighth generation is the result of continuous development and perfection following the development of the times. With the successive presentation of various types of stores with different conditions, the store image of the eighth generation has been enhanced and perfected in terms of decoration, gadgets, lighting and experience systems, forming a set of dynamic and continuous store image standards.
Inspiration: In the image design of the eighth generation flagship store of LiNing, the designers take running tracks and basketball gyms as the sources of inspiration, organically integrate professional products for running exercise and basketballs and all sorts of fashion products including sports fashion and China LiNing in the same store, highlighting professional sports attributes and the fashion life atmosphere of the brand.
Project Duration: The project started in December 2019 in Liuzhou and finished in May 2020 in Liuzhou.
Operation Flow: The store entrance is an area displaying running exercise commodities. The design is inspired by the running tracks. The RGB color changing light belt at the top are lined regularly. The lights shine in rhythm, pairing with the running models below, for a dynamic display to attract the sight of people hurrying to and fro. The LED screen in the middle of the store is inspired by the LED screen at the top of basketball gym, which along with the focus display of the basketball models below, formulates the atmosphere characteristics of the basketball theme commodity exhibition in the middle.
Team Members: Designer: Xu Yingtao
Designer: Yu Danfeng
Image Credits: Image #1: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #2: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #3: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #4: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #5: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.