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Times Pavilion Ausstellungspavillon by Sangu Design Guangzhou Co. Ltd.

Times Pavilion Ausstellungspavillon by Sangu Design Guangzhou Co. Ltd. is a highly esteemed winner of the very prestigious 2021 A' Design Award in Silber in Innenraumdesign Competition Category.


SilberInnenraum· 2021

Times Pavilion Ausstellungspavillon

by Sangu Design Guangzhou Co. Ltd.

Client: Sangu Design Guangzhou Co. Ltd.

A' Design Award in Silber Winner in Innenraum Category

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Verified Award Winner

Verify Award Status for #114447

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The Design

About Times Pavilion Ausstellungspavillon

Der Times Pavilion ist ein Ausstellungsraum, der für ein chinesisches Immobilienunternehmen geschaffen wurde. Der Pavillon bricht mit statischen Innenraumkonzepten. Eine bewegliche Wand aus großformatigen LED-Displays lässt sich falten und entlang einer Schiene neu positionieren. Durch das Zusammenspiel von Schiene, Mechanik und Programmierung verschiebt sich die Wand vor und zurück und verändert so den Raum. Die Bildschirme präsentieren die Entwicklungsgeschichte des Unternehmens und können in Echtzeit aktualisiert werden, was den Materialverbrauch gedruckter Ausstellungselemente reduziert. Die Raumaufteilung folgt der Bewegung der Besucher und formt so einen durchgehenden Panoramarundgang.

The Recognition

About the A' Design Award in Silber

Times Pavilion Ausstellungspavillon ist Gewinner des A' Design Award in Silber, einer enorm prestigeträchtigen Anerkennung für erstklassige, großartige und beeindruckende Spitzendesigns. Silber-Gewinner sind ungemein brillante und äußerst kreative Werke, die die herausragende Expertise, das Talent und den Scharfsinn ihrer Designer veranschaulichen. Von Times Pavilion Ausstellungspavillon wird erwartet, dass es ein wunderbares Vorzeigewerk ist, das bemerkenswert professionell und zutiefst innovativ ist. Dieses mit dem A' Design Award in Silber prämierte Design ist eine höchst bemerkenswerte, bewunderte Erfindung, die den Grenzen von Kunst, Wissenschaft, Design und Technologie zugutekommt und sie voranbringt. Times Pavilion Ausstellungspavillon ist eine vielbeneidete Schöpfung, die Wünsche weckt, positive Gefühle vermittelt und Staunen und Verwunderung entfacht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
In this project, through the linkage of the track, machinery and program, the designer switches the moving trail of the wall back and forth to activate the whole space. In this brand new mode, viewers feel they have entered a different space, where they have a real sense of life.
Dimensions & Packaging
In addition to breaking the pattern of traditional space, the designer subverts the physical relationship between space and furnishings. The spatially movable wall is composed of giant LED display screens, which can be folded flexibly. Taking the human movement track as the core logic and the spatial circulation as the leading factor, the designer aims to create a unique panoramic experience.
Tags
People, Brand, Exhibition, Space, Culture
Production Technology
The screens, from shallow to deep, demonstrate the development history of Times China. The high-tech display mode, to some extent, can reduce the waste of resources in physical presentation, and update information in real time. The pavilion will be used in a sustainable way to realize the concept of green environmental protection.
Design Challenge
The designer need to weaken and hide the design, which not only makes functional arrangement, but also places the viewers in the space-time relations, who, through the immersive narrative space, are stimulated to have more thought and return to the humanism.
Research
Times China, an enterprise involving the urbanization of China, has launched a series of celebrations and commemorative activities on the occasion of its 20th anniversary, in particular in the creation of the Times Pavilion. Based on the interpretation of the Times China brand, the designer puts forward the spatial concept of apocalypse, extracts the three keywords of space , matter and energy , and further gives a design response to this spatial concept.
Inspiration
Most of the previous space designs were static, conceived and planned forinvariability. In this design, the designer tries to break the restricted space form, and create a human dependent circulation in the limited space of the Times Pavilion.
Project Duration
The project started in July 2018 in Gunang Zhou, China and finished in March 2020.
Operation Flow
Through the linkage of the track, machinery and program, the designer switches the moving trail of the wall back and forth to activate the whole space. In this brand new mode, viewers feel they have entered a different space, where they have a real sense of life.
Team Members
Teng Gu, Rui Hua Chen
Image Credits
Teng Gu

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