Spazio Lenovo Flagship-Store-Interieur by Alessandro Luciani

Spazio Lenovo Flagship-Store-Interieur by Alessandro Luciani is a highly esteemed winner of the very prestigious 2021 A' Design Award in Silber in Innenraumdesign Competition Category.

SilberInnenraum· 2021

Spazio Lenovo Flagship-Store-Interieur

by Alessandro Luciani

Client: Alessandro Luciani

A' Design Award in Silber Winner in Innenraum Category

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Verified Award Winner

Verify Award Status for #115699

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Spazio Lenovo Flagship-Store-Interieur

Spazio Lenovo ist das Interieur eines Flagship-Stores, das sich über zwei Etagen mit einer Gesamtfläche von 900 Quadratmetern erstreckt. Das Erdgeschoss ist ein flexibler Ausstellungsraum, in dem auch Promotion-Events und Shows stattfinden können. Die Präsentationstische verfügen über dünne Glasplatten mit eingelassenen Monitoren, die digitale Produktinformationen anzeigen. Eine große LED-Wand erstreckt sich durch die Decke und ist von der Straße aus sichtbar. Die Treppe ist mit dichroitischem Glas verkleidet, und die Stufen sind mit LED-Beleuchtung ausgestattet. Dreizehn vertikale grüne Säulen bilden einen Gartenbereich, sodass Technologie und Natur miteinander verbunden werden.

The Recognition

About the A' Design Award in Silber

Spazio Lenovo Flagship-Store-Interieur ist Gewinner des A' Design Award in Silber, einer enorm prestigeträchtigen Anerkennung für erstklassige, großartige und beeindruckende Spitzendesigns. Silber-Gewinner sind ungemein brillante und äußerst kreative Werke, die die herausragende Expertise, das Talent und den Scharfsinn ihrer Designer veranschaulichen. Von Spazio Lenovo Flagship-Store-Interieur wird erwartet, dass es ein wunderbares Vorzeigewerk ist, das bemerkenswert professionell und zutiefst innovativ ist. Dieses mit dem A' Design Award in Silber prämierte Design ist eine höchst bemerkenswerte, bewunderte Erfindung, die den Grenzen von Kunst, Wissenschaft, Design und Technologie zugutekommt und sie voranbringt. Spazio Lenovo Flagship-Store-Interieur ist eine vielbeneidete Schöpfung, die Wünsche weckt, positive Gefühle vermittelt und Staunen und Verwunderung entfacht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Concept store of about 900 square meters spread over two floors.
One of the first innovations is the abolition of cash desks, all payment transactions take place on the move and in digital form The ground floor was designed as a flexible exhibition space to be used also for promotional events and shows. The displays with a colorful design have inside the glass top, recessed monitors for a digital product communication that integrates with a visual communication on the wall and a large LedWall visible also from the street, which pierces the ceiling and rises up the second floor.
Dimensions & Packaging: The store is spread over two floors for a total of 900 square meters
Tags: Spazio Lenovo, Alessandro Luciani Designer, Retail Design,
Production Technology: Dichroic glass, LedWall, Wood,
Design Challenge: The first floor consists of two large areas: One Commercial and the other Business for companies and consists of different experiences: Gaming, Virtual Reality, New products, Listening to Music, Motorola brand products and a Bistrot where you can eat or have a coffee, immersed in a large garden, consisting of 13 vertical columns of green, a real meeting place. In addition, there are dedicated functional spaces for co-working and smat-working. All the tables created for Lenovo, have a thin top where digital labels are inserted inside to communicate the product on display
Research: The human centered design, wanted to create a common thread, shortening the distance between the outside world, en plein air, and that of the interior, closed, typical of a traditional store. A functional environment contaminated by the 13 columns of real vertical green present inside, by a floor that evokes that of the gardens, by LED light wires, dichroic glass and large video walls for a completely digital communication. The space has been optimized to make it easy for people to move from one activity to another, areas have been designed to offer immersive experiences, in themselves and in the products
Inspiration: Hi-Tech&green philosophy. The philosophy that guided the design follows a thought where technology and nature come together and coexist in great synergy and harmony, where one cannot do without the other, with particular attention to Man and the world in which he lives.
Spazio Lenovo is not a traditional store, but a cultural ecosystem where Technology and Nature enter into symbiosis, creating a fluid, elegant environment, in which the transition between green and metal becomes easy, immediate and functional, as in the sociability of a Greek agora.
Project Duration: The project started in May 2020 in Milano - Italy and finished in September 2020
Operation Flow: The ground floor was designed as a flexible exhibition space to be for promotional events and shows. The displays with a colorful design have inside the glass top, recessed monitors for a digital product communication that integrates with a visual communication on the wall and a large LedWall visible also from the street, which pierces the ceiling and rises up the second floor.The staircase leading to the first floor has been completely covered with dichroic glass "with its chromatic and reflective effects while the steps have LED lighting that follows the person as he climbs the stairs, like the keys of a piano
Team Members: Alessandro Luciani
Grottini srl
Image Credits: Lenovo Italy