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The Yihe Platinum Bay Sales Center Showroom-Innenarchitektur by If Space Design

The Yihe Platinum Bay Sales Center Showroom-Innenarchitektur by If Space Design is a highly esteemed winner of the very prestigious 2021 A' Design Award in Gold in Innenraumdesign Competition Category.


GoldInnenraum· 2021

The Yihe Platinum Bay Sales Center Showroom-Innenarchitektur

by If Space Design

Client: If Space Design

A' Design Award in Gold Winner in Innenraum Category

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Verified Award Winner

Verify Award Status for #117117

Colors

The Design

About The Yihe Platinum Bay Sales Center Showroom-Innenarchitektur

Das Yihe Platinum Bay Sales Center ist ein Showroom-Interieur in Nanjing, China. Der 660 Quadratmeter große Innenraum greift die Geschichte der Steinstadt auf. Ein eleganter und schlichter Raum wird durch warmfarbene Dekorelemente akzentuiert, die das Größenempfinden erweitern. Die Lobby wird von vertikalen und horizontalen Linien konturiert. Im zweiten Geschoss prägen Metallgeflechte, getöntes Kunstglas, an Klaviertasten erinnernde Treppen und Papierfisch-Skulpturen den Gang. Der Empfangstresen ist wie fließendes Wasser geformt. Die Wegeführung leitet die Besucher durch klar gegliederte Funktionsbereiche.

The Recognition

About the A' Design Award in Gold

The Yihe Platinum Bay Sales Center Showroom-Innenarchitektur ist Gewinner des A' Design Award in Gold, einer überaus prestigeträchtigen Anerkennung für erstklassige, wunderbare und herausragende Designs. Gold-Gewinner sind äußerst innovative, visionäre und glamourös blendende Schöpfungen, die das Genie, die Weisheit und die Meisterschaft ihrer Designer widerspiegeln. Von The Yihe Platinum Bay Sales Center Showroom-Innenarchitektur wird erwartet, dass es eine hochgepriesene, trendsetzende und monumentale Erfindung ist, die beispiellosen Mehrwert liefert. Dieses mit dem A' Design Award in Gold prämierte Design ist ein spektakuläres, respektiertes Projekt, das den Grenzen von Kunst, Wissenschaft, Design und Technologie in hohem Maße zugutekommt und sie voranbringt. The Yihe Platinum Bay Sales Center Showroom-Innenarchitektur erzeugt intensive Gefühle des Verlangens, weckt Leidenschaft, ermutigt zur Kreativität und fasziniert uns.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Drawing the elements of Nanjing City history, the overall design plan arranges an elegant and simple space embellished with warm-color decorations to expand the space's sense of scale. The design theme, New Era of the Stone City - Dancing Dragon and Wandering Fish, is manifested in the Stone City culture, the value of the Yuzui District, Yiju brand, project significance, space highlights, and space's atmosphere.
Dimensions & Packaging
The area of project is 660 square meter.
Tags
sales center, Nanjing Stone City culture, fish shape, tinted art glass, Hexi Yuzui District, Yiju brand, exquisite and elegant
Production Technology
Materials: Metal meshwork, rock slab, tinted art glass, corrugated stainless steel, paper sculpture
Design Challenge
The largest challenge lies in the highlight design. In order to present the perfect effect of the glass side of staircase, it needs to consider the super long materials, the color gradient and the installation order and ensure the installation of irregular-sized glass. And the paper installation needs to produce many samples to make sure the best quality and visual effects.
Research
Considering that the New District lacks profound and abundant cultural background, the designer integrated the Yiju brand spirit and historical and cultural preservation into the project. The project shows the personality of the designer, breaks the idea that "Hexi district is the cultural desert of Nanjing", and steps onto a new stage of the Yihe series.
Inspiration
The space of the lobby is outlined holistically in vertical and horizontal directions. The aisle space on the second floor are highlighted by the components of metals, tinted glass, piano-keyboard-like stairs, and artistic installations like paper fish sculptures, which can lift the space's visual effect and flexibility in the meantime. The reception desk is spliced in a form of flowing water, echoing with the background of swimming fish.
Project Duration
The project started in January 2020 and finished in June 2020 in Nanjing, China.
Operation Flow
The circulation route was supposed to be rational and beneficial to sale and improve visiting experiences. Each functional division should be well arranged and closely connect with each other. Natural light was preferred and lighting should be enhanced. The spatial layout should be reasonable, stood out the advantages of the building itself and highlighted the additional display function to satisfy daily needs of showing visitors.
Team Members
If Space Design
Image Credits
photo by: TOPIA VISION

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