Minimo Geschenkbox by Rilind Hoxha is a highly esteemed winner of the very prestigious 2026 A' Design Award in Bronze in Geschenkartikeldesign Competition Category.

BronzeGeschenkartikel· 2026

Minimo Geschenkbox

by Rilind Hoxha

Client: Why Agency

A' Design Award in Bronze Winner in Geschenkartikel Category

10,149
Verified Award Winner
Verify Award Status for #118886

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Minimo Geschenkbox

Minimo ist eine Kinderschmuckkollektion von Smaragd 1969, deren Geschenkbox und ganzheitliches Schenkerlebnis von Why Agency gestaltet wurden. Das Konzept entstand rund um das erste kostbare Geschenk eines Kindes und verwandelt den Moment, Schmuck zu erhalten, in ein spielerisches und unvergessliches Erlebnis. Neben den Schmuckstücken enthält die Box ein Stickerset mit Motiven aus der Goldkollektion, ein Malbuch, bunte Stifte sowie einen Minimo Baby-Pass für Erstkundinnen und -kunden. Jedes Element lädt Kinder dazu ein, zu entdecken, zu gestalten und sich über den Schmuck hinaus mit der Kollektion zu verbinden.

The Recognition

About the A' Design Award in Bronze

Minimo Geschenkbox ist Gewinner des A' Design Award in Bronze, einer hochprestigeträchtigen Anerkennung für herausragende Designs, die sich durch Kreativität, Einfallsreichtum und Scharfsinn auszeichnen. Bronze-Gewinner sind reichlich geschickte und auffallend kreative Artefakte, die die große Erfahrung, Fantasie und Findigkeit ihrer Designer belegen. Von Minimo Geschenkbox wird erwartet, dass es ein hochgeschätztes, bewundertes und geliebtes Objekt ist, das bemerkenswert professionell und innovativ ist. Dieses mit dem A' Design Award in Bronze prämierte Design verkörpert bewährte Verfahren in Kunst, Wissenschaft, Design und Technologie und ist hervorragend in seiner Liebe zum Detail. Minimo Geschenkbox befriedigt Bedürfnisse auf großartige Weise, berührt Wünsche, bezaubert Gefühle und spricht die Neugier an.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Minimo by Smaragd 1969 is a structured box made from ecological paper and sustainable materials, designed for repeated use. It contains four individually packaged jewelry pieces, each secured in separate compartments. Packaging is recyclable and reusable, reducing environmental impact. The box design allows for controlled access to each compartment, maintaining the element of surprise while keeping the items protected.
Dimensions & Packaging: 164 mm x 164 mm x 42 mm , UV laminated & ecologically colored recycled paper.
Tags: Jewelry, Gifts, Luxury, Packaging, Branding, Marketing, Retail Design, Product Design
Production Technology: Sketched and Produced in Adobe Illustrator. Print execution done by hand.
Design Challenge: The hardest part was what the theme of the gift box was gonna be.

In the end, we opted for making the box design to have motifs inspired by the jewelry which is included in the boxes themselves.

The second hardest part was creating an unique blueprint for the box, which was largely assisted by the production facility.
Research: The research was mostly done online with some physical inspiration from vintage advent boxes found on flea markets.
Inspiration: The gift box takes inspiration from vintage children's gift boxes, incorporating a classic dual compartment structure that has the main gift and the complimentary merchandise. The main piece is usually jewelry, and the secondary pieces are usually coloring books and pencils, accompanied by a sticker sheet.
Project Duration: The project was initiated in the beginning of 2025, and an initial prototype was released in limited quantities. The final presented version was produced in the summer of 2025, and released in July of 2025. Production was primarily in Why Agency offices, while execution was done by AJ-Graf Matbaa in Skopje. The product was available for sale online and physically in the Smaragd stores in Skopje.
Operation Flow: The front part is opened, which contains two compartments, one with a piece of jewelry, and one with special merchandise.
Team Members: Rilind Hoxha - Executive Direction & Production
AnaMarija Mishachkovska - Creative Direction
Image Credits: Semi Alili