Year Of The Snake Primäre Funktion: Rote Umschläge zum Jahr der Schlange by House Of Forme

Gold Geschenkartikel · 2026

Year Of The Snake Primäre Funktion: Rote Umschläge zum Jahr der Schlange

by House Of Forme

A' Design Award in Gold 2026 in Geschenkartikel
CLIENT: House of Forme
Estimated Number of Design Views: 41,231
Verification code 2733AA834F · Verify this award

Visit Site View at A' Design Award Press Release

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About Year Of The Snake Primäre Funktion: Rote Umschläge zum Jahr der Schlange

Buchtext: Diese Reihe roter Umschläge zum Jahr der Schlange löst sich von der wörtlichen Bildsprache der Tierkreiszeichen und interpretiert die Tradition des Mondneujahrsfests neu. Über 16 Umschläge und 4 visuelle Themen hinweg wird das Wesen der Schlange vermittelt: fließende Anmut, verwoben mit beständigen floralen Motiven. Inspiriert vom Symbol des Ouroboros verweisen die Gestaltungen subtil auf Kreisläufe der Wiederholung und Erneuerung. Die dezente Anspielung auf das Jahr der Schlange erlaubt es, die Umschläge auch über das Neujahrsfest hinaus zu verwenden. Die in jedes Design eingebetteten Erzählungen verleihen der Kollektion eine zusätzliche Ebene von Tiefe und Faszination.

About the A' Design Award in Gold

Year Of The Snake Primäre Funktion: Rote Umschläge zum Jahr der Schlange ist Gewinner des A' Design Award in Gold, einer überaus prestigeträchtigen Anerkennung für erstklassige, wunderbare und herausragende Designs. Gold-Gewinner sind äußerst innovative, visionäre und glamourös blendende Schöpfungen, die das Genie, die Weisheit und die Meisterschaft ihrer Designer widerspiegeln. Von Year Of The Snake Primäre Funktion: Rote Umschläge zum Jahr der Schlange wird erwartet, dass es eine hochgepriesene, trendsetzende und monumentale Erfindung ist, die beispiellosen Mehrwert liefert. Dieses mit dem A' Design Award in Gold prämierte Design ist ein spektakuläres, respektiertes Projekt, das den Grenzen von Kunst, Wissenschaft, Design und Technologie in hohem Maße zugutekommt und sie voranbringt. Year Of The Snake Primäre Funktion: Rote Umschläge zum Jahr der Schlange erzeugt intensive Gefühle des Verlangens, weckt Leidenschaft, ermutigt zur Kreativität und fasziniert uns.

Press Kit

Unique Properties: This self-initiated series offers a unique perspective on snakes, embodied in our newest bespoke-designed red packets for the Year of the Snake. Featuring 16 red packets across four distinct key visuals, our design captures the fluid grace of the snake and the timeless beauty of floral cycles. The subtle celebration of the Year of the Snake allows the packets to be used throughout the year, while the unique stories behind each design bring a thoughtful and intriguing touch to the set.
Dimensions & Packaging: The case measures 202mm in height & 94mm in width, finished with matte UV & gold foil detailing. The red packet holder has a width of 514mm & a height of 192mm when fully extended. Our company information & background story of the red packets are highlighted with gold foil. The finished dimensions of each red packet are 89mm in width & 172mm in height. The red packets are crafted from 100gsm AstroSilver paper sourced from a local paper company, & are embellished with foiling & matte UV coating.
Tags: Branding, design, festive, red packets, Chinese New Year, Year of the Snake, festive product, festive design, gift
Production Technology: To embody our commitment to sustainability, each red packet is made in FSC-certified paper and the holder is crafted from recyclable materials. To bring the serpent details alive, matte UV finishes are incorporated alongside red, silver, and gold foil accents in specific areas. The design highlights the distinctive tongue, teeth, eyes and tail of the serpent. This thoughtful approach creates a subtle yet immersive atmosphere for the Year of the Snake.
Design Challenge: To differentiate from typical red packets and to achieve a harmonious balance between the snake and floral motifs, meticulous details are incorporated throughout the set, each conveying diverse blessings for the year ahead. Flickering snake tongues are hidden in the orchid as a symbol of guidance; sharp teeth concealed within the lilies foster growth; blinking snake eyes integrated into the lotus embody rebirth; snake tails disguised as anthurium pistils, bestow power & fertility upon the year.
Research: Protected by a hardbound, slide-out package, the red packet set’s packaging takes inspiration from a snake shedding its skin. The "M-fold" structure of the red packet holder artfully mimics the sinuous movement of a snake, symbolically carrying blessings through the changing seasons. The red packets are crafted from four different textured pearlescent papers, harmonising beautifully with the shimmering scales of a snake.
Inspiration: Drawing inspiration from the ouroboros, a timeless symbol depicting a serpent devouring its own tail, which signifies cycles of repetition, renewal, and the infinite passage of time, we pay homage to the essence of renewal and celebrate the arrival of the Year of Snake. The imagery of snake scales are concealed within the four different blossoms by season, connecting the intricate grace of the snake to the eternal cycle of blooming flowers.
Project Duration: The is designed in late 2024, produced and distributed in early 2025.
Operation Flow: This New Year's gift is designed for year-round use. Removing the slide-out package unveils a red packet holder. The holder employs an "M-fold” structure, allowing recipients to view all four unique designs at once when unfolded. Each section securely holds four red packets, and once emptied, reveals a description of the design, providing insight into the story behind the red packet's artwork.
Image Credits: Photography by Vizion Creation