We Wedding Ring Einzelhandelsfläche by Fengfeng Chen

We Wedding Ring Einzelhandelsfläche by Fengfeng Chen is a highly esteemed winner of the very prestigious 2021 A' Design Award in Gold in Innenraumdesign Competition Category.

GoldInnenraum· 2021

We Wedding Ring Einzelhandelsfläche

by Fengfeng Chen

Client: Meikai Space

A' Design Award in Gold Winner in Innenraum Category

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Verified Award Winner

Verify Award Status for #120643

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Colors

The Design

About We Wedding Ring Einzelhandelsfläche

We Wedding Ring ist eine Schmuck-Verkaufsfläche, die nicht in einem Einkaufszentrum, sondern in einem eigenständigen Gebäude inmitten eines kreativen Gartens angesiedelt ist. Der Innenraum umfasst 300 Quadratmeter und ist in Weißtönen gehalten. Eine transparente Glasvorhangfassade öffnet den Laden nach außen und lässt mehr Tageslicht einströmen. Geschwungene Strukturen gliedern den vorderen und den hinteren Bereich, während bogenförmige Öffnungen Kontraste aus Licht und Schatten erzeugen. Profilierte Bögen an der Decke simulieren Oberlichter. Eine abgehängte Ballonskulptur nahe dem Eingang lädt die Besucher zur Interaktion mit dem Raum ein.

The Recognition

About the A' Design Award in Gold

We Wedding Ring Einzelhandelsfläche ist Gewinner des A' Design Award in Gold, einer überaus prestigeträchtigen Anerkennung für erstklassige, wunderbare und herausragende Designs. Gold-Gewinner sind äußerst innovative, visionäre und glamourös blendende Schöpfungen, die das Genie, die Weisheit und die Meisterschaft ihrer Designer widerspiegeln. Von We Wedding Ring Einzelhandelsfläche wird erwartet, dass es eine hochgepriesene, trendsetzende und monumentale Erfindung ist, die beispiellosen Mehrwert liefert. Dieses mit dem A' Design Award in Gold prämierte Design ist ein spektakuläres, respektiertes Projekt, das den Grenzen von Kunst, Wissenschaft, Design und Technologie in hohem Maße zugutekommt und sie voranbringt. We Wedding Ring Einzelhandelsfläche erzeugt intensive Gefühle des Verlangens, weckt Leidenschaft, ermutigt zur Kreativität und fasziniert uns.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a jewelry retail space that is not located in a mall, but in a single building in a creative garden. The sales group also shifted from the previous natural stream of people to the target consumer group. The particularity of geographical location and the shift in consumption patterns mean that the fixed patterns of previous design need to be broken.
Dimensions & Packaging: The site area is 300 square meters
Tags: Jewelry customization center, jewelry sales space, aesthetic space, jewelry design, pure white space
Production Technology: Some curved building structures are designed to serve as a space divider between the front and back, forming an interior building. The arc in the morphological vocabulary is combined with the inspiration of light to form the overall structure of the space. At the same time, this structure can block some natural light, which is projected through the arch hole to form the contrast of light and shadow in the space. At the same time, at the top of the top, also used some special-shaped arch design, simulate the sky light, create the sense of light source through the top surface.
Design Challenge: In the space, the art sculpture of "confession balloon" is used as a memory point. It is hoped that he can levitate lightly in the air to form a unique spatial temperament. How to suspend a 120kg art sculpture on top was a challenge for the design.
Research: In addition to doing a good job in space design, the most important core of jewelry space is the design of display cases and the application of lighting. The focus is on how to show the characteristics of different jewelry products through the design and lighting of the showcase, so that it exuded jewels from the inside out, which is also a design focus that has been studied.
Inspiration: Light is also one of the expression ways of space. The use of light and space blend, the external transparent glass curtain wall structure, forming an outward display space, but also form a transparent sense, to introduce more light. The blend of all white tones and light forms a pure and beautiful space feeling.
Project Duration: The project was completed in August 2020 in Fuzhou, Fujian province
Operation Flow: In the design, it is hoped that the space and people should be able to interact with each other. Therefore, some other devices are also integrated into the space to heighten the atmosphere of the space. It is just located at the entrance of the space. Whether consumers or passers-by, they can be guided to this point to form the interaction between people and the space. At the same time, they can also take photos and upload them to the Internet to spread, so as to achieve brand exposure and recognition.
Patents: For no
Team Members: Weng HuanLi
Image Credits: Image #1: Photografer Li LingYu, We Wedding Ring Art Center, 2020.
Image #2: Photografer Li LingYu, We Wedding Ring Art Center, 2020.
Image #3: Photografer Li LingYu, We Wedding Ring Art Center, 2020.
Image #4: Photografer Li LingYu, We Wedding Ring Art Center, 2020.
Image #5: Photografer Li LingYu, We Wedding Ring Art Center, 2020.