BD's Hype Tribe Büro-Innenarchitektur by DB and B Pte Ltd is a highly esteemed winner of the very prestigious 2021 A' Design Award in Gold in Innenraumdesign Competition Category.
GoldInnenraum· 2021
BD's Hype Tribe Büro-Innenarchitektur
Client: DB and B Pte Ltd
A' Design Award in Gold Winner in Innenraum Category
Verified Award Winner
Verify Award Status for #122119The Design
About BD's Hype Tribe Büro-Innenarchitektur
BD's Hype Tribe ist ein Büro-Interieur, das sich über zwei Etagen eines Gebäudes in Singapur erstreckt. Der Entwurf vereint mehrere Geschäftsbereiche in einem gemeinsam genutzten Gemeinschaftsraum. Ein Empfangsbereich, Co-Working-Café-Zonen und Arbeitsnachbarschaften werden durch eine durchgehende visuelle Reise miteinander verbunden. Ein Cafébereich ist von einem Freiluftambiente inspiriert und bietet eine ruhige und komfortable Umgebung. Abgehängte Akustikpaneele erzeugen über dem Raum ein Gefühl von Fluss. Holz und Grünbepflanzung werden kombiniert, um biophile Elemente in die Innenräume zu holen. Ein Desk-Sharing-Konzept unterstützt die effiziente Nutzung der Geschossfläche.
The Recognition
About the A' Design Award in Gold
BD's Hype Tribe Büro-Innenarchitektur ist Gewinner des A' Design Award in Gold, einer überaus prestigeträchtigen Anerkennung für erstklassige, wunderbare und herausragende Designs. Gold-Gewinner sind äußerst innovative, visionäre und glamourös blendende Schöpfungen, die das Genie, die Weisheit und die Meisterschaft ihrer Designer widerspiegeln. Von BD's Hype Tribe Büro-Innenarchitektur wird erwartet, dass es eine hochgepriesene, trendsetzende und monumentale Erfindung ist, die beispiellosen Mehrwert liefert. Dieses mit dem A' Design Award in Gold prämierte Design ist ein spektakuläres, respektiertes Projekt, das den Grenzen von Kunst, Wissenschaft, Design und Technologie in hohem Maße zugutekommt und sie voranbringt. BD's Hype Tribe Büro-Innenarchitektur erzeugt intensive Gefühle des Verlangens, weckt Leidenschaft, ermutigt zur Kreativität und fasziniert uns.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- A strong visual and immersive design that fuels different experiences throughout this space. From the inspiration of an Alfresco cafe that offers an ambient and cozy environment with the lingering aroma of freshly-brewed coffee to the dynamism created by the suspended acoustic panels which emulates robust flow or current. Interplay of wood and green elements that enforces biophilia inspirations.
- Tags
- Collaboration, Visual Journeys, Innovative, Tribe, Biophilic, Experiential, Thematic
- Design Challenge
- Being on a large floorplate on two separate levels, the design team focused on binding the various journeys that connected the various spaces from the main reception area to the co-working café areas and also ensuring ‘neighbourhooding’ zoning being applied at the work zones. All these spaces are designed towards supporting seamless collaboration and driving innovative spirit.
- Research
- The results of an earlier workplace study suggested that BD opt for an efficient desk sharing approach. The design team adopted this recommendation and proceeded with further development of the overall space planning and design development for BD. Serving as a regional headquarters for multiple business units, DB&B’s design team conducted numerous exploratory workshops with key stakeholders to fully understand the employee requirements such as meeting, training, storage and filing amongst others.
Once data collection is completed, the space planning began. With BD occupying levels 7 and 8 at The Strategy, it was imperative to render full vision of the proposed stacking plan and zoning to BD to clearly show department adjacencies and ultimately, mapping the various experiential journeys. - Inspiration
- Inspired by Becton Dickinson’s (‘BD’) consolidation exercise of key business units into one single floorplate, we knew we wanted to enable a blended community space, for the various tribes of BD to come together, unite and promote cohesions with one common language. This common language was articulated with a strong design language that formed the narrative for the different experiential journeys within the space.
- Project Duration
- The project started in September 2019, and was completed in March 2020 at 2 International Business Park Road, The Strategy, Singapore.
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