La Boutique Jzn Innenarchitektur einer Konditorei by Millton Yu

La Boutique Jzn Innenarchitektur einer Konditorei by Millton Yu is a highly esteemed winner of the very prestigious 2021 A' Design Award in Bronze in Innenraumdesign Competition Category.

BronzeInnenraum· 2021

La Boutique Jzn Innenarchitektur einer Konditorei

by Millton Yu

Client: M. INTERIOR DESIGN Co., LTD

A' Design Award in Bronze Winner in Innenraum Category

10,270

Verified Award Winner

Verify Award Status for #123736

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About La Boutique Jzn Innenarchitektur einer Konditorei

La Boutique Jzn ist die Innenraumgestaltung einer Konditorei in Taipeh, Taiwan, die im November 2019 fertiggestellt wurde. Der 68 Quadratmeter große Raum präsentiert eine hundertjährige Konditoreimarke auf zeitgemäße Weise. Mattes Goldrosa ersetzt den Rougeton traditioneller Festlichkeiten und verleiht dem Geschäft einen sanften und ruhigen Charakter. Quadratische und kreisförmige Formen dienen als Markensymbole und finden sich im chinesischen Gitterfenstermuster, in der Deckenform, der geschwungenen Thekenkante, den geflochtenen Rattan-Schranktüren und Stuhllehnen sowie in den in den Boden eingelassenen Metalllinien wieder.

The Recognition

About the A' Design Award in Bronze

La Boutique Jzn Innenarchitektur einer Konditorei ist Gewinner des A' Design Award in Bronze, einer hochprestigeträchtigen Anerkennung für herausragende Designs, die sich durch Kreativität, Einfallsreichtum und Scharfsinn auszeichnen. Bronze-Gewinner sind reichlich geschickte und auffallend kreative Artefakte, die die große Erfahrung, Fantasie und Findigkeit ihrer Designer belegen. Von La Boutique Jzn Innenarchitektur einer Konditorei wird erwartet, dass es ein hochgeschätztes, bewundertes und geliebtes Objekt ist, das bemerkenswert professionell und innovativ ist. Dieses mit dem A' Design Award in Bronze prämierte Design verkörpert bewährte Verfahren in Kunst, Wissenschaft, Design und Technologie und ist hervorragend in seiner Liebe zum Detail. La Boutique Jzn Innenarchitektur einer Konditorei befriedigt Bedürfnisse auf großartige Weise, berührt Wünsche, bezaubert Gefühle und spricht die Neugier an.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As a leading brand in the upscale HAN PASTRY market, JZN and its design team for the new store are committed to creating a unique EXPERIENCE STORE to incorporate the warmth of the century-old pastry business with modern spatial aesthetics. It sets a high standard to be in line with the image of five-star hotels and international fashion brands to welcome tourists from all over the world.
Dimensions & Packaging: The project is 68 square meter.
Tags: Commercial, Shop, Interior Design, Space, Food
Production Technology: To differ from traditional pastry store, the designers carefully choose their use of color tone, interior construction material, and take on space planning. Rouge color, widely used in traditional wedding ceremonies, as well as the festival, is replaced by matte-gold-pink color to form a highly impressive soft color tone in the space. The choice of design helps the brand get rid of the old-fashioned image and become vibrant and young instead. Through marketing strategy, it expands the customer base and invigorates this century pastry brand simultaneously.
Design Challenge: The design team takes the design challenge to re-present a sense of elegance inherited from the traditional pastry brand while balancing between tradition and contemporary. The focus on the representation of traditional elements keeps the Brand Legacy. While shaping the space through the eyes of contemporary, and incorporating chic elements to re-present tradition, the boutique pastry store brings out the recurrence of the sense of joy and happiness of old time.
Research: The shapes of square and circle are the brand symbol. While the word for square in Chinese means scope and standard, the word for circle in Chinese means Harmony. The symbols of square and circle are used as the visual image in the Chinese boutique pastry store, including the pattern of Chinese gridded window, the shape of the ceiling, the arc angle desktop, woven rattan door of the cabinet, woven rattan chair back as well as the pattern of metal wire embedded on the floor.
Inspiration: While walking into the matte-gold-pink visual delight, embraced by the chic and elegant atmosphere from inside and outside the Chinese gridded window, one can surely feel a sense of joy and happiness in the space.
Project Duration: The project finished in November 2019 in Taipei, Taiwan.
Operation Flow: When a pastry store is presented with spatial aesthetics and exquisiteness to showcase boutique pastries in high-quality packaging, this design project provides an answer to the boutique marketing strategy for traditional classic pastry business. It sets up a high standard in the quest for brand innovation.
Team Members: Designer: Millton Yu
Image Credits: Image #1-5: Photographer Alvic Han, La Boutique Jzn, 2019.