Staom Jewelry Innenarchitektur einer Schmuckboutique by Rong Zeng

Staom Jewelry Innenarchitektur einer Schmuckboutique by Rong Zeng is a highly esteemed winner of the very prestigious 2022 A' Design Award in Bronze in Innenraumdesign Competition Category.

BronzeInnenraum· 2022

Staom Jewelry Innenarchitektur einer Schmuckboutique

by Rong Zeng

Client: Xad

A' Design Award in Bronze Winner in Innenraum Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Staom Jewelry Innenarchitektur einer Schmuckboutique

Staom Jewelry ist die Innenarchitektur einer Schmuckboutique mit einer Fläche von 200 Quadratmetern und einer Raumhöhe von etwa 3 Metern. Der Entwurf basiert auf der Idee, dass Diamanten und das Universum gleichermaßen für Ewigkeit stehen. Die Besucher durchqueren einen Korridor, einen Eingang am Ende des Gangs sowie einen verspiegelten Bereich – eine Abfolge, die eine Reise von der Erde in den Weltraum andeutet. Verwendet werden verspiegelter Edelstahl, schwarzer Spiegelmarmor, Zement-Effektfarbe und geschliffener Edelstahl. Spiegelungen und unregelmäßige Formen lassen die Wände zurücktreten und den Raum grenzenlos erscheinen.

The Recognition

About the A' Design Award in Bronze

Staom Jewelry Innenarchitektur einer Schmuckboutique ist Gewinner des A' Design Award in Bronze, einer hochprestigeträchtigen Anerkennung für herausragende Designs, die sich durch Kreativität, Einfallsreichtum und Scharfsinn auszeichnen. Bronze-Gewinner sind reichlich geschickte und auffallend kreative Artefakte, die die große Erfahrung, Fantasie und Findigkeit ihrer Designer belegen. Von Staom Jewelry Innenarchitektur einer Schmuckboutique wird erwartet, dass es ein hochgeschätztes, bewundertes und geliebtes Objekt ist, das bemerkenswert professionell und innovativ ist. Dieses mit dem A' Design Award in Bronze prämierte Design verkörpert bewährte Verfahren in Kunst, Wissenschaft, Design und Technologie und ist hervorragend in seiner Liebe zum Detail. Staom Jewelry Innenarchitektur einer Schmuckboutique befriedigt Bedürfnisse auf großartige Weise, berührt Wünsche, bezaubert Gefühle und spricht die Neugier an.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a space about the universe and jewelry.
The project is characterized by the space created by narrative space techniques and immersion experience, and is not a project according to local conditions. It is more like making a movie, from the corridor at the door, the entrance at the bottom of the aisle, and the space space reflected by the wall after turning around, is a process from the earth, to the space-time tunnel, and finally appears in space.
Dimensions & Packaging: The project covers an area of 200 Square meters, with a floor height of about 3 meter.
Tags: Universe, Love, Jewelry, Retail, Narrative space
Production Technology: Mirror stainless steel, black mirror marble, cement art paint, drawing stainless steel
Design Challenge: We have broken all the structures that make people feel like walls, and restored the space to a chaotic and profound universe by using specular reflection and irregular deconstruction modeling. As for the emotional space, we think that the development of the Internet now makes more and more young people stop on the mobile phone interface and almost forget the wonderful outside world. Because of the project, Party A's monthly turnover has reached an all-time high even before its opening.
Research: This project mainly studies the future of narrative emotional space in the business field. When we got the project at the beginning, it didn't even have a name. We designed the whole process from conception, creativity, to naming conception, and finally presented spatial narrative. The reason why it is a narrative space is that the original intention is to treat the project as a movie. The whole space sells diamonds and other jewelry. Most of the demand scenes for diamonds are related to love.
Inspiration: The idea of creativity comes from the understanding of diamonds. Diamonds represent eternity. In the whole world, the only one that can represent eternity is probably the universe. If we hope for love with eternity, we are just like expecting each other to be like stars in the universe, to shine and cherish each other.
In order to express the boundless vision of the universe, we try to break the space constraints and make the space appear boundless.
Project Duration: The project started in December 2020 in JIANGYIN and finished in April 2021 in JIANGYIN.
Operation Flow: Among all things, only the universe can express eternity and mystery. The materials of the project are relatively simple, but the presentation of space is unconventional, trying to create a sense of the vast universe. We have broken all the structures that make people feel like walls, and restored the space to a chaotic and profound universe by using specular reflection and irregular deconstruction modeling.
Team Members: Rong Zeng
Image Credits: Photographer: Shenghui