Aesthetics of Calibration Innenarchitektur für den Einzelhandel by Clement Tung Jeun Cheng

Aesthetics of Calibration Innenarchitektur für den Einzelhandel by Clement Tung Jeun Cheng is a highly esteemed winner of the very prestigious 2022 A' Design Award in Eisen in Innenraumdesign Competition Category.

EisenInnenraum· 2022

Aesthetics of Calibration Innenarchitektur für den Einzelhandel

by Clement Tung Jeun Cheng

Client: CINCHstudio Spacial Design

A' Design Award in Eisen Winner in Innenraum Category

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The Design

About Aesthetics of Calibration Innenarchitektur für den Einzelhandel

„Aesthetics of Calibration" ist die Innenraumgestaltung eines Brillengeschäfts in Macau mit einer Fläche von rund 30,3 Quadratmetern. Der offene Grundriss ersetzt das geschlossene Layout traditioneller Optikergeschäfte. Eine zentrale Insel mit Barhockern bringt Kundinnen und Kunden, Mitarbeitende und Produkte näher zusammen und ermöglicht ein entspanntes Gespräch. Holzmaserungen und Wasserstein werden mit Details aus Edelstahl kombiniert, die das Metall der Brillengestelle aufgreifen. Sämtliche Produkte sind oberhalb der Hüfthöhe auf langen und kurzen Leisten platziert, die an die Markierungen einer Kalibrierungsskala erinnern.

The Recognition

About the A' Design Award in Eisen

Aesthetics of Calibration Innenarchitektur für den Einzelhandel ist Gewinner des A' Design Award in Eisen, einer prestigeträchtigen Anerkennung für gute Designs, die die beruflichen und industriellen Anforderungen erfüllen, die an gut gestaltete Schöpfungen gestellt werden. Eisen-Gewinner zeigen großes Können, hohe Spezialisierung, fachkundiges Verständnis und die kreative Kapazität ihrer Schöpfer. Von Aesthetics of Calibration Innenarchitektur für den Einzelhandel wird erwartet, dass es eine hochgeschätzte, bewunderte und geliebte Schöpfung ist, die praktisch und innovativ ist. Dieses mit dem A' Design Award in Eisen prämierte Design integriert bewährte Branchenverfahren und weist kompetente technische Merkmale in Verbindung mit Know-how und Talent auf. Aesthetics of Calibration Innenarchitektur für den Einzelhandel wird für seine Gründlichkeit geschätzt und ist darauf ausgelegt, Verbesserungen der Lebensqualität zu liefern, die dazu beitragen, die Welt zu einem besseren Ort zu machen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project is a glasses store forfeiting the old-style glasses store type with a brand new design, thereby creating a bright and professional commercial space with open-style design as the main body, utilizing the central island bar chair design to shorten the distance between the customers, employees and products, thereby allowing for more relaxed communication without the restriction of distance.
Dimensions & Packaging: The property is about 30.3 square meters.
Tags: Interior Design, Glasses Store, Waterstone, Stainless steel, Modern style
Production Technology: As for the materials, the combination of wood patterns with waterstone endows the space with a dignified yet refreshing visual effect, which is decorated with stainless steel that corresponds to the metallic material of the glasses, further bringing out the professional and fashionable ambience. Moreover, due to the long and narrow shape of the spatial layout, the circulation and area segmentation are limited, where an open sentiment is required to be presented in the limited space while offering strong storage function in order to display the numerous branded product models.
Design Challenge: The position of the entrance is elevated, allowing sunlight to result in a greater shining angle, thereby enhancing indoor lighting; LED lights are selected for the light fixture to save energy, while eco-friendly wallpapers are adopted to reduce the burden on the environment; with the building structural technology, natural ventilation and natural lighting are further emphasized to enhance the indoor degree of comfort, thereby satisfying the indoor lighting demand.
Research: All products are displayed above the waist height to allow for more focused and clear visual effect, thereby reducing compressed visual sentiment while further adding in rhythmic long and short planks, resembling the long and short markings on the calibration, allowing the product arrangement with variation and separation without influencing the overall spatial harmony, it is a spatial design filled with ingenious ideas which combine with the product characteristics.
Inspiration: Treasure what is offered by nature via the approach of being the designer, to allow people and the environment to live sustainably with a friendlier approach.
Project Duration: The project finished in July 2020, Macau.
Operation Flow: The visual space is extended via the use of the bevel design by the entrance as well as the lines of the walls on both sides, with circulation which is designed to attract customers to go inside the store; moreover, all products are displayed above the waist height to allow reducing compressed visual sentiment while further adding in rhythmic long and short planks, resembling the long and short markings on the calibration, allowing the product arrangement with variation and separation without influencing the overall spatial harmony, it is a spatial design filled with ingenious ideas which combine with the product characteristics.
Team Members: Director: Clement Tung Jeun Cheng
Image Credits: Photo credit: Billy Yiu