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Firstar 37N Haiyun Verkaufszentrum by Song Hongyang and Li Xin
Firstar 37N Haiyun Verkaufszentrum by Song Hongyang and Li Xin
Firstar 37N Haiyun Verkaufszentrum by Song Hongyang and Li Xin
Firstar 37N Haiyun Verkaufszentrum by Song Hongyang and Li Xin
Firstar 37N Haiyun Verkaufszentrum by Song Hongyang and Li Xin

Bronze Innenraum · 2022

Firstar 37N Haiyun Verkaufszentrum

by Song Hongyang and Li Xin

  • A' Design Award in Bronze 2022 in Innenraum
  • CLIENT: SHENZHEN SD DESIGN Co., LTD
  • Estimated Number of Design Views: 7,627
  • Verification code 0E6C18F27E · Verify this award
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About Firstar 37N Haiyun Verkaufszentrum

Firstar 37N Haiyun ist ein Verkaufszentrum für ein Ferienimmobilienprojekt in Weihai, Shandong. Der Innenbereich umfasst 2.500 Quadratmeter. Der Entwurf greift lokale Legenden und klassische Erzählungen über Feenreiche auf. In der Lobby lassen Multichannel-Fusion-Technologie und Acrylmodelle die Gestalt des Kunpeng wiederauferstehen. Ein Bereich mit Fata-Morgana-Inszenierung ermöglicht es den Besuchern, das Produkt in aller Ruhe zu betrachten. Der zentrale Bereich mit dem Modellsandtisch nutzt hellblaue Farbtöne und gedämpftes Licht, um die Weite des Universums anzudeuten; in seiner Mitte steht eine Sonnenuhr. Im Beratungsbereich mildert eine geschwungene Wasserbar die Strenge des rechteckigen Raums.

About the A' Design Award in Bronze

Firstar 37N Haiyun Verkaufszentrum ist Gewinner des A' Design Award in Bronze, einer hochprestigeträchtigen Anerkennung für herausragende Designs, die sich durch Kreativität, Einfallsreichtum und Scharfsinn auszeichnen. Bronze-Gewinner sind reichlich geschickte und auffallend kreative Artefakte, die die große Erfahrung, Fantasie und Findigkeit ihrer Designer belegen. Von Firstar 37N Haiyun Verkaufszentrum wird erwartet, dass es ein hochgeschätztes, bewundertes und geliebtes Objekt ist, das bemerkenswert professionell und innovativ ist. Dieses mit dem A' Design Award in Bronze prämierte Design verkörpert bewährte Verfahren in Kunst, Wissenschaft, Design und Technologie und ist hervorragend in seiner Liebe zum Detail. Firstar 37N Haiyun Verkaufszentrum befriedigt Bedürfnisse auf großartige Weise, berührt Wünsche, bezaubert Gefühle und spricht die Neugier an.

Press Kit

Unique Properties
This case is the sales center of a vacation property project. Based on the product positioning, the designer analyzes the psychology of core customers and market demand and considers inciting consumption through space performance.
Dimensions & Packaging
The area of this project is 2500 sqm.
Tags
Minimalist, Modern, Various materials, Light blue, Fairyland
Production Technology
In the lobby, the sight of "Kunpeng Galaxy" from A Happy Excursion is recreated, and the use of multichannel fusion technology and acrylic models revives the appearance of Kunpeng. A "Mirage" showing area is set up in the space so the visitors can immerse themselves in it to learn about the product comfortably.
Design Challenge
Two walls separate the space into three sections, ensuring privacy while maintaining the space integrity. The blue furnishings add a fresh feel to the space. The further negotiation area on the second floor is designed partly as a book bar, and attracts potential customers to learn more about the project. The water bar, book bar and Chinese restaurant can be opened as a whole to the public in the future.
Research
In the negotiation area, the story of Nirvana of the Phoenix is used. The water bar extends throughout the rectangular space with a curved corner on the top to soften the rigidness of the space. The brown color is employed to match the theme and exhibit the nobility of the phoenix, and the lighting above imitates the phoenix in design.
Inspiration
The case is located in Weihai, Shandong, a world leading livable city and the port of departure in the legend of Qinqiao Sunrise, where Qin Shi Huang, the First Emperor of the Qin Dynasty, dispatched 300 boys and girls overseas. Following this storyline, the designer employs fairyland stories from The Trip to Fairland and A Happy Excursion in space design and brings customers into the story to share the experience of the characters.
Project Duration
The project started in April 2020 in Shenzhen and finished in May 2021 in Weihai.
Operation Flow
In the main sand table area, the overall tone changes to light blue, and the dim lighting creates there a vast universe dotted with the sun, the moon and the stars. The sundial represents the center of the universe, and the fairyland that Qin Shi Huang was looking for lies right there. In styling, the concepts of "the round lies in the square" and "the rainwater pools in the courtyard from all four sides" are employed, and the spraying installation and frosted pressed glass create a vivid fairyland in a space of order and perspectives.
Image Credits
Image #1: Photographer Wang Hui, Firstar 37N Haiyun Sales Center, 2021.
Image #2: Photographer Wang Hui, Firstar 37N Haiyun Sales Center, 2021.
Image #3: Photographer Wang Hui, Firstar 37N Haiyun Sales Center, 2021.
Image #4: Photographer Wang Hui, Firstar 37N Haiyun Sales Center, 2021.
Image #5: Photographer Wang Hui, Firstar 37N Haiyun Sales Center, 2021.

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