Bund Villa Verkaufszentrum by GND Design Group

Bund Villa Verkaufszentrum by GND Design Group is a highly esteemed winner of the very prestigious 2022 A' Design Award in Bronze in Innenraumdesign Competition Category.

BronzeInnenraum· 2022

Bund Villa Verkaufszentrum

by GND Design Group

Client: GND N+ Design and Fenhom Design

A' Design Award in Bronze Winner in Innenraum Category

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Verified Award Winner

Verify Award Status for #130119

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Bund Villa Verkaufszentrum

Bund Villa ist ein Verkaufszentrum in Huzhou, China, mit einer Fläche von 1048 Quadratmetern. Die Innenarchitektur ist vom Wachstum der Pflanzen und vom nächtlichen Flug der Schmetterlinge inspiriert. Lokale Elemente wie Berge, Kalligrafie, Tee und Malerei werden durch Leerräume und landschaftliche Topografie interpretiert. Helle, gebürstete Holzmöbel werden mit cremeweißen und orangefarbenen Tönen kombiniert. Gewöhnliche Materialien kommen auf unkonventionelle Weise zum Einsatz, wobei Atmosphäre der Dekoration und Schlichtheit dem Übermaß vorgezogen werden. Der Raum dient der Präsentation, dem Erleben und dem Austausch.

The Recognition

About the A' Design Award in Bronze

Bund Villa Verkaufszentrum ist Gewinner des A' Design Award in Bronze, einer hochprestigeträchtigen Anerkennung für herausragende Designs, die sich durch Kreativität, Einfallsreichtum und Scharfsinn auszeichnen. Bronze-Gewinner sind reichlich geschickte und auffallend kreative Artefakte, die die große Erfahrung, Fantasie und Findigkeit ihrer Designer belegen. Von Bund Villa Verkaufszentrum wird erwartet, dass es ein hochgeschätztes, bewundertes und geliebtes Objekt ist, das bemerkenswert professionell und innovativ ist. Dieses mit dem A' Design Award in Bronze prämierte Design verkörpert bewährte Verfahren in Kunst, Wissenschaft, Design und Technologie und ist hervorragend in seiner Liebe zum Detail. Bund Villa Verkaufszentrum befriedigt Bedürfnisse auf großartige Weise, berührt Wünsche, bezaubert Gefühle und spricht die Neugier an.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This case marks the transformation of the sales center to a future community. Having reflected on how everything grows under the night, the designer contrasts the beauty under the night and that under the sun and integrates them in the case. Through the beauty of life in "butterflies" and "plants", the case unfolds the possibility of life and freedom, to show the other side of time and space, present multiple functions and unique styles of space, and meet the needs of setting topics, display, experience and sharing.
Dimensions & Packaging: The area of this project is 1048 sqm.
Tags: Sales Office, Flora, Bamboo, Art, Life
Production Technology: The designer uses common materials in unconventional creation, which favors atmosphere over decoration, details over craft, simplicity over superfluity, and new over old, presenting a good spatial state in the simplest and most direct way.
Design Challenge: The designer grafted the design concept on the functionality of the sales office, which is a breakthrough and a difficult point, and the whole design concept is rather abstract and unprecedented, and is a project that converts abstract thinking into reality.
Research: Responding to the country's concept of sustainable development for green indoor air quality, the designer, bearing in mind the nature of the project, adopts the new mode of "pre-evaluation plus pre-treatment". In line with the pre-evaluation of Mooney equation and color phase analysis, the project carries out quantitative pollution prevention and control in the whole process of the decoration and operation, which controls the overall indoor air pollution risk, and greatly reduces the costs of materials, labor and time.
Inspiration: This project is inspired by the thinking of the growth of everything under the night, seeds growing, flowers blooming, butterflies fluttering, snails foraging ...... Through the beauty of life of "butterflies" and "plants", the designer will develop the interpretation of life and freedom, so as to achieve the liberation of thought and personality, and then show the other side of time and space, making the tension of life more and more fascinating.
Project Duration: The project started in December 2020 in Huzhou and finished in April 2021 in Huzhou.
Operation Flow: Starting from the local feature of the project, and with the elements of "mountain, calligraphy, tea and painting", the case applies the negative space and landscape topography to interpret the tranquil, peaceful way of life of Huzhou. The style of the plant system is mainly presented with light-color washed wood series furniture, which is matched with clean creamy white and large saltatory orange colors, adding flowing colors and sense of vitality to the space. The interaction between the plants and the light and shadow makes the space imbued with a sense of vitality and air.
Team Members: Ning Rui
Xu Shanshan
He Ning
Image Credits: Image #1: Photographer Yan Ming and Tan Xiao, Bund Villa, 2021.
Image #2: Photographer Yan Ming and Tan Xiao, Bund Villa, 2021.
Image #3: Photographer Yan Ming and Tan Xiao, Bund Villa, 2021.
Image #4: Photographer Yan Ming and Tan Xiao, Bund Villa, 2021.
Image #5: Photographer Yan Ming and Tan Xiao, Bund Villa, 2021.