Das Design 87MM Brand Story Buchgestaltung von Sunghoon Kim ist ein hoch angesehener Gewinner des sehr prestigeträchtigen 2022 A' Design Award in Silber in der Wettbewerbskategorie Druckdesign.

SilberDruck· 2022

87MM Brand Story Buchgestaltung

von Sunghoon Kim

Auftraggeber: 87mm

Gewinner des A' Design Award in Silber in der Kategorie Druck

575,120

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Das Design

Über 87MM Brand Story Buchgestaltung

87MM ist eine bedeutende Modemarke in Korea, die durch Gespür und Witz Alltagskultur schafft. Seit der Gründung 2011 wurde dieses Buch gestaltet, um die Geschichte des vergangenen Jahrzehnts durch Moment by Moment, We Say No Concept But Good Sense dem 87MM-liebenden Publikum zu erzählen – eine Marke mit 10 Jahren Geschichte. Es dient dazu, durch die Geschichten der beiden Gründer sowie die Markengeschichte von 87MM eine engere Verbindung zum jungen koreanischen Publikum herzustellen, das 87MM liebt und sich für die Marke begeistert.

Die Auszeichnung

Über den A' Design Award in Silber

87MM Brand Story Buchgestaltung ist Gewinner des A' Design Award in Silber, einer enorm prestigeträchtigen Anerkennung für erstklassige, großartige und beeindruckende Spitzendesigns. Silber-Gewinner sind ungemein brillante und äußerst kreative Werke, die die herausragende Expertise, das Talent und den Scharfsinn ihrer Designer veranschaulichen. Von 87MM Brand Story Buchgestaltung wird erwartet, dass es ein wunderbares Vorzeigewerk ist, das bemerkenswert professionell und zutiefst innovativ ist. Dieses mit dem A' Design Award in Silber prämierte Design ist eine höchst bemerkenswerte, bewunderte Erfindung, die den Grenzen von Kunst, Wissenschaft, Design und Technologie zugutekommt und sie voranbringt. 87MM Brand Story Buchgestaltung ist eine vielbeneidete Schöpfung, die Wünsche weckt, positive Gefühle vermittelt und Staunen und Verwunderung entfacht.

Hinter dem Design

Pressemappe

Danksagungen, Teammitglieder und technische Details, bereitgestellt vom Designer.

Einzigartige Eigenschaften: He designed the brand book of 87MM, a Korean fashion brand. 87MM is a representative fashion brand in Korea that creates a culture in everyday life through sense and wit. You can see the story of 87MM over the past decade through the brand book which contains the record of the 10th anniversary since its launch in 2011.
Abmessungen & Verpackung: Hardcover book, 190 mm × 280 mm × 33 mm, 400 page. The cover is debossing and hot foil stamping (gloss black), the Spine is hot foil stamping (gloss black), Coating silkscreen on the paper.
Schlagwörter: 87MM, brand book, book, design, editorial, graphic, typography
Produktionstechnologie: The cover design was designed to express the accumulation of stories for 10 years by printing thick boards and 87MM main colors on paper and was made using debossing and matte inkstones on the front and back of the cover. It is divided into three parts in total, and we used four types of paper to express the image well according to the characteristics of each part. Part 1-1 is made to have a different texture than other parts by coating with a silkscreen.
Designherausforderung: In organizing and classifying vast amounts of data over the past decade, data had to be classified and selected so that it could be an interesting record that suits the character of a fashion brand and expresses the brand well, not just a record of 10 years. And the newly designed font had to harmonize with the story expressed in writing. The selection of paper to express these materials well was also an important task.
Forschung: According to the nature of the fashion brand, he wanted to classify the story of the past decade into three parts. Since the characteristics of each part are clearly distinguished, it was judged that using paper in four types could convey the story of 87MM more accurately. Through the form, proportion, and texture of the book, I wanted to convey that it is a book made by a brand's philosophy and fashion brand.
Inspiration: While interviewing the two founders of 87MM, who were fashion models, He learned the story of how they made clothes. He wanted to convey the story of their 10 years of making clothes in a book. He came to think about how to express their favorite colors, graphics, and various elements in the book. Inspired by the numbers 8 and 7, He designed fonts, and He designed books using these fonts.
Projektdauer: The project began in Seoul, Korea, in March 2021 and ended in January 2022. Books have been on sale in Korea since January 2022.
Betriebsablauf: Through the brand book, he designed to tell the public who likes 87MM, Korea's leading fashion brand, the story of the 10 years since its establishment in 2011. This book will serve to communicate more closely with the young Korean public who likes 87MM and is enthusiastic about it through the story of the brand and the story of the two founders as well as the brand philosophy of 87MM.
Teammitglieder: Writing: Kim Wonjoong, Park Jiwoon
Design: Kim Sunghoon
Bildnachweise: 87MM