Now Ein Fahrrad Der Nächsten Generation von Woom

Das Design Now Ein Fahrrad Der Nächsten Generation von Woom ist ein hoch angesehener Gewinner des sehr prestigeträchtigen 2022 A' Design Award in Silber in der Wettbewerbskategorie Fahrzeugdesign.

SilberFahrzeug· 2022

Now Ein Fahrrad Der Nächsten Generation

von Woom

Auftraggeber: Woom

Gewinner des A' Design Award in Silber in der Kategorie Fahrzeug

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Das Design

Über Now Ein Fahrrad Der Nächsten Generation

Mit woom Now bringt der österreichische Hersteller von Kinder- und Jugendfahrrädern ein ebenso auffälliges wie einzigartiges Urban-Lifestyle-Rad auf den Markt: Das neue woom ist ein leichtes und voll ausgestattetes Fahrrad mit neu interpretierter Rahmenarchitektur und Packmaß mit besonderen Features. In Anlehnung an die Welt der Fahrradkuriere kombiniert der woom Now einen integrierten Frontgepäckträger mit einem kleinen Vorderrad. Diese Funktion sieht nicht nur schick aus, sondern sorgt auch beim Tragen von Lasten für eine sichere und stabile Fahrt.

Die Auszeichnung

Über den A' Design Award in Silber

Now Ein Fahrrad Der Nächsten Generation ist Gewinner des A' Design Award in Silber, einer enorm prestigeträchtigen Anerkennung für erstklassige, großartige und beeindruckende Spitzendesigns. Silber-Gewinner sind ungemein brillante und äußerst kreative Werke, die die herausragende Expertise, das Talent und den Scharfsinn ihrer Designer veranschaulichen. Von Now Ein Fahrrad Der Nächsten Generation wird erwartet, dass es ein wunderbares Vorzeigewerk ist, das bemerkenswert professionell und zutiefst innovativ ist. Dieses mit dem A' Design Award in Silber prämierte Design ist eine höchst bemerkenswerte, bewunderte Erfindung, die den Grenzen von Kunst, Wissenschaft, Design und Technologie zugutekommt und sie voranbringt. Now Ein Fahrrad Der Nächsten Generation ist eine vielbeneidete Schöpfung, die Wünsche weckt, positive Gefühle vermittelt und Staunen und Verwunderung entfacht.

Hinter dem Design

Pressemappe

Danksagungen, Teammitglieder und technische Details, bereitgestellt vom Designer.

Einzigartige Eigenschaften: With its woom NOW, the Austrian manufacturer of bikes for children and teens is launching an urban lifestyle bike that is as eye-catching as it is unique: the new woom is a lightweight and fully loaded bike with a new take on frame architecture and packed with special features. In a nod to the world of bike messengers, the woom NOW combines an integrated front rack with a small front wheel. This feature is not only stylish but also makes for a safe and stable ride when carrying loads.
Abmessungen & Verpackung: 1480 cm x 720 cm x 250 cm
Schlagwörter: convertible, extraordinary, unique, individual, flashy, functional, suitable for everyday life, modern
Produktionstechnologie: For the design we used moodboards and various murals to collect and visualize the requirements. We were not only going to various sketch phases but beforehands made extensive research on the needs of generation alpha. Not only bringing rational features into the design, but also really working on the emotional facts. Like that teens want to express themselves which lead us for example to the identity board. A framebag where they can show their thoughts or even a little protest.
Designherausforderung: "A lot of woom customers wanted a bike that was perfectly tailored to the day-to-day mobility needs of their kids. We responded with the woom NOW. It's a cool bike for the city that lets kids get where they need to go by bike," says Matthias Leite-Guertner, the head of the Product Design team, "even when they've got a backpack, groceries or a duffle bag." woom NOW product manager Raffael Zimmel adds, "We wanted to make a bike that was as cool as a mountain bike but was perfectly suited to the big city."
The team of developers tinkered for more than two years and thought about the requirements for a new generation of urban bikes. "Good load-carrying options, good mudguards to keep clothes clean, and good lighting that's always available and doesn't need charging.

Matthias Leite-Guertner: "The challenge was not being biased by what solutions are already existing and truly finding new answers to problems unsolved by competition: that’s the key to real innovation.
Our team made lot of testing and produced prototypes for creating a proof of concept (early stage rideable prototypes). We made also extensive testing with children at any given moment during development.
We hat to overcome doubts and reservations for a solution that is controversial and unusual.
Our aim was making a product that is affordable, yet lightweight and shows high quality. This is always a challenge to tackle. Strict laws and bicycle standards do their rest."
Forschung: Research was a fundamental part in designing an urban oriented kids bicycle that lead into creating a new category on the market. Extensive Competitor Analysis led to discover that most bikes on the market are converted bicycles but not designed from the ground up. Further Interviews of Stakeholders (Dealers, Customers, Industry Experts) aimed at solving problems (transport of schoolbag) fulfilling needs and kids desires (lifestyle, cool look, customizability).
Inspiration: A lot of woom customers wanted a bike that was perfectly tailored to the day-to-day mobility needs of their kids. We responded with the woom NOW. It's a cool bike for the city that lets kids get where they need to go by bike. We're focusing on urban youth who put a high premium on freedom and independence.
Generation Alpha:
Born when iPad was launched
Children of Millennials
positive pester power
tech-enabled creativity
Digital Masters
showing signs of being the new old fashioned
Projektdauer: This bicycle was designed in Austria, the project was carried out for 2 years.
Betriebsablauf: The woom NOW gives riders aged 6 to 14 years a revolutionary urban lifestyle bike. It is equipped with a versatile front rack that supports baggage of up to 10 kg, hydraulic Flatmount disc brakes and wide balloon tyres. The smaller front wheel ensures a low centre of gravity to provide stability and control over the bike. It has a versatile front rack for loads of up to 10 kg; additional bike accessories can be attached on each side.
Bildnachweise: woom GesmbH