Qyf Innenarchitektur einer Boutique by Sun Concepts Office

Qyf Innenarchitektur einer Boutique by Sun Concepts Office is a highly esteemed winner of the very prestigious 2022 A' Design Award in Silber in Innenraumdesign Competition Category.

SilberInnenraum· 2022

Qyf Innenarchitektur einer Boutique

by Sun Concepts Office

Client: Sun Concepts

A' Design Award in Silber Winner in Innenraum Category

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Verified Award Winner

Verify Award Status for #136205

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Qyf Innenarchitektur einer Boutique

Qyf ist die Innenarchitektur einer Multi-Brand-Boutique in Wuhan, China, mit einer Bruttogeschossfläche von 270 Quadratmetern. Da der Laden ein breites Produktsortiment führt, erfolgt die Präsentation über großflächige Ebenen statt über zahlreiche Regale. Diese schlichte Lösung bewahrt die Geschlossenheit des Raums. Spiegel reflektieren das Interieur und lassen den Raum tiefer wirken. Metall, Stein und Glas bilden einfache geometrische Formen. Große Glasflächen verwandeln den Laden in eine Schaubühne für Passanten. Ein Rundgang führt die Besucher an jedem ausgestellten Stück vorbei.

The Recognition

About the A' Design Award in Silber

Qyf Innenarchitektur einer Boutique ist Gewinner des A' Design Award in Silber, einer enorm prestigeträchtigen Anerkennung für erstklassige, großartige und beeindruckende Spitzendesigns. Silber-Gewinner sind ungemein brillante und äußerst kreative Werke, die die herausragende Expertise, das Talent und den Scharfsinn ihrer Designer veranschaulichen. Von Qyf Innenarchitektur einer Boutique wird erwartet, dass es ein wunderbares Vorzeigewerk ist, das bemerkenswert professionell und zutiefst innovativ ist. Dieses mit dem A' Design Award in Silber prämierte Design ist eine höchst bemerkenswerte, bewunderte Erfindung, die den Grenzen von Kunst, Wissenschaft, Design und Technologie zugutekommt und sie voranbringt. Qyf Innenarchitektur einer Boutique ist eine vielbeneidete Schöpfung, die Wünsche weckt, positive Gefühle vermittelt und Staunen und Verwunderung entfacht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The wide range of products in the store requires diverse display designs. The design team works out a simple display solution by leveraging the massive planes. By giving up on various shelves, the solution protects the integrity of the space. The reflective mirrors work to stretch the depth of the space in the visual sense.

The design team believes that brand update echoes the new age today because it means the exploration for breakthroughs and possibilities in every sense.
Dimensions & Packaging: Gross built area: 270 sqm;
Project type: Boutique
Tags: Multi-brand boutique, Modernist aesthetics, Metal, Stone, Glass, Geometry, Circular moving line, Sun Concepts Office
Production Technology: By making ingenious use of geometry and colors, the hard metal, stone and glass materials convey the key information that this store collects female brands, and reflects the brand tone that advocates independence and freedom of modern women.
Design Challenge: QYF is one of the landmark boutiques in Wuhan. The design team focuses on handling the relationship between the space and the regions.

The original architectural structure hurts the integrity of the solution. It is a key task to turn the structures harmonious in the space. The harmony between structure columns and storage shelves makes the space pleasant to the eyes.
Research: The designer team removed the original facade, kept the main body of the building, and created a strong visual impact with simple geometrical structures by making intensive use of metal, stone and glass materials.
Inspiration: As cities continue to evolve and renew day after day, the urban space needs to meet the expectations of consumers and provide satisfaction after consumption.
The design team did image design for QYF, a multi-brand boutique with a 20-year history. The store brings about new consumption patterns and lifestyle trends for local consumers. With the modernist aesthetics as the standard design approach, the design team turned the boutique into a high-end brand.
Project Duration: Started in: 10th April, 2021;
Completed in: October 2021;
Location: Tianyuan Street, Wuhan, China
Operation Flow: Located at the juncture of streets, QYF enjoys large visitor volumes. Massive glass materials turn the store into a large showcase, attracting the attention of pedestrians, which is the goal of the design team.

The circular moving line in the store allows the visitors to appreciate every delicate item in the store.

With modernist aesthetic approach, this project injects new energy into the brand. The moving lines and functions, all designed based on the site conditions, meet the business logic.
Team Members: Liu Zheng
Image Credits: Liu Zheng and Wang Minjie