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Wan Yue Complex Verkaufszentrum by Eh Design Group

Wan Yue Complex Verkaufszentrum by Eh Design Group is a highly esteemed winner of the very prestigious 2022 A' Design Award in Silber in Innenraumdesign Competition Category.


SilberInnenraum· 2022

Wan Yue Complex Verkaufszentrum

by Eh Design Group

Client: Eh Design Group

A' Design Award in Silber Winner in Innenraum Category

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Verified Award Winner

Verify Award Status for #136330

Colors

The Design

About Wan Yue Complex Verkaufszentrum

Der Wan Yue Complex ist ein Verkaufszentrum, das als immersiver Einzelhandels- und Kulturraum konzipiert wurde. Das Interieur greift den lokalen regionalen Charakter auf und verbindet klassische mit modernen Elementen. Weiße Töne dominieren den Raum, während Akzente in Gold und Orangerot Tiefe und Wärme hinzufügen. Geschwungene Linien, die dem Kunsthandwerk entlehnt sind, prägen den Innenraum, und große, aus einem Stück gearbeitete Kunstfelsen verbinden Tradition mit moderner Form. Die Verkaufseinheiten sind eine nach der anderen entlang eines axialen Korridors angeordnet. Eine Kunstinstallation erinnert an das beschauliche Gefühl, im Sommer in einem Boot dahinzutreiben.

The Recognition

About the A' Design Award in Silber

Wan Yue Complex Verkaufszentrum ist Gewinner des A' Design Award in Silber, einer enorm prestigeträchtigen Anerkennung für erstklassige, großartige und beeindruckende Spitzendesigns. Silber-Gewinner sind ungemein brillante und äußerst kreative Werke, die die herausragende Expertise, das Talent und den Scharfsinn ihrer Designer veranschaulichen. Von Wan Yue Complex Verkaufszentrum wird erwartet, dass es ein wunderbares Vorzeigewerk ist, das bemerkenswert professionell und zutiefst innovativ ist. Dieses mit dem A' Design Award in Silber prämierte Design ist eine höchst bemerkenswerte, bewunderte Erfindung, die den Grenzen von Kunst, Wissenschaft, Design und Technologie zugutekommt und sie voranbringt. Wan Yue Complex Verkaufszentrum ist eine vielbeneidete Schöpfung, die Wünsche weckt, positive Gefühle vermittelt und Staunen und Verwunderung entfacht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The entire sales office borrows the local regional characteristics to achieve an ornate, elegant, and pure space. It also feels like travelling through time, reviving long-past historical and modern elements and thereby resurrecting the pulse and ideals of bygone eras.
Dimensions & Packaging
Big wholly-cut artificial rocks give the space a sense of modernity and tradition being combined, and life here blooms splendidly because of the liberated atmosphere.Community is not something you can force, instead, something grows into a great community naturally.
Tags
sales center, interior design, modern
Production Technology
The design aims to embody a return to a more colorful life, to be an integration of the humanities and the arts, while also acting as an aesthetic interpretation of the diversity of urban life.The designer drew on curved linear designs taken from the new decorative arts, and captured the leisurely vibe of drifting on a boat in the summer through an art installation.
Research
The color tone and light effects here are reminiscent of Rembrandt's color palette. The dominance of white sets the grandeur and mature tone of this space, while the embellishments in gold and orange-red are like adding melodies to a symphony, echoing in the air. And just like adding depth to music, it results in more depth to the space while also highlighting the designer's artistic taste and vision of future lifestyle.
Inspiration
In the open and free city atmosphere, the designer tried to restore a new model of symbiosis between business and culture. The rich history of this city and the spirit infused in it are expressed in a post-modern narrative that comes together like an architectural symphony. The complex is constructed in a "Roman Holiday" style, allowing visitors to experience a dazzling European street market. Modern and classical, present and future, these contrasts create a fantasy journey that embodies the idea that "diversity is beauty".
Project Duration
The project started in Sep 2021 in Hangzhou and finished in Nov 2021 in Tianjin
Operation Flow
The space presents multi-dimensional scenes. Along the axial corridor, popular IPs such as Starbucks, Pop Mart, Miss Puff are displayed one by one. It is a reflection of people's pursuit for an increasingly refined life.

The rising horse symbolizes the romantic prosperity of the plaza. It is a brand-new creation in the context of the modern times. The partially hollowed-out design highlights the overall style and gives passersby a shocking sensory experience open to immersive interpretation.

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