Galaxy Command HQ of ACG Flagship-Store von Rich Honour International Designs Co., Ltd

Das Design Galaxy Command HQ of ACG Flagship-Store von Rich Honour International Designs Co., Ltd ist ein hoch angesehener Gewinner des sehr prestigeträchtigen 2022 A' Design Award in Bronze in der Wettbewerbskategorie Innenraumdesign.

BronzeInnenraum· 2022

Galaxy Command HQ of ACG Flagship-Store

von Rich Honour International Designs Co., Ltd

Gewinner des A' Design Award in Bronze in der Kategorie Innenraum

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Das Design

Über Galaxy Command HQ of ACG Flagship-Store

Das Galaxy Command HQ von ACG ist ein Flagship-Store in Taipeh, Taiwan, der sich über 232 Quadratmeter im Erdgeschoss eines Einkaufszentrums erstreckt. Der Store präsentiert Anime-, Comic- und Gaming-Produkte nicht nach Marken geordnet, sondern über eine narrativ angelegte Raumstruktur. Der Kundenparcours führt durch fünf Zonen: eine Lobby für Sonderausstellungen, einen Empfangsbereich für den Kundenservice, ein Armament Centre für Charakter-Accessoires, den Muse Room als Übergangsraum sowie einen Außenbereich, der als spiegelnde Tunnelstadt gestaltet ist. Manga-Grafiken, reflektierende Materialien und kräftige Volltonfarben lassen einander überlagernde Welten anklingen.

Die Auszeichnung

Über den A' Design Award in Bronze

Galaxy Command HQ of ACG Flagship-Store ist Gewinner des A' Design Award in Bronze, einer hochprestigeträchtigen Anerkennung für herausragende Designs, die sich durch Kreativität, Einfallsreichtum und Scharfsinn auszeichnen. Bronze-Gewinner sind reichlich geschickte und auffallend kreative Artefakte, die die große Erfahrung, Fantasie und Findigkeit ihrer Designer belegen. Von Galaxy Command HQ of ACG Flagship-Store wird erwartet, dass es ein hochgeschätztes, bewundertes und geliebtes Objekt ist, das bemerkenswert professionell und innovativ ist. Dieses mit dem A' Design Award in Bronze prämierte Design verkörpert bewährte Verfahren in Kunst, Wissenschaft, Design und Technologie und ist hervorragend in seiner Liebe zum Detail. Galaxy Command HQ of ACG Flagship-Store befriedigt Bedürfnisse auf großartige Weise, berührt Wünsche, bezaubert Gefühle und spricht die Neugier an.

Hinter dem Design

Pressemappe

Danksagungen, Teammitglieder und technische Details, bereitgestellt vom Designer.

Einzigartige Eigenschaften: E-Muse is the major of ACG distributor in Asia. Besides their online store, this project is their first brick and mortar store to present the related products of their IP providers to have actual contacts with ACG fans. E-Muse wanted to discover a new way of interaction with customers and to have a wider audience.
By narrative design method as to embrace the contextual marketing, we created an imaginative place for ACG lovers to shop in reality. Therefore, they will have the opportunities to land on bigger ACG retail shop and to distribute their products.
Abmessungen & Verpackung: Muse is not just a retail shop, but it gives a unique experience into a new universe that connects two different time and space. This retail shop is located at the first floor of one of the shopping mall in Taipei, Taiwan. It is located at the corner of the major intersection with the total area of 232 m2.
Schlagwörter: ACG, MAG, E-Muse
Produktionstechnologie: The customer’s journey consists of 5 zones: 1. Lobby for the feature exhibition, 2. Reception for customer service, 3. Armament Centre for accessories display of various characters; 4. The Muse Room as a transitional space, indicating the changing outfits to alter personal identity, and 5. Outside area as a multi-reflective tunnel city.
Manga graphics and reflective materials are the major design elements to create an unpredictable place of multiple universes, where time and stories are overlapped.
Designherausforderung: Using the narrative design method, it is necessary to reach a consensus on Contextual Marketing with the owner. By this way, we know how to help consumers achieving their goals in the moment. Furthermore, with the understanding of the age range, gender, and internet, it could helps us to create a scene to be experienced – whereas to make the experience behavior have a positive meaning and no longer as a devalued subculture. Therefore we could achieved E-Muse's brand goals.
Forschung: RH Design Group has been done a research on the behavior of ACG culture and Otaku (a person who has interests particularly in the fields of anime and manga). These two groups have similar desire, where imaginations could be able to become real. Besides, based of their point of view, stepping into the real world regardless of the facts is a liberation. Its design narrative allures one into celebrating their unique persona. The main reasons why we use the narrative design method.
Inspiration: The unknown of multiple universes inspire us to practice the extended modal realism.
All possible worlds are real in the same way as the actual world, for ACG fans and for us.
Projektdauer: Oct.2020~May.2021 in Taipei, Taiwan.
Betriebsablauf: ACG related products are very complex and diverse, also usually appear messy. Since the products themselves are various, it is important to create a new real retail shop that links ACG with the customers. The design started with by a narrative method to make the product display not to derive on the IP but by the storyline. The strong visual tension of the design is derived from the solid color as a confrontation of other universe, bringing a new sense of imagination to the shopping experience. Moreover, it is expected could emphasize the social attributes as a ACG retail shop.
Teammitglieder: Sylvia (ShuLing) Tu
Brooks Tseng
Jenny Lee