Amplifying Identity Büro-Innenarchitektur by DB and B Pte Ltd

Amplifying Identity Büro-Innenarchitektur by DB and B Pte Ltd is a highly esteemed winner of the very prestigious 2022 A' Design Award in Silber in Innenraumdesign Competition Category.

SilberInnenraum· 2022

Amplifying Identity Büro-Innenarchitektur

by DB and B Pte Ltd

Client: DB&B Pte Ltd

A' Design Award in Silber Winner in Innenraum Category

16,220
Verified Award Winner
Verify Award Status for #137777

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Amplifying Identity Büro-Innenarchitektur

Amplifying Identity ist ein Büro-Innenarchitekturprojekt am Asia Square in Singapur. Der Arbeitsplatz erstreckt sich über drei Etagen und umfasst eine Gesamtfläche von 9.300 Quadratmetern. Fünfzig Kollaborationspunkte und fünf große Besprechungsräume sind über die Etagen verteilt, um flexibles und hybrides Arbeiten zu unterstützen. Maßgefertigte Umweltgrafiken in Korridoren und auf Wandflächen vermitteln die Unternehmenskultur, die Führungsprinzipien und die Geschichte des Unternehmens. Teppiche aus nachhaltigen Materialien, Farben mit geringem Gehalt an flüchtigen organischen Verbindungen sowie eine zonierte Beleuchtung begrenzen die Umweltauswirkungen.

The Recognition

About the A' Design Award in Silber

Amplifying Identity Büro-Innenarchitektur ist Gewinner des A' Design Award in Silber, einer enorm prestigeträchtigen Anerkennung für erstklassige, großartige und beeindruckende Spitzendesigns. Silber-Gewinner sind ungemein brillante und äußerst kreative Werke, die die herausragende Expertise, das Talent und den Scharfsinn ihrer Designer veranschaulichen. Von Amplifying Identity Büro-Innenarchitektur wird erwartet, dass es ein wunderbares Vorzeigewerk ist, das bemerkenswert professionell und zutiefst innovativ ist. Dieses mit dem A' Design Award in Silber prämierte Design ist eine höchst bemerkenswerte, bewunderte Erfindung, die den Grenzen von Kunst, Wissenschaft, Design und Technologie zugutekommt und sie voranbringt. Amplifying Identity Büro-Innenarchitektur ist eine vielbeneidete Schöpfung, die Wünsche weckt, positive Gefühle vermittelt und Staunen und Verwunderung entfacht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Tech-giant Amazon scales up their presence in Singapore through a new office spanning three floors at Asia Square. To support flexible and hybrid working arrangements, a total of fifty collaboration spots and five large meeting rooms are scattered throughout the office for discussions of various nature. Bespoke environmental graphics are also thoughtfully created and featured on wall spaces to advocate Amazon's brand culture and create a sense of identity.
Dimensions & Packaging: This project spans across 3 levels, with a total area of 9,300 square meters in size.
Tags: Hybrid, Innovative, Collaborative, Agile, Sustainable, ESG, Environmental Graphics, Brand Culture, Brand Identity
Production Technology: Adopting environmentally-friendly materials for the design was one of the key goals of our design team. Thoughtful selection of carpets made from sustainable material, use of low VOC paint, recycling bins placed around the office, and zoned lighting for energy efficiency, all in line with Amazon’s sustainability efforts around the world.
Design Challenge: One of the key design elements in this space was the heavy use of environmental wall graphics - a creative use of wall spaces to add character to corridors and office spaces. For most collaboration hubs scattered throughout the office, our design team created unique graphics to advocate the brand and create a sense of identity. Alternatively, these wall graphics are used to inject fun and interaction - scrabble, chess, snake and ladder boards and spin the wheel all cleverly mounted on the walls.
Research: With a detailed design brief from Amazon, our design team understood their office footprint to propose initial layout plans. This was further evaluated by the respective business units in Amazon to ensure it meets the daily operational needs of the users.
Digging deep into understanding Amazon's brand culture was a key step to formulating the design concept. Their leadership principles, history, iconic mascots and branding elements are purposefully injected into the space to maximize their brand expression opportunity within their physical facilities.
Inspiration: Inspired by their strong brand identity, the new Amazon office is designed to reflect their company essence and create a shared sense of purpose and community. Internal corridors are cladded with environmental graphics that narrate their leadership principles as well as a journey through their history. Collaboration hubs and touchdown spaces are scattered throughout the floorplate to empower employees to choose where they want to work depending on their task on hand.
Project Duration: The project started in February 2021, and was completed in July 2021 at Asia Square, Singapore.
Team Members: Ricardo Celis
Victor Wong
Image Credits: All photos credited to media source: https://mothership.sg/2021/10/amazon-new-office/