Colmo Ai Home Innenraum eines Hausgeräte-Showrooms by Re and Der Design Plc

Colmo Ai Home Innenraum eines Hausgeräte-Showrooms by Re and Der Design Plc is a highly esteemed winner of the very prestigious 2023 A' Design Award in Silber in Innenraumdesign Competition Category.

SilberInnenraum· 2023

Colmo Ai Home Innenraum eines Hausgeräte-Showrooms

by Re and Der Design Plc

Client: Shanghai COLMO home appliances Co., Ltd

A' Design Award in Silber Winner in Innenraum Category

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Colors

The Design

About Colmo Ai Home Innenraum eines Hausgeräte-Showrooms

Colmo Ai Home ist der Innenausbau eines Erlebniszentrums für Hausgeräte auf einer Fläche von 225 Quadratmetern. Der Entwurf präsentiert intelligente Haushaltsgeräte in einem modernen Wohnumfeld. Minimalistische Farben und ein schlichter Stil folgen dem Konzept des New Bauhaus. Marmor, Metall und Glas werden miteinander kombiniert, um den Raum zu bereichern und visuelle sowie taktile Ebenen hinzuzufügen. Ein dem Markennamen entlehntes Dreiecksymbol prägt den Grundriss und lenkt die Besucherströme. Konkave und konvexe Formen trennen die Bereiche voneinander, während die visuelle Kontinuität erhalten bleibt. Ein zentrales Steuerungssystem verbindet die Geräte zu einem einzigen intelligenten Wohnszenario.

The Recognition

About the A' Design Award in Silber

Colmo Ai Home Innenraum eines Hausgeräte-Showrooms ist Gewinner des A' Design Award in Silber, einer enorm prestigeträchtigen Anerkennung für erstklassige, großartige und beeindruckende Spitzendesigns. Silber-Gewinner sind ungemein brillante und äußerst kreative Werke, die die herausragende Expertise, das Talent und den Scharfsinn ihrer Designer veranschaulichen. Von Colmo Ai Home Innenraum eines Hausgeräte-Showrooms wird erwartet, dass es ein wunderbares Vorzeigewerk ist, das bemerkenswert professionell und zutiefst innovativ ist. Dieses mit dem A' Design Award in Silber prämierte Design ist eine höchst bemerkenswerte, bewunderte Erfindung, die den Grenzen von Kunst, Wissenschaft, Design und Technologie zugutekommt und sie voranbringt. Colmo Ai Home Innenraum eines Hausgeräte-Showrooms ist eine vielbeneidete Schöpfung, die Wünsche weckt, positive Gefühle vermittelt und Staunen und Verwunderung entfacht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As the first whole house intelligent family scenario experience center worldwide, this project, based on the brand positioning, story and design concept, achieves the perfect integration of AI household appliances and modern home space from minimalist colors, multiple materials, visual elements and other aspects, and builds a super scenario which intelligently links the whole home, providing elite customers with a solution to full scene smart life.
Dimensions & Packaging: Covering an area of 225 square meters
Tags: Super scenario, Interaction between human and scenario, Whole house Intelligence, Smart life, Immersive experience
Production Technology: Based on the concept of the New Bauhaus, this project is designed with a simple style and integrates wisdom into living.
The comparison and combination of different materials including marble, metal and glass enrich the space, which also leads to a more layered visual and tactile experience.
Considering productfeatures and spatial layout, the project utilizes concave and convex, dislocation, etc. to subtly separate the space when keeping spatial and visual continuity.
Design Challenge: As the first whole house intelligent family scenario experience center worldwide, this project sheds the independent combination pattern of traditional household appliance experience commercial space, and adopts the distributed wire drive technology to construct an integrated ideal life scenario intelligently linking appliances of the same brand, realizing a themed scenario, emotional interaction and intelligent whole house to bring users at home a practical intelligent interactive experience.
Research: COLMO, a high end brand of AI technology, is developed by Midea Group, one of Fortune Global 500, for strategictransformation. Focusing on high end consumers that have a view of globalization as well as a good taste,pay attention to comfortable, convenient life and enjoy intelligent technology, the brand integrates core AI technology into high end household appliances and unleashes rationality with simple design, leading the new blending of life scenario of modern elites and life aesthetics.
Inspiration: Inspired by Mont Blanc, the tallest mountain of the Alps and the birthplace of COLMO, the project follows the brand positioning featuring high end and intelligence to meet the needs of its target group.
The whole house intelligent high end family scenario constructed by the full range of products of the same brand brings users an interactive one step consumption experience, so as to offer them macro, comprehensive consumption options.
Project Duration: This project was designed and developed in Hangzhou in December, 2020. It was launched and displayed in the headquarters of COLMO, Guangzhou, in May, 2021.
Operation Flow: This project extracts the triangle symbol M from COLMO and applies it to the spatial layout, which forms an extended visual effect to spur customers to explore the space and optimizes the traffic flow to enriches user experience.
The central air-conditioning control system that links other appliances of the same brand, together with the construction of a themed whole house intelligent scenario, provides an intelligent and convenient interactive experience for users.