Poly Hankou Mark Innenarchitektur eines Verkaufszentrums by Yirong Yang

Poly Hankou Mark Innenarchitektur eines Verkaufszentrums by Yirong Yang is a highly esteemed winner of the very prestigious 2023 A' Design Award in Silber in Innenraumdesign Competition Category.

SilberInnenraum· 2023

Poly Hankou Mark Innenarchitektur eines Verkaufszentrums

by Yirong Yang

Client: Poly (Wuhan) Real Estate Development Co., Ltd.

A' Design Award in Silber Winner in Innenraum Category

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The Design

About Poly Hankou Mark Innenarchitektur eines Verkaufszentrums

Poly Hankou Mark ist ein Verkaufszentrum in Hankou, Wuhan, China. Der Innenraum umfasst 722 Quadratmeter und wurde 2021 fertiggestellt. Metallene Sterntotems, Kristallbeleuchtung und architektonische Silhouetten erzeugen in der Empfangshalle eine künstlerische Atmosphäre. Eine Stahldecke mit tiefschwarzer Spiegelfläche reflektiert das Bild der Stadt und unterstreicht einen modernen Stil. Die Besucher folgen einer Passage, die vom Kontrast zwischen Licht und Schatten geprägt ist. Drahtglas rahmt den geschäftigen Blick auf die Stadt auf sanfte Weise ein. Der Entwurf verbindet lokale Architekturformen mit dem modernen urbanen Leben.

The Recognition

About the A' Design Award in Silber

Poly Hankou Mark Innenarchitektur eines Verkaufszentrums ist Gewinner des A' Design Award in Silber, einer enorm prestigeträchtigen Anerkennung für erstklassige, großartige und beeindruckende Spitzendesigns. Silber-Gewinner sind ungemein brillante und äußerst kreative Werke, die die herausragende Expertise, das Talent und den Scharfsinn ihrer Designer veranschaulichen. Von Poly Hankou Mark Innenarchitektur eines Verkaufszentrums wird erwartet, dass es ein wunderbares Vorzeigewerk ist, das bemerkenswert professionell und zutiefst innovativ ist. Dieses mit dem A' Design Award in Silber prämierte Design ist eine höchst bemerkenswerte, bewunderte Erfindung, die den Grenzen von Kunst, Wissenschaft, Design und Technologie zugutekommt und sie voranbringt. Poly Hankou Mark Innenarchitektur eines Verkaufszentrums ist eine vielbeneidete Schöpfung, die Wünsche weckt, positive Gefühle vermittelt und Staunen und Verwunderung entfacht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The designer transforms the social circle's positioning into a concrete symbol, extracting visual elements from "modern classic" characteristics. The philosophy of simplicity and elegance and exquisite details are integrated into the sales center, allowing visitors to be immersed in the imagination of urban life and aesthetic experience.
Dimensions & Packaging: Project Area: 722 square meters
Tags: Yirong Yang, Aesthetic Experience, Hankou, Urban Culture, Sales Center
Production Technology: An artistic ambience is created in the reception hall by virtue of star totems with affluent metal materials and rich shapes, together with the shadow of crystal lighting and the silhouettes of architecture. The steel ceiling with inky mirror reflects the epitome of city, integrates the classic culture from the luxury brand and highlights the modernist style.
Design Challenge: The core design of this project lies on the effective connection between living environment and city, showing further pursuit for lifestyle and quality of life. Starting with the positioning of the product's style, the designer creates a new urban space where history, culture and spiritual civilization meet. By integrating the essence of the local and carrying the modernity, the designer wishes to awaken people's deep knowledge and inner identity of urban culture in a new experience of elegance.
Research: Since ancient times, Hankou has been praised as "the first prosperous place in Chu State. Due to its docks culture and commercial ports, it boasts great competitiveness both at home and aboard. Hankou culture we feel comes from the surging river, flowing through thriving past to modern urban life. The project site's cultural vein, which is a fusion of China and the West, is integrated into the space by using a stylish, elegant, and modern bright-line approach, creating an appealing atmosphere.
Inspiration: Inspired by the artistic dialogue between ancient and modern times, the designer strives to continue the aesthetic elements of the local architecture in silhouette form. By combining the elegant temperament and aesthetic essence of international luxury brands, the designer works to infuse the urban spirit of fashion, elegance, and modernity into the space.
Project Duration: The project is located in Hankou, Wuhan, China and completed in 2021.
Operation Flow: Following the guide line, visitors will walk along a passage with contrast between light and shade, which connects the old shadow of the building and the new trend of the city. The designer deconstructs and connects gemstones and color genes, creating a beautiful visual image of hollow art lighting interlocking with each other. The wired glass frames the city's bustling image in a hazy manner, continuing the beauty of local architecture through silhouette.
Image Credits: Photographer Feng Jian