Purity Ring Innenarchitektur eines Einzelhandelsgeschäfts by Guang Zhang

Purity Ring Innenarchitektur eines Einzelhandelsgeschäfts by Guang Zhang is a highly esteemed winner of the very prestigious 2023 A' Design Award in Silber in Innenraumdesign Competition Category.

SilberInnenraum· 2023

Purity Ring Innenarchitektur eines Einzelhandelsgeschäfts

by Guang Zhang

Client: XingShangZhiLi

A' Design Award in Silber Winner in Innenraum Category

13,647

Verified Award Winner

Verify Award Status for #146649

View at A' Design Award Press Release Award Badge

Colors

The Design

About Purity Ring Innenarchitektur eines Einzelhandelsgeschäfts

Purity Ring ist die Innenarchitektur eines Einzelhandelsgeschäfts, die in Shenzhen realisiert wurde. Eine große Glasfront lässt die metallenen Blütenblätter im Inneren sich wie ein Bühnenbild zur Mall hin öffnen. Die Blütenblätter bestehen aus Edelstahl, der an einem innenliegenden Tragwerk aus Winkelstahl befestigt ist. Ein weißer Vorhang und eine dahinterliegende Stampflehmwand verleihen dem Kommunikationsbereich ein offenes Gefühl. Der Wartebereich und der Kassentresen werden durch eine Kurve miteinander verbunden. Die Umkleidekabine befindet sich auf Stufen am Ende des Raums, und die Sitzgelegenheit nimmt die Form einer T-förmigen Plattform an.

The Recognition

About the A' Design Award in Silber

Purity Ring Innenarchitektur eines Einzelhandelsgeschäfts ist Gewinner des A' Design Award in Silber, einer enorm prestigeträchtigen Anerkennung für erstklassige, großartige und beeindruckende Spitzendesigns. Silber-Gewinner sind ungemein brillante und äußerst kreative Werke, die die herausragende Expertise, das Talent und den Scharfsinn ihrer Designer veranschaulichen. Von Purity Ring Innenarchitektur eines Einzelhandelsgeschäfts wird erwartet, dass es ein wunderbares Vorzeigewerk ist, das bemerkenswert professionell und zutiefst innovativ ist. Dieses mit dem A' Design Award in Silber prämierte Design ist eine höchst bemerkenswerte, bewunderte Erfindung, die den Grenzen von Kunst, Wissenschaft, Design und Technologie zugutekommt und sie voranbringt. Purity Ring Innenarchitektur eines Einzelhandelsgeschäfts ist eine vielbeneidete Schöpfung, die Wünsche weckt, positive Gefühle vermittelt und Staunen und Verwunderung entfacht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Considering the normal appearance of the stores around the mall, the designer hopes that the eyes of the crowd can quickly attract the stores, so a large area of glass is used to make the metal petals in the space unfold like a theater. Deconstructed metal petals. The white curtain and the rammed earth behind it form a vague indoor and outdoor atmosphere under the sky, which makes communication area have an open feeling.
Dimensions & Packaging: The metal is finished with stainless steel, and the internal angle steel framework is fixed up and down. Every link from snapping line positioning to on-site installation needs to be closely contacted with the workers
Tags: interior,deconstructionism，commercial space
Production Technology: The designer repeatedly adjusted with the stainless steel manufacturer through manual model and computer drawing, and communicated with the master in the factory for many times in terms of shape and paint surface to achieve the sense of deconstruction but not sharp space. This is also due to the cooperation with the workers on the site. The different proportions of metal blocks in the air and landing in the corridor also directly affect the atmosphere people feel in the space.
Design Challenge: The biggest challenge comes from the fact that space takes the form of deconstruction but is not aggressive. We need to use hard materials to express the soft spirit. The soft body and hard appearance match each other. Therefore, the designer made many adjustments at the construction site to make the scale of each block extending into the space suitable for the atmosphere to be expressed.
Research: The designer has continuously observed the status of customers who have purchased goods and their attitudes towards the products for a period of time, connecting customers and brands with space and promoting purchase behavior are the core issues considered by the project.
Inspiration: The project is inspired by the brand spirit "Gentle and Tough"and the inspiration of shape comes from flowers. The designer hopes to create a space with brand spirit by deconstructing and adding new materials. When customers walk into the space, they have not only the sense of security wrapped by petals, but also the new sense of experience formed after the body is reorganized and endowed with hard metal materials, which makes customers have stronger emotional connection with the brand.
Project Duration: The project started in July 2021 in ShenZhen and finished in October 2022 in ShenZhen
Operation Flow: According to the positioning of the product and the shopping habits of local people, GuangZhang shrink the waiting and cash register into a circle through a curve, and naturally have a dialogue with the salesperson to build trust when the partners are waiting for customers to change clothes. The customer's locker room is designed on the steps at the end of the space, and the waiting seats are designed in the form of a T-shaped platform. The customer walks down the steps with new clothes, and emerges from the corner of the clothes,Space forms a complete experience.
Image Credits: Image #1: Photographer Zhao Liang Tan
Image others: Photographer Ou Yang Yun