Valley Daja Center Sales Innenarchitektur eines Verkaufszentrums by The Design Code Co.,Ltd

Valley Daja Center Sales Innenarchitektur eines Verkaufszentrums by The Design Code Co.,Ltd is a highly esteemed winner of the very prestigious 2023 A' Design Award in Silber in Innenraumdesign Competition Category.

SilberInnenraum· 2023

Valley Daja Center Sales Innenarchitektur eines Verkaufszentrums

by The Design Code Co.,Ltd

Client: The Design Code CO.,LTD

A' Design Award in Silber Winner in Innenraum Category

12,686

Verified Award Winner

Verify Award Status for #148066

View at A' Design Award Press Release Award Badge

Colors

The Design

About Valley Daja Center Sales Innenarchitektur eines Verkaufszentrums

Valley Dajia Center Sales ist das Interieur eines Verkaufszentrums in Wuhan, China, das sich über 1622,7 Quadratmeter erstreckt. Der Entwurf ist von Lichtstrahlen inspiriert und verbindet einfache geometrische Formen mit feinen Linien. Das Erdgeschoss präsentiert den zentralen Wohnbereich sowie eine Party-Bar und Loungebereiche. Im ersten Obergeschoss befinden sich ein Modell- bzw. Sandkastenbereich, ein Beratungsbereich, eine Wasserbar, ein Ausstellungsbereich und ein Bürobereich. Zu den verwendeten Materialien zählen Legierungsplatten mit spezieller Oberflächenveredelung, dunkles Holz, dunkler Terrazzo, gebürstetes Metall sowie grauer und heller Mikrozement. Das Interieur vereint Wirtschaft, Kultur und Kunst.

The Recognition

About the A' Design Award in Silber

Valley Daja Center Sales Innenarchitektur eines Verkaufszentrums ist Gewinner des A' Design Award in Silber, einer enorm prestigeträchtigen Anerkennung für erstklassige, großartige und beeindruckende Spitzendesigns. Silber-Gewinner sind ungemein brillante und äußerst kreative Werke, die die herausragende Expertise, das Talent und den Scharfsinn ihrer Designer veranschaulichen. Von Valley Daja Center Sales Innenarchitektur eines Verkaufszentrums wird erwartet, dass es ein wunderbares Vorzeigewerk ist, das bemerkenswert professionell und zutiefst innovativ ist. Dieses mit dem A' Design Award in Silber prämierte Design ist eine höchst bemerkenswerte, bewunderte Erfindung, die den Grenzen von Kunst, Wissenschaft, Design und Technologie zugutekommt und sie voranbringt. Valley Daja Center Sales Innenarchitektur eines Verkaufszentrums ist eine vielbeneidete Schöpfung, die Wünsche weckt, positive Gefühle vermittelt und Staunen und Verwunderung entfacht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In Wuhan, a city reputed for open and free atmosphere, the designer attempts to restore a new pattern where business, culture and art coexist. Inspired by light rays, the design handily infuses multiple materials such as radium, and makes simple geometric shapes coherent with fine lines. In an art gallery as dazzling as prism, every visitor will be impressed by the young and dynamic lifestyle.
Dimensions & Packaging: The project covers an area of 1622.7m2,, including reception desk, preface hall, audio video experience, landscape staircase, party bar, sandbox area, negotiation area, water bar, VR game area, children's activity area.
Tags: Sales Center, Art Installation, Trendy Lifestyle, Interior Design, Business
Production Technology: This project is made up of alloy plate special finish, dark wood finish, dark terrazzo, brushed metal finish, texture metal finish, gray microcement and light microcement.
Design Challenge: Based in Wuhan, China Optics Valley is endeavored to be an “Optics Valley of the World". Set in the privileged geographical location and aligning in the aesthetic needs of contemporary young people, this project is intended to build the "Prism Art Life Gallery" with contemporary, artistic and modern attributes. How to integrate the design with the epoch, local development and brand poses a challenge. The designer boldly deconstructs the composition elements of the building façade, exploits irregular matrix changes such as "zigzag" and "X" to distribute bold, exaggerated and future-minded streamlined bodies across all areas, and constructs a 3D, pluralistic and immense artistic atmosphere, which reflects the trendy spirit of the city.
Research: Visual effect is the visitor’s first sense of space. Materials and colors open up infinite possibilities. How to infuse natural environment, local culture and art is the criterion we consider. Given the unique epoch of the project site, we capitalize on new technologies, materials, needs and design trends to impose a positive influence on design and in turn, boost the development of this design.
Inspiration: The expansion of techies boosts the city renewal. The project is designed in a way that subverts the traditional aesthetic standard, uses a trendy art language, and presents an alternative interpretation perspective of spatial sensuality. The city is lit by a beam which reflects the youthful vitality.
Project Duration: The project started the design stage in 2021, constructed in early 2022 and put into operation in November 2022.
Operation Flow: As opposed to ordinary sales space with the first floor exhibiting the main function, the first floor of “Wuhan Optics Valley Dajia Center” showcases the main living space, some youthful venues such as party, cocktail lounge provide techies with the potential exhibit of future life, what you are seeing truly projects aesthetics, interests, trendy ideas and lifestyle. As a continuation of the first-floor elements, the second floor is supplemented by the desired functions including sandbox area, negotiation area, water bar area, exhibition area and office area. Things develop from both ends and go to the extremity, the existence of paradox leads to irreconcilable, prism-like visual aesthetics, reflecting a young and energetic lifestyle.
Team Members: Hard outfit: Zhang Yongyi, Dong Taolue, Wang Chenglong; Soft dress: Xia Jinbo Lai Zeyu