Setoff Innenarchitektur eines Showrooms by Chang Ming Hu

Setoff Innenarchitektur eines Showrooms by Chang Ming Hu is a highly esteemed winner of the very prestigious 2023 A' Design Award in Silber in Innenraumdesign Competition Category.

SilberInnenraum· 2023

Setoff Innenarchitektur eines Showrooms

by Chang Ming Hu

Client: AJA Architects Associates

A' Design Award in Silber Winner in Innenraum Category

15,642
Verified Award Winner
Verify Award Status for #148115

View at A' Design Award Press Release Award Badge

Colors

The Design

About Setoff Innenarchitektur eines Showrooms

Setoff ist ein kombinierter Ausstellungs- und Verkaufsraum für Küchenutensilien im Zentrum von Taipeh. Der Store umfasst 240 Quadratmeter auf drei Etagen. Im ersten und zweiten Obergeschoss befinden sich jeweils zwei Ausstellungsbereiche, während das dritte Obergeschoss einen Ausstellungsbereich und ein Büro aufnimmt. An Decke, Boden und Wänden kommen natürliche Materialien und Farben mit geringer Sättigung zum Einsatz, sodass die Exponate im Mittelpunkt bleiben. Eine nebelgraue Markenwand präsentiert Baumaterial- und Beschlagmuster in einer Reihe. Lichtbänder verbinden Decke und Wand und erweitern so den Raum optisch.

The Recognition

About the A' Design Award in Silber

Setoff Innenarchitektur eines Showrooms ist Gewinner des A' Design Award in Silber, einer enorm prestigeträchtigen Anerkennung für erstklassige, großartige und beeindruckende Spitzendesigns. Silber-Gewinner sind ungemein brillante und äußerst kreative Werke, die die herausragende Expertise, das Talent und den Scharfsinn ihrer Designer veranschaulichen. Von Setoff Innenarchitektur eines Showrooms wird erwartet, dass es ein wunderbares Vorzeigewerk ist, das bemerkenswert professionell und zutiefst innovativ ist. Dieses mit dem A' Design Award in Silber prämierte Design ist eine höchst bemerkenswerte, bewunderte Erfindung, die den Grenzen von Kunst, Wissenschaft, Design und Technologie zugutekommt und sie voranbringt. Setoff Innenarchitektur eines Showrooms ist eine vielbeneidete Schöpfung, die Wünsche weckt, positive Gefühle vermittelt und Staunen und Verwunderung entfacht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This the compound exhibition and sales store of kitchenware. With both first and second floor has two exhibition areas, the third floor has one exhibition area and a office space.
Dimensions & Packaging: This the 240 square meters three-storey high compound exhibition and sales store of kitchenware.
Tags: Interior, Taiwan, Exhibition, Taipei, Commercial
Production Technology: The designer uses the material close to the nature and the color with low color degree for the ceiling, floor, and wall, through the combination of lines and lights, to adequately set off the beautiful appearance of exhibits.

Along with the tour route passing through the brand wall, the low-color foggy gray wall displays the building materials and hardware samples in a row; turning from the starlight wall, the fashion and simple sense of metropolis kitchen display area leaps to the eyes.

The wall of concrete paint brings out the simple texture of the city, the light belt connecting the ceiling and the wall makes the space with a sense of extension.

The ceiling design is the representation highlighting the design details.
Design Challenge: The exhibits in the exhibition and sales center are the main characters, and will be changed with the different seasons. Therefore, in the design elements, we need to start from the attitude of supporting characters: first is to set off the characteristics of the exhibits, second is to choose the colors and materials easy to match, and third is to present the unique details of the design.
Research: Aiming at Panasonic, the designated agent brand of Goater Kitchenware, Goater has set up a three-storey high compound exhibition and sales store of kitchenware, bathroom accessory, and house building materials in the downtown of Taipei City, presented with various household types. Goater Kitchenware hopes to let more people experience the latest household style through the convenience of transportation and the flow of people in the base.
Inspiration: The exhibition and sales store is close to the department stores in the downtown area of the city, and there are many people coming and going. The accessibility of the design can increase the sense of interaction with pedestrians, and set off the diversified and comfortable brand value of the exhibits.
Project Duration: The project started in October 2021 and finished in May 2022 in Taipei.
Operation Flow: The kitchen style with high showy sense and floor material on the first floor, as well as the large shaped lamp hanging with the patio on the top floor, close the distance between people and home in the city.
Team Members: Chang Ming Hu