Gaenyeomsuda Lehrbuch by Miraen Design Team

Gaenyeomsuda Lehrbuch by Miraen Design Team is a highly esteemed winner of the very prestigious 2023 A' Design Award in Bronze in Bildungsdesign Competition Category.

BronzeBildung· 2023

Gaenyeomsuda Lehrbuch

by Miraen Design Team

Client: Mirae-N

A' Design Award in Bronze Winner in Bildung Category

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Verified Award Winner
Verify Award Status for #148329

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Colors

The Design

About Gaenyeomsuda Lehrbuch

Gaenyeomsuda ist ein Mathematiklehrbuch für Jugendliche im Teenageralter. Der Name ist die Kurzform einer Redewendung, die besagt, dass in der Mathematik die Konzepte alles sind. Das Logo greift das Motiv einer Sprechblase auf und ist in einem handgezeichneten Stil gehalten, der die in der Jugendkultur verbreitete Vorliebe für Abkürzungen und Personalisierung widerspiegelt. Ziel ist es, das Mathematiklernen wie ein Gespräch mit einer Freundin oder einem Freund wirken zu lassen, damit die Schülerinnen und Schüler das Buch ohne Hemmungen aufschlagen. Das Buch misst 210 mal 260 Millimeter. Alle Seiten sind matt laminiert, das Logo und die Illustrationen sind mit transparentem Epoxidharz veredelt.

The Recognition

About the A' Design Award in Bronze

Gaenyeomsuda Lehrbuch ist Gewinner des A' Design Award in Bronze, einer hochprestigeträchtigen Anerkennung für herausragende Designs, die sich durch Kreativität, Einfallsreichtum und Scharfsinn auszeichnen. Bronze-Gewinner sind reichlich geschickte und auffallend kreative Artefakte, die die große Erfahrung, Fantasie und Findigkeit ihrer Designer belegen. Von Gaenyeomsuda Lehrbuch wird erwartet, dass es ein hochgeschätztes, bewundertes und geliebtes Objekt ist, das bemerkenswert professionell und innovativ ist. Dieses mit dem A' Design Award in Bronze prämierte Design verkörpert bewährte Verfahren in Kunst, Wissenschaft, Design und Technologie und ist hervorragend in seiner Liebe zum Detail. Gaenyeomsuda Lehrbuch befriedigt Bedürfnisse auf großartige Weise, berührt Wünsche, bezaubert Gefühle und spricht die Neugier an.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: GAENYEOMSUDA was made with the purpose to provide easy access to the students. The brand name GAENYEOMSUDA is an abbreviation that comes from the sentence 'concept is everything in math' and it contains its identity as well. Abbreviation and customizing, which represent the teen’s culture, were reflected in the logo to intuitively express the brand concept which is to show that tough math concepts can be studied with joy just like having a chat with a friend.
Dimensions & Packaging: 210mm x 260mm
The whole page was matte laminated and the logo and the pictures were coated with epoxy
Tags: Textbook,Education,Print,Design,Branding
Production Technology: The brand concept, which is to encourage studying math with joy as if chatting with a friend, was expressed in the form of a speech balloon. The hand-drawn looking logo design and the illustration interest the students. People who have experience scribbling on the cover of textbooks being tired of studying must know what this is showing.
Happy memories will make it easier to start studying
Design Challenge: Studying is difficult to most people including math. Various ways to solve this problem are being researched but no solution’s been found to be satisfying. Many ways were thought of to provide easier start to studying and using foil printing (black foil) was one of the things that could interest the users. However, there was a risk of error when massively produced, therefore, transparent epoxy was used for both the logo and the pictures to solve the problem
Research: Math is hard and boring to most of the students and there is even an expression that says SUPOJA which means ‘people who have given up on math’. However, there is an easy way to start studying math. This project was started with the purpose of making students open the book without feeling uneasiness towards math like the famous Aristotle’s saying ‘well begun is half done’. This will help students who might have been afraid of math start studying math
Inspiration: Inspiration was sought after the teens’ culture who are the main targets of the book. They enjoy communicating with their own language in their own world. Prime examples would be customizing and abbreviation. One’s own diary is written without any templates but rather done with the flow of his/her own thoughts with the collection of the things he/she likes. -Customizing.
Communicate in their own language. - Abbreviation.
Speech balloon was selected as the motif inspired by the above.
Project Duration: The project was from August 2022 to November 2022 and it went on sale from December 2022
Operation Flow: Various applications utilizing the brand such as daily appliances, stationaries, etc. are introduced to create friendly vibe around math as it is used naturally on a daily basis. As the brand becomes more familiarized, math won’t be hated so much at least.
Team Members: MiraeN design team
Creative Director Hyunji Son
Brand Design Kiwook Kim, Wookhoon Kwon
Media Design Seyoung Hong