Loading Schmuck-Showroom by Zhe Huang is a highly esteemed winner of the very prestigious 2024 A' Design Award in Silber in Innenraumdesign Competition Category.

SilberInnenraum· 2024

Loading Schmuck-Showroom

by Zhe Huang

Client: Fujian Zhengnan Construction Engineering design Co., LTD

A' Design Award in Silber Winner in Innenraum Category

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Verified Award Winner

Verify Award Status for #153328

View at A' Design Award Press Release Award Badge

Colors

The Design

About Loading Schmuck-Showroom

Loading ist ein Schmuck-Showroom in Fuzhou, China. Der Raum ist 5,5 Meter hoch und seine Struktur wird durch erhöhte und abgesenkte geometrische Formen neu organisiert. Kreisförmige und rechteckige Formen unterteilen die Präsentations- und Servicebereiche, während geschwungene Linien den Innenraum durchfließen. Die meisten Materialien wurden aus zurückgebauten Projekten wiederverwendet, was Abfall reduziert und Kosten senkt. Glasbausteine erzeugen indirektes Licht und eine unregelmäßige Wandoberfläche, sodass das Gebäude einer Geschenkschachtel aus Licht gleicht. Ziel war es, das traditionelle Modell des Schmuck-Showrooms durch einen entspannten und offenen Raum zu ersetzen.

The Recognition

About the A' Design Award in Silber

Loading Schmuck-Showroom ist Gewinner des A' Design Award in Silber, einer enorm prestigeträchtigen Anerkennung für erstklassige, großartige und beeindruckende Spitzendesigns. Silber-Gewinner sind ungemein brillante und äußerst kreative Werke, die die herausragende Expertise, das Talent und den Scharfsinn ihrer Designer veranschaulichen. Von Loading Schmuck-Showroom wird erwartet, dass es ein wunderbares Vorzeigewerk ist, das bemerkenswert professionell und zutiefst innovativ ist. Dieses mit dem A' Design Award in Silber prämierte Design ist eine höchst bemerkenswerte, bewunderte Erfindung, die den Grenzen von Kunst, Wissenschaft, Design und Technologie zugutekommt und sie voranbringt. Loading Schmuck-Showroom ist eine vielbeneidete Schöpfung, die Wünsche weckt, positive Gefühle vermittelt und Staunen und Verwunderung entfacht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a space with a height of 5.5 meters, which breaks down and reorganizes the space structure, divides each function and display area through the elevation and subsidence of circular and rectangular geometric patterns, and circular-arc geometry flows and expands in the space, outlining a simple design language, demonstrating the vitality of space and time, and shaping a different visiting experience for customers.
Light is the natural art in the space.
Dimensions & Packaging: This project does not use too special materials, many of them are converted from waste materials.
Tags: Jewelry Design, Showroom Design, Creative Space, High-end jewelry Customization, Commercial Space
Production Technology: Most of the materials in this project come from the reuse of waste materials. Due to the convenience of work, many of the designed projects have dismantled materials, which can be used after simple restoration, avoiding waste and saving investment for themselves.
What I use most is the glass series, which uses glass bricks to make indirect lighting, irregular appearance on the wall, big or small, points and blocks constitute the gift box of this building block.
Design Challenge: The most difficult thing is that this park is a beautiful exhibition hall, which gathers too many young men and women in the fashion industry, so how to attract their attention to our side. The success of commercial space is not just beautiful, I think it must have a strong brand awareness to make the brand valuable, so that investors can quickly recover the investment cost through the project. Then the interior design of the exhibition hall must be suitable for the habits of these people.
Research: I have carefully studied the sales process of jewelry brands in most cities in China, such as Bologi, Chow Tai Fook, Xeh Rui-lin, Chow Sang Sang, including customized ido, dr, etc. The brand positioning of this design is young and romantic fashion people who like to record a good life. Because I have designed a lot of exhibition halls for many jewelry brands before, and I also went to Shenzhen Shuibei to have an in-depth understanding of the purchase channels and processes.
Inspiration: This project is invested by my friends and I. I want to break the traditional showroom model of jewelry sales and create a free space in a relaxed and simple way. From the appearance of the building, I want to make people feel that this is a delicate scene with a desire to explore, and a gift box with transparent light.
Project Duration: The project started in April 2020 in Fuzhou, Fujian and finished in August 2021 in Fuzhou, Fujian, China
Operation Flow: This project is in a cultural and creative park, with division of labor during the day and night, some quiet work should be separated during the day, and the noisy work should be done after everyone gets off work at night. I first arranged the demolition of the facade wall, re-built the enclosure for sound insulation and dust prevention, and built a lot of lighting lines inside the floor. The floor has been designed with some sunken design.
Image Credits: Photographer Zhou Yuedong 2021.