Chongqing Bowchuang Innenarchitektur eines Automobilhauses by Horace Davids Engineering Design is a highly esteemed winner of the very prestigious 2024 A' Design Award in Silber in Innenraumdesign Competition Category.
SilberInnenraum· 2024
Chongqing Bowchuang Innenarchitektur eines Automobilhauses
by Horace Davids Engineering Design
Client: Chongqing BowChuang Automobile Sales Service Co., Ltd.
A' Design Award in Silber Winner in Innenraum Category
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The Design
About Chongqing Bowchuang Innenarchitektur eines Automobilhauses
Chongqing Bowchuang ist die Innenarchitektur eines Automobil-Verkaufs- und Servicezentrums in Chongqing, China, mit einer Gesamtbaufläche von 25.000 Quadratmetern. Der Raum vereint Fahrzeugpräsentation, Ruhe- und Sozialbereiche, sodass Kundinnen und Kunden ihre Wartezeit angenehm verbringen können. Der Entwurf nimmt Bezug auf die örtliche Landschaft und Kultur: Stützen sind wie Baumstämme geformt, hinzu kommen neblig-diffuse visuelle Effekte. Im Atrium verbinden ein Aufzug und Treppen die Geschosse. Polymerton, leichte Kunststeinpaneele und ultradünnes, flexibles Steinfurnier reduzieren den Einsatz von Naturstein.
The Recognition
About the A' Design Award in Silber
Chongqing Bowchuang Innenarchitektur eines Automobilhauses ist Gewinner des A' Design Award in Silber, einer enorm prestigeträchtigen Anerkennung für erstklassige, großartige und beeindruckende Spitzendesigns. Silber-Gewinner sind ungemein brillante und äußerst kreative Werke, die die herausragende Expertise, das Talent und den Scharfsinn ihrer Designer veranschaulichen. Von Chongqing Bowchuang Innenarchitektur eines Automobilhauses wird erwartet, dass es ein wunderbares Vorzeigewerk ist, das bemerkenswert professionell und zutiefst innovativ ist. Dieses mit dem A' Design Award in Silber prämierte Design ist eine höchst bemerkenswerte, bewunderte Erfindung, die den Grenzen von Kunst, Wissenschaft, Design und Technologie zugutekommt und sie voranbringt. Chongqing Bowchuang Innenarchitektur eines Automobilhauses ist eine vielbeneidete Schöpfung, die Wünsche weckt, positive Gefühle vermittelt und Staunen und Verwunderung entfacht.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Located in Chongqing, the 4S store boasts an interior design that defies conventional spatial aesthetics and moves beyond the space design serving just one purpose. Instead, it creates an holistic space that encompasses shopping, entertainment, and socializing. Rooted in the rich cultural heritage of Chongqing, this design emanates a distinctive regional allure. Furthermore, diverse functional zones provides customers with an array of services, enrich their experiences in the 4S store.
- Dimensions & Packaging
- The total construction area of the 4S shop is 25,000 square meters
- Tags
- Interior design for a 4S store, Urban culture, Natural landscape, Diverse scenes, Comprehensive services
- Production Technology
- With a focus on environmental protection, this project opts for innovative materials, such as polymer clay, lightweight PU faux stone siding panel, and ultra thin flexible stone veneer, minimizing the demand for natural stone.
- Design Challenge
- In an effort to integrate urban culture and natural landscape into the 4S store while striking a balance between aesthetics and functionality, this interior design incorporates various elements for an ethereal allure, evoking the foggy atmosphere of Chongqing. In some areas, the columns are shaped like tree trunks, conjuring the imagery of an ecological forest. Moreover, efficient traffic flow planning among various zones ensures that consumers can easily access a diverse range of services.
- Research
- Many 4S stores lack creativity in their interior design and are somewhat limited in functionality. In addition to vehicle sales, customers also crave an inviting environment to occupy themselves during maintenance and repair periods, rather than enduring dull waiting sessions. Recognizing this need, this interior design breaks free from conventional spatial constraints. It integrates diverse functional zones for practicality and delivers a truly memorable and distinctive aesthetic experience.
- Inspiration
- Drawing inspiration from the natural landscape and rich culture of Chongqing, this design creates an interior space characterized by visual depth, dynamic energy, and vibrancy. By integrating distinctive features of Chongqing, such as its foggy atmosphere, urban traffic flow planning evocative of a 8D cyberpunk world, ecological forest concept, and karst landform, this 4S store stands as a pioneering urban art landmark.
- Project Duration
- The design phase for the 4S Store started in Shanghai in October 2022, followed by refurbishment starting in Chongqing in June 2023. The entire project was completed in November 2023.
- Operation Flow
- Inspired by the unique style of Hongyadong in Chongqing, the atrium has undergone a transformation: the original staircases have been replaced with a lift accompanied by staircases. This change not only optimizes space utilization but also offers customers multiple options to access different floors. Moreover, each floor has been thoughtfully planned with comprehensive functional zones for display, relaxation, and interaction, enhancing the overall customer experience with improved engagement.
- Team Members
- Design Director: Fuming Tang
Design team members: Dayuan Wang, Bingtian Yan, Fang Xu, Kangying Xu, Xin Xiang
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