Shougang Soreal Xr Park Innenarchitektur eines Erlebnisparks by Xiao Ye, Lyu Xiaozhuo and Hao Xin is a highly esteemed winner of the very prestigious 2025 A' Design Award in Silber in Innenraumdesign Competition Category.
SilberInnenraum· 2025
Shougang Soreal Xr Park Innenarchitektur eines Erlebnisparks
by Xiao Ye, Lyu Xiaozhuo and Hao Xin
Client: Beijing Dang Hong Qi Tian International Culture & Technology Development Group Co., Ltd.
A' Design Award in Silber Winner in Innenraum Category
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About Shougang Soreal Xr Park Innenarchitektur eines Erlebnisparks
Der Shougang Soreal XR Park ist ein Innen- und Ausstellungsraum in Peking. Der Park befindet sich auf dem Gelände eines ehemaligen Industriedenkmals. Die ursprüngliche Gebäudeform blieb erhalten: Ein sechsgeschossiges Hauptgebäude und ein dreigeschossiger Seitenflügel sind im Inneren miteinander verbunden. Strukturelle Eingriffe, metallische Lackierungen und Edelstahlplatten erzeugen eine Science-Fiction-Atmosphäre. Virtual Reality, Augmented Reality, Bewegungserfassung und räumliche Sensorik unterstützen interaktive Inhalte. Flexible Wegeführungen und thematische Zonen leiten die Besucher durch den Park.
The Recognition
About the A' Design Award in Silber
Shougang Soreal Xr Park Innenarchitektur eines Erlebnisparks ist Gewinner des A' Design Award in Silber, einer enorm prestigeträchtigen Anerkennung für erstklassige, großartige und beeindruckende Spitzendesigns. Silber-Gewinner sind ungemein brillante und äußerst kreative Werke, die die herausragende Expertise, das Talent und den Scharfsinn ihrer Designer veranschaulichen. Von Shougang Soreal Xr Park Innenarchitektur eines Erlebnisparks wird erwartet, dass es ein wunderbares Vorzeigewerk ist, das bemerkenswert professionell und zutiefst innovativ ist. Dieses mit dem A' Design Award in Silber prämierte Design ist eine höchst bemerkenswerte, bewunderte Erfindung, die den Grenzen von Kunst, Wissenschaft, Design und Technologie zugutekommt und sie voranbringt. Shougang Soreal Xr Park Innenarchitektur eines Erlebnisparks ist eine vielbeneidete Schöpfung, die Wünsche weckt, positive Gefühle vermittelt und Staunen und Verwunderung entfacht.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The park integrates the historical culture of the industrial heritage site with modern sci-fi elements for an experience that transcends time and space. It preserves the original form and utilizes innovative structural transformations and materials to ensure versatility and visual appeal. The design team has cleverly crafted flexible pathways and thematic zoning to provide an unlimited and virtualized free experience.
- Dimensions & Packaging
- Architecture: It consists of a main building and a side building. The former retains an original building form - a six-storied columnar shape, and the latter is a three-storied cuboid block, both of which are connected internally.
Spatial design: The main structure totaling 6 floors is independent, the southern building is 33m high, and the northern building with 4 floors is terraced while maintaining a coherent appearance. - Tags
- Digital economy, industrial heritage site, artificial intelligence, spatial computing, immersive experience, sci-fi world, interactive devices, role setting, the integration of technology, and cultural inheritance.
- Production Technology
- The park uses several cutting-edge technologies, such as depth camera-based human action recognition, eye movement tracking, leap motion technology, and real-time computing somatosensory interaction systems, combined with 5G + Bluetooth AOA technology, to achieve navigation via the mobile phone APP and accurate positioning. The metallic and artistic paints and stainless steel plates have undergone various techniques to create a unique atmosphere.
- Design Challenge
- The design of the Shougang SoReal XR Park encountered many challenges, such as design orientation, complex structural transformation, and structural design. The design team successfully navigated these obstacles through thorough design analysis, advanced technology integration, and the utilization of innovative materials. This resulted in the creation of an immersive space that emanates a sci-fi ambiance, uniquely blended with elements reflecting Chinese characteristics.
- Research
- The program team delved deep into the architectural site, Shougang industrial heritage site, and the living ambiance in Beijing City, leading to the establishment of the park's orientation. In collaboration with professional manufacturers and structural design specialists, we've resolved intricate obstacles and realized our design vision in terms of structural transformation and structural design.
- Inspiration
- The design inspiration is derived from the respect for the industrial heritage site and the aspiration for future technology. In light of the burgeoning digital economy, this project endeavors to venture into innovative digital realms that seamlessly blend the past with the future, as well as culture with technology, thus giving rise to an entirely novel sci-fi universe.
- Project Duration
- The project started in 2023 in Beijing.
- Operation Flow
- We've integrated several products through virtual reality, augmented reality, and other technologies. Together with spatial sensing and data analysis capabilities, this park provides a more intelligent and interactive experience. At the same time, AI algorithms can analyze user preferences and emotional states to auto-generate multiple storylines, allowing users to choose according to their preferences.
- Team Members
- XlAO Ye, LYU Xiaozhuo, HAO Xin
- Image Credits
- Beijing Dang Hong Qi Tian International Culture & Technology Development Group Co., Ltd.
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