Eggy Kleiderhaken by Gongai Liu and Haixu Zhang

Eggy Kleiderhaken by Gongai Liu and Haixu Zhang is a highly esteemed winner of the very prestigious 2025 A' Design Award in Bronze in Möbeldesign Competition Category.

BronzeMöbel· 2025

Eggy Kleiderhaken

by Gongai Liu and Haixu Zhang

Client: Ziel Home Furnishing Technology Co., Ltd.

A' Design Award in Bronze Winner in Möbel Category

12,955
Verified Award Winner
Verify Award Status for #164757

View at A' Design Award Press Release Award Badge

Colors

The Design

About Eggy Kleiderhaken

Eggy ist ein Kleiderhaken zum Aufhängen von Kleidung und Accessoires im häuslichen Bereich. Jeder Haken verbindet eine eiförmige Platte mit einem kreisrunden Ring, sodass Mäntel, Hüte, Schals und Rucksäcke auf zwei Arten aufgehängt werden können. Die abgerundete Oberfläche hält Kragen, ohne sie zu verformen. Eggy besteht aus Kohlenstoffstahl, einem leichten und verschleißfesten Material, das in mehreren Farben erhältlich ist. Präzises Schneiden und Umformen verleihen dem Haken eine robuste und langlebige Ausführung. Drei Größen stehen zur Auswahl, und die Haken lassen sich in einer versetzten Anordnung an der Wand arrangieren.

The Recognition

About the A' Design Award in Bronze

Eggy Kleiderhaken ist Gewinner des A' Design Award in Bronze, einer hochprestigeträchtigen Anerkennung für herausragende Designs, die sich durch Kreativität, Einfallsreichtum und Scharfsinn auszeichnen. Bronze-Gewinner sind reichlich geschickte und auffallend kreative Artefakte, die die große Erfahrung, Fantasie und Findigkeit ihrer Designer belegen. Von Eggy Kleiderhaken wird erwartet, dass es ein hochgeschätztes, bewundertes und geliebtes Objekt ist, das bemerkenswert professionell und innovativ ist. Dieses mit dem A' Design Award in Bronze prämierte Design verkörpert bewährte Verfahren in Kunst, Wissenschaft, Design und Technologie und ist hervorragend in seiner Liebe zum Detail. Eggy Kleiderhaken befriedigt Bedürfnisse auf großartige Weise, berührt Wünsche, bezaubert Gefühle und spricht die Neugier an.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Originating from the pursuit of details in daily life, Eggy place greater emphasis on functionality and aesthetics. Possessing both a hanging area for clothes and a hanging area for scarves, the small coat hook can be used for both purposes. Its appearance combines the concept of an egg and is designed as an interesting shape. At the same time, the circular surface will not deform the collar.
Dimensions & Packaging: Large size coat hook: width 95 mm x depth 75 mm x height 125 mm
Medium size coat hook: width 80 mm x depth 63 mm x height 105 mm
Small size coat hook: width 65 mm x depth 51 mm x height 85 mm
Tags: hanging clothes, dual-purpose hook, egg shaped, clothes caring, carbon steel material
Production Technology: Made of carbon steel material, which is lightweight and wear-resistant, Eggy owns exquisite craftsmanship, sturdy and durable. Carbon steel material not only perfectly matches the purpose of coat hooks, but also has a variety of color to choose. Advanced processing technology is adopted in the production process, coupled with precise cutting and forming, reliable product quality and appearance are ensured. To ensure high manufacturing standards, the quality of each coat hook is also strictly controlled.
Design Challenge: The main challenge of design lies in how to make a simple coat hook both practical and creative, which is how to make it more eye-catching and colorful, while meeting the expectations of users.
Get rid of the troubles from traditional coat hook, Eggy combine functionality and aesthetics. Users can hang clothes on egg shaped iron plates or circular rings, which allow them to hang clothes stably and elegantly. This dual-purpose design stands out from a group of functional home decorations due to its unique appearance.
Research: Through long-term research, we found that traditional coat hooks face certain problems and limitations in use, such as single functionality, deformation of clothing, difficult to hang clothes stably, serious homogenization of appearance, and so on. The birth of Eggy helps to solve the problem of clothing hanging, and the innovative design of one hook with dual uses can improve the utilization of products and space; The egg shaped appearance not only protects clothing from damage, but also adds to the fun of life.
Inspiration: Do you want to feel convenience and happiness from trivial life?
Take off your coat and sweater from the hook before going out, but always find the collar is deformed;
Returning home from work, but to find the hooks are overwhelmed and all clothes falling to the ground......
Eggy are designed to change the mundane life. The multifunctional user experience, elegant natural form, and colorful dopamine color scheme make small coat hooks play a big role.
Project Duration: The project will start in Shenzhen in December 2023 and be completed in Shenzhen in April 2024.
Operation Flow: We try solve the problem of single functionality and appearance induced by traditional coat hooks.
Considering different needs, Eggy are simple and easy to use, providing flexible and convenient features for customers to choose from. Users can hang clothes, hats, scarves, backpacks, etc. on egg shaped iron sheets or circular rings. With vibrant and colorful color schemes as well as arranged in a staggered manner, the coat hooks is synonymous with practicality and aesthetics.
Patents: Ziel Home Furnishing Technology Co., Ltd.
Team Members: Gongai Liu, Haixu Zhang