Chillwild Spring Kräuter-Set-Verpackung by Zilian Li - Ambiwishes

Chillwild Spring Kräuter-Set-Verpackung by Zilian Li - Ambiwishes is a highly esteemed winner of the very prestigious 2025 A' Design Award in Bronze in Verpackungsdesign Competition Category.

BronzeVerpackung· 2025

Chillwild Spring Kräuter-Set-Verpackung

by Zilian Li - Ambiwishes

Client: ChillWild

A' Design Award in Bronze Winner in Verpackung Category

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Verified Award Winner
Verify Award Status for #164763

View at A' Design Award Press Release Award Badge

Colors

The Design

About Chillwild Spring Kräuter-Set-Verpackung

Chillwild Spring ist eine Kräuter-Set-Verpackung, die für tägliche Wellness-Rituale konzipiert wurde. Die Schachtel enthält 16 einzeln versiegelte Kräutersachets für je eine Portion sowie eine handgefertigte Keramiktasse in Form eines Bambussegments. Die minimalistische Umverpackung trägt ein 3D-heißfolienveredeltes Logo mit einer dezent geprägten Struktur, während wechselnde Licht- und Schattenmuster an sich bewegendes Blattwerk erinnern. Sämtliche Materialien sind kunststofffrei, darunter recycelbares Papier und Teebeutel aus pflanzlicher Maisfaser. Die grüne Verlaufsglasur der Tasse verweist auf wachsenden Bambus. Der Entwurf verbindet Prinzipien der traditionellen chinesischen Medizin mit dem modernen urbanen Leben.

The Recognition

About the A' Design Award in Bronze

Chillwild Spring Kräuter-Set-Verpackung ist Gewinner des A' Design Award in Bronze, einer hochprestigeträchtigen Anerkennung für herausragende Designs, die sich durch Kreativität, Einfallsreichtum und Scharfsinn auszeichnen. Bronze-Gewinner sind reichlich geschickte und auffallend kreative Artefakte, die die große Erfahrung, Fantasie und Findigkeit ihrer Designer belegen. Von Chillwild Spring Kräuter-Set-Verpackung wird erwartet, dass es ein hochgeschätztes, bewundertes und geliebtes Objekt ist, das bemerkenswert professionell und innovativ ist. Dieses mit dem A' Design Award in Bronze prämierte Design verkörpert bewährte Verfahren in Kunst, Wissenschaft, Design und Technologie und ist hervorragend in seiner Liebe zum Detail. Chillwild Spring Kräuter-Set-Verpackung befriedigt Bedürfnisse auf großartige Weise, berührt Wünsche, bezaubert Gefühle und spricht die Neugier an.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Chillwild reimagines herbal wellness by integrating traditional Chinese medicinal principles with modern lifestyles. Rooted in the philosophy of food as medicine, it offers a convenient yet culturally rich experience. The minimalist packaging features dynamic light and shadow patterns that evoke a sense of nature and calm. All materials are plastic free and FSC certified. A bamboo-joint ceramic cup, symbolizing seasonal renewal, adds a poetic touch to everyday wellness rituals.
Dimensions & Packaging: Outer packaging dimensions: Width 332 mm x Depth 100 mm x Height 80 mm. The box contains 16 individually sealed herbal sachets and one handcrafted ceramic cup. Each sachet is single serve, vacuum sealed, and placed in an inner paper drawer tray for protection and organized presentation. All materials are biodegradable and plastic free.
Tags: Sustainable Packaging, Bamboo Joint Cup, Ceramic Material, Dynamic Light and Shadow, 3D Green Foil Process, Gradient Green Glaze, Herbal Wellness, Spring Awakening, Plastic Free, Eastern Aesthetics
Production Technology: The packaging uses recyclable paper, biodegradable materials, and plant based corn fiber tea bags to ensure a plastic free solution. A 3D foil stamped logo forms a subtle embossed texture that interacts with light. The bamboo joint cup is produced with traditional ceramic methods and modern glaze techniques, using a gradient green glaze that diffuses upward to resemble the natural growth of spring bamboo.
Design Challenge: The challenge was to merge aesthetics with the brand wellness philosophy, making the packaging both visually appealing and meaningful. A minimalist approach integrates natural elements such as tree shadows and bamboo motifs to create an open and balanced feel. A soft color palette and light interactions enhance the design, capturing Eastern aesthetics and the essence of renewal.
Research: The research began with interviews and surveys targeting young urban professionals, revealing common issues such as fatigue, insomnia, and anxiety. These insights informed the formulation of herbal blends using principles from traditional Chinese medicine, guided by the philosophy of food as medicine. The design integrates elements like bamboo, garden shadow play, and seasonal symbolism to reflect cultural roots while addressing modern wellness needs.
Inspiration: Inspired by the renewal of spring, the resilience of bamboo, and the balance found in traditional tea culture, this design translates natural elements into a contemporary visual language. Light and shadow effects mimic the shifting qualities of spring sunlight, while the gradient green glaze reflects the energy of growing bamboo. The minimalist aesthetic and the brand signature greater than symbol express growth, harmony, and mindful living.
Project Duration: Design of the project began in October 2024 and be completed in December 2024.
Operation Flow: The outer box opens like a gift, revealing individually sealed herbal packs arranged in orderly rows, inviting a sense of calm and ritual. As light hits the textured surface, shifting shadows mimic leaves in motion, creating a dynamic visual experience. The greater than symbol on the box guides the eye forward, subtly suggesting progress and wellbeing. Each element encourages users to slow down, reconnect with nature, and embrace wellness with intention.
Patents: Copyright belong to Nichousha Shanghai Health Technology Co., Ltd., ChillWild Lichun Limited Edition, 2024.
Team Members: Branding: Zilian Li
Creative: Yuzhou Wu
Materials: Xiaoyu Lu
Ceramics: Qin Zi
Image Credits: Copyright belong to Ambiwishes Technology