Shanghai New Bund Mansion Erlebniszentrum by Jian Zhang

Shanghai New Bund Mansion Erlebniszentrum by Jian Zhang is a highly esteemed winner of the very prestigious 2025 A' Design Award in Gold in Innenraumdesign Competition Category.

GoldInnenraum· 2025

Shanghai New Bund Mansion Erlebniszentrum

by Jian Zhang

Client: Dejoy International Architects

A' Design Award in Gold Winner in Innenraum Category

73,943
Verified Award Winner
Verify Award Status for #164822

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Shanghai New Bund Mansion Erlebniszentrum

Die Shanghai New Bund Mansion ist ein Erlebniszentrum in einem Wohngebiet geringer Dichte am Ufer des Huangpu. Der Innenraum umfasst 1200 Quadratmeter und gliedert sich in zwei Zonen. Auf der Südseite befinden sich Empfangs- und Ausstellungsbereiche, inspiriert vom stillen Luxus eines Hotels im Shanghai-Stil. Die Nordseite folgt dem Konzept eines Außengartens und umschließt vier Musterwohnungen. Ein grüner Samtvorhang, eine bogenförmige Steinwand, ein schwarzer Empfangstresen und eine verspiegelte Decke prägen den Besucherweg. Der Entwurf verwandelt ein beengtes Bürogebäude in einen offenen und einladenden Raum.

The Recognition

About the A' Design Award in Gold

Shanghai New Bund Mansion Erlebniszentrum ist Gewinner des A' Design Award in Gold, einer überaus prestigeträchtigen Anerkennung für erstklassige, wunderbare und herausragende Designs. Gold-Gewinner sind äußerst innovative, visionäre und glamourös blendende Schöpfungen, die das Genie, die Weisheit und die Meisterschaft ihrer Designer widerspiegeln. Von Shanghai New Bund Mansion Erlebniszentrum wird erwartet, dass es eine hochgepriesene, trendsetzende und monumentale Erfindung ist, die beispiellosen Mehrwert liefert. Dieses mit dem A' Design Award in Gold prämierte Design ist ein spektakuläres, respektiertes Projekt, das den Grenzen von Kunst, Wissenschaft, Design und Technologie in hohem Maße zugutekommt und sie voranbringt. Shanghai New Bund Mansion Erlebniszentrum erzeugt intensive Gefühle des Verlangens, weckt Leidenschaft, ermutigt zur Kreativität und fasziniert uns.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The interior design focused on crafting the Shanghai-style art experience center with an overarching design strategy, facilitating future projects developments with heritage, depth, and "inherent sophistication," ensuring this project distinguishes itself amidst other luxury residences in the region, offering unique, memorable qualities.
Dimensions & Packaging: With an area of 1200 square meters, the layout is divided into two primary zones: the south side is dedicated to reception and display areas, designed to evoke the quiet luxury of a Shanghai-style hotel, while the north side features an outdoor garden concept. This area encloses four model rooms, immersing visitors in a vibrant courtyard setting.
Tags: New Bund Mansion, Experience center, Dejoy International Architects, Shanghai, Interior Design,
Production Technology: The tour begins in the elevator hall, enveloped by a luxurious green velvet curtain. Upon entering the south side, visitors are greeted by a sophisticated welcome area featuring an elegant arc-shaped stone wall, a sleek black reception desk, and twinkling starry lights. The ground is inlaid with guiding signs that direct the flow of guests, while a mirrored ceiling enhances the space, creating an illusion of height in the dimly lit environment.
Design Challenge: One of the challenges was adapting the functional space of the experience center to an office building environment. Office buildings are often enclosed spaces with core-centered layouts, limited floor heights, and restricted floor area and depth, which contrasts with the open and inviting atmosphere required for the experience center. Through various interior design strategies, the designer resolved this conflict.
Research: The elevator hall serves as a transitional link, balancing the flow of movement and anchoring the space with visual focal points at both ends of the corridor. The ceiling design, in particular, showcases innovative solutions to spatial limitations, making this project a prime example of adaptive design within a constrained environment.
Inspiration: Guided by the theme of time, the designer incorporated classic elements reminiscent of Old Shanghai, reinterpreting them with a modern sense of fashion and architectural refinement. This approach allows the space to serve as a "translation of local culture," blending traditional Shanghai charm with contemporary design.
Project Duration: Located in a new luxury residential area along the Huangpu River, the development stands as one of Shanghai's few exclusive low-density neighborhoods. It harmoniously blends ecology, parks, waterfront living, and commerce, embodying the quintessential Shanghai style.
Operation Flow: Moving through the space is like walking through a cinematic experience, engaging with friendly scaled architectural and spatial elements, and revealing a future lifestyle rooted in Shanghai’s heritage.
Team Members: Chief designer: Zhang Jian
Image Credits: TOPIA