Honki Factory Visuelle Identität by Daichi Takizawa

Honki Factory Visuelle Identität by Daichi Takizawa is a highly esteemed winner of the very prestigious 2025 A' Design Award in Silber in Grafikdesign Competition Category.

SilberGrafik· 2025

Honki Factory Visuelle Identität

by Daichi Takizawa

Client: Honki Factory Co.,Ltd

A' Design Award in Silber Winner in Grafik Category

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Verified Award Winner
Verify Award Status for #170847

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Colors

The Design

About Honki Factory Visuelle Identität

Das Konzept lautet: Den Weg öffnen – Der Honki-Weg. Es definiert Honki als Ernsthaftigkeit, als ein klares Ziel zu haben und konkrete Schritte in dessen Richtung zu unternehmen. Wer den strukturierten Ansatz zur Geschäftsentwicklung beherrscht, kann damit neue Wege schaffen. Der Wunsch, viele Honki-Persönlichkeiten zu fördern, wird durch den H-förmigen Rahmen dargestellt, der Struktur symbolisiert, sowie durch den Logotyp, der von einer Fabrik inspiriert ist und Produktion repräsentiert. Das variable Design des Symbols und der Schrift spiegelt die Anpassungsfähigkeit über alle Branchen und Bereiche hinweg wider.

The Recognition

About the A' Design Award in Silber

Honki Factory Visuelle Identität ist Gewinner des A' Design Award in Silber, einer enorm prestigeträchtigen Anerkennung für erstklassige, großartige und beeindruckende Spitzendesigns. Silber-Gewinner sind ungemein brillante und äußerst kreative Werke, die die herausragende Expertise, das Talent und den Scharfsinn ihrer Designer veranschaulichen. Von Honki Factory Visuelle Identität wird erwartet, dass es ein wunderbares Vorzeigewerk ist, das bemerkenswert professionell und zutiefst innovativ ist. Dieses mit dem A' Design Award in Silber prämierte Design ist eine höchst bemerkenswerte, bewunderte Erfindung, die den Grenzen von Kunst, Wissenschaft, Design und Technologie zugutekommt und sie voranbringt. Honki Factory Visuelle Identität ist eine vielbeneidete Schöpfung, die Wünsche weckt, positive Gefühle vermittelt und Staunen und Verwunderung entfacht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logo reflects the concept of a "Establishing entrepreneurship training centers" where various people, both corporate and individual, can learn about entrepreneurship and increase the number of people willing to take on challenges. The logo was inspired by the "frame" representing the shape of new businesses and the "factory" symbolizing production. The adaptable "H" shaped symbol mark and the variable design of the logotype express that the company can support any type of business.
Dimensions & Packaging: The visual design was created using Adobe Illustrator, and the corporate font was made with the font creation software Glyphs.
Tags: VI, Visual Identity, Logo, Symbol, Corporate font, Poster, Website, Stationery, Variable
Production Technology: "Honki" means "Seriousness," and its passion and spirit of challenge are represented by the bold color red. Both the symbol mark and logotype have a variable design, showing that Honki Factory's services can adapt to any business size or industry. The symbol mark features an open door shape within the frame, symbolizing new opportunities for all companies.
Design Challenge: The biggest challenge was how to implement the newly created visual identity. The company's members are not designers, and the application they use most is PowerPoint. To make the VI easy to use, we created PowerPoint templates where users only need to replace text. We also predefined the corporate fonts and colors. Background images for video conferencing and business cards were designed to allow simple text updates, ensuring that anyone can effectively represent Honki Factory Co.,Ltd's corporate identity, regardless of their role.
Research: I focused on enhancing the quality of the details. The logo was carefully examined for aspect ratio, the thickness of vertical and horizontal strokes, and optical balance. For the corporate font, in addition to optical adjustments, each character's width and side spacing were precisely calculated. Over 500 test patterns were evaluated during this process. As a result, I won the Silver Award at the Graphis Design Awards 2025 (USA) and were featured in the Japan Typography Yearbook 2025, enhancing Honki Factory Co.,Ltd's brand value.
Inspiration: Honki Factory needed to update its visual identity to achieve its vision of "Establishing entrepreneurship training centers." The specific goals were to gain credibility from large corporations and to enhance the company's branding for recruitment. Therefore, a visual identity that represents the company's vision was essential.
Project Duration: This project started in June 2022 and was completed in March 2024.
Operation Flow: After changing the visual identity, despite having only about 10 employees, the company secured service agreements with over 30 major Japanese corporations within a year. This proves that the visual identity is effective and gives large companies a sense of trust and credibility.
Image Credits: Image #1, Art director Daichi Takizawa, Corporate Logo , 2024
Image #2, Art director Daichi Takizawa, Corporate Font, 2024
Image #3, Art director Daichi Takizawa, Website, 2024
Image #4, Art director Daichi Takizawa, Name card, 2024
Image #5, Art director Daichi Takizawa, Poster, 2024