Xi Feng Jiu Tian Qi Baijiu-Verpackung by Wen Liu

Xi Feng Jiu Tian Qi Baijiu-Verpackung by Wen Liu is a highly esteemed winner of the very prestigious 2026 A' Design Award in Bronze in Verpackungsdesign Competition Category.

BronzeVerpackung· 2026

Xi Feng Jiu Tian Qi Baijiu-Verpackung

by Wen Liu

Client: Shenzhen Oracle Creative Design Co., Ltd

A' Design Award in Bronze Winner in Verpackung Category

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Colors

The Design

About Xi Feng Jiu Tian Qi Baijiu-Verpackung

Xi Feng Jiu Tian Qi ist ein Verpackungsdesign für einen chinesischen Premium-Baijiu. Die Flasche besteht aus lokalem Kristallglas, ist galvanisch vergoldet und mit lasergravierten Mustern veredelt. Der Verschluss ist aus einer Aluminiumlegierung gefertigt und mit diamantförmig geschliffenen Kristallen besetzt. Seine Form ist der Phönixkrone nachempfunden, die Bräute im alten China trugen. Die Geschenkbox aus Acryl besitzt eine markante Gestalt: Der Deckel hebt sich wie ein Vorhang und gibt die Flasche allmählich frei. Diese Bewegung erinnert an das Lüften des roten Schleiers bei traditionellen chinesischen Hochzeiten.

The Recognition

About the A' Design Award in Bronze

Xi Feng Jiu Tian Qi Baijiu-Verpackung ist Gewinner des A' Design Award in Bronze, einer hochprestigeträchtigen Anerkennung für herausragende Designs, die sich durch Kreativität, Einfallsreichtum und Scharfsinn auszeichnen. Bronze-Gewinner sind reichlich geschickte und auffallend kreative Artefakte, die die große Erfahrung, Fantasie und Findigkeit ihrer Designer belegen. Von Xi Feng Jiu Tian Qi Baijiu-Verpackung wird erwartet, dass es ein hochgeschätztes, bewundertes und geliebtes Objekt ist, das bemerkenswert professionell und innovativ ist. Dieses mit dem A' Design Award in Bronze prämierte Design verkörpert bewährte Verfahren in Kunst, Wissenschaft, Design und Technologie und ist hervorragend in seiner Liebe zum Detail. Xi Feng Jiu Tian Qi Baijiu-Verpackung befriedigt Bedürfnisse auf großartige Weise, berührt Wünsche, bezaubert Gefühle und spricht die Neugier an.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design essence of this premium Chinese baijiu is concentrated in its cap, which draws inspiration from the phoenix crown worn by brides in ancient China. Through metal casting and diamond inlay techniques, it integrates the luxurious symbolism of Eastern wedding traditions with modern luxury craftsmanship, showcasing distinguished elegance and unique aesthetics within a compact form.
Dimensions & Packaging: 175mm*120mm*285mm
Tags: Premium Baijiu, Cultural Tracing, Cultural Export, Integration of Commerce and Art
Production Technology: The liquor bottle is made from the finest local crystal. The bottle body is electroplated with gold and adorned with laser-engraved patterns, while the cap is made of aluminum alloy featuring inlaid crystal diamond cuts. The gift box showcases a uniquely shaped design made of acrylic.
Design Challenge: The most significant challenge of the project lay in the production of the bottle cap. Its intricate detailing presented substantial difficulties, requiring a delicate balance between quality standards and production costs. Considerable effort was dedicated to resolving this issue, ultimately leading to a breakthrough.
Research: Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
Inspiration: Inspired by the phoenix motif from traditional Chinese wedding attire, this design reimagines a profound cultural symbol. The phoenix embodies renewal and sacredness in Chinese culture, conveying wishes for prosperity. Through contemporary interpretation and craftsmanship, it bridges tradition and modernity, creating a distinct visual language that honors Eastern heritage while appealing to present-day aesthetics—striking a balance between cultural continuity and innovative expression.
Project Duration: September 2023, Shenzhen, China
Operation Flow: The liquor box is designed with ritual at its core, creating a distinctive unboxing experience: the lid ascends like a rising curtain, gradually revealing the treasure within. This motion draws inspiration from the solemn moment of "lifting the red veil" in traditional Chinese wedding customs, transforming this gesture of anticipation and sanctity into a ceremonial unveiling of the product. Through this culturally rich interactive design, it enhances user engagement while deepening the product's narrative resonance and emotional connection.
Team Members: Creative Direction: Wen Liu
Design Execution: Maoxiang Pan, Xiangdong Yuan