Dream Of The Blue Spirituosenflaschen-Verpackung by Wen Liu

Dream Of The Blue Spirituosenflaschen-Verpackung by Wen Liu is a highly esteemed winner of the very prestigious 2026 A' Design Award in Bronze in Verpackungsdesign Competition Category.

BronzeVerpackung· 2026

Dream Of The Blue Spirituosenflaschen-Verpackung

by Wen Liu

Client: Shenzhen Oracle Creative Design Co.,Ltd.

A' Design Award in Bronze Winner in Verpackung Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Dream Of The Blue Spirituosenflaschen-Verpackung

Dream Of The Blue ist eine Flaschenverpackung für einen chinesischen Premium-Baijiu. Die Flasche behält die klassische Markensilhouette bei und ergänzt sie um ein Rüstungsmotiv aus dem Film „Investiture of the Gods“, dessen Oberfläche mit fein ziselierten antiken Ornamenten überzogen ist. Die gesamte Flasche einschließlich des Rüstungsreliefs wird im Einteil-Formverfahren aus einem einzigen Stück Glas gefertigt, wodurch die Produktionskosten niedrig gehalten werden. Das Emblem auf der Vorderseite besteht aus recyceltem Aluminium. Die Verpackung misst 105 mal 105 mal 308 Millimeter.

The Recognition

About the A' Design Award in Bronze

Dream Of The Blue Spirituosenflaschen-Verpackung ist Gewinner des A' Design Award in Bronze, einer hochprestigeträchtigen Anerkennung für herausragende Designs, die sich durch Kreativität, Einfallsreichtum und Scharfsinn auszeichnen. Bronze-Gewinner sind reichlich geschickte und auffallend kreative Artefakte, die die große Erfahrung, Fantasie und Findigkeit ihrer Designer belegen. Von Dream Of The Blue Spirituosenflaschen-Verpackung wird erwartet, dass es ein hochgeschätztes, bewundertes und geliebtes Objekt ist, das bemerkenswert professionell und innovativ ist. Dieses mit dem A' Design Award in Bronze prämierte Design verkörpert bewährte Verfahren in Kunst, Wissenschaft, Design und Technologie und ist hervorragend in seiner Liebe zum Detail. Dream Of The Blue Spirituosenflaschen-Verpackung befriedigt Bedürfnisse auf großartige Weise, berührt Wünsche, bezaubert Gefühle und spricht die Neugier an.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Dream Of The Blue x Investiture of the Gods: Aspiration Meets Myth. Yanghe's premium brand partners with the blockbuster film, fusing its culture of dream-seeking with the spiritual power of an iconic legend. This collaboration crafts an epic narrative where fine liquor interprets cinema, creating a cultural feast in honor of dreams and timeless tales.
Dimensions & Packaging: 105mm×105mm×308mm
Tags: Baijiu, Yanghe, Dream Of The Blue, Investiture of the Gods, Co-branding, Crossover
Production Technology: The entire bottle, including the armor motif, is crafted as a single piece of glass through a one-piece molding process. This monolithic structure significantly enhances production cost-efficiency. The front emblem is made from recycled aluminum, underscoring our tangible commitment to environmental responsibility.
Design Challenge: The pivotal challenge in this design lay in balancing aesthetic ambition with cost constraints. While metal was the ideal material to realize the armor, its use would have significantly increased material and labor costs, extended production timelines, and contradicted our sustainability goals. In response, the team underwent multiple rounds of design refinement and in-depth research into glass manufacturing techniques. The innovative solution was to integrate the armor as an embossed relief directly onto the glass bottle itself. This approach not only achieved substantial cost savings but also delivered a visually striking result.
Research: The growing influence of Chinese mythological IPs is clearly demonstrated by the commercial success of related films ("Ne Zha," "Investiture of the Gods") and games ("Black Myth: Wukong"). Yanghe Dream Of The Blue collaboration with "Investiture of the Gods" is a strategic embrace of this trend.
This partnership not only expands Dream Of The Blue's product line and cultural appeal but also significantly elevates its brand recognition. It further achieves a deep integration of baijiu culture with cinematic art, injecting new energy into the global promotion of Chinese culture. Ultimately, these concerted efforts will enhance the brand's long-term value.
Inspiration: More than a central prop in "Investiture of the Gods," the armor embodies the belief in safeguarding the nation. Dream Of The Blue fuses this motif into its classic bottle shape, forging a tangible bastion for dreams and an unwavering commitment to excellence. Adorned with intricately carved, ancient patterns, the design is elevated by a layer of profound Eastern artistry.
Project Duration: Project Launch Date: October 25, 2024
Location: Shenzhen Oracle Creative Design Co., Ltd.
Operation Flow: This collaborative product is more than a cross-industry dialogue between baijiu and cinema; it is a dedicated effort to propel a profound integration of Chinese baijiu culture and the cinematic arts. This initiative stands as a significant step towards presenting Eastern culture with renewed vitality on the global stage.
Team Members: Creative Direction: Wen Liu
Design Execution: Shaokun Xiao