Connect To Turkiye Aegean Part Kulturelle Veranstaltung by Turkish Airlines

Connect To Turkiye Aegean Part Kulturelle Veranstaltung by Turkish Airlines is a highly esteemed winner of the very prestigious 2026 A' Design Award in Eisen in Eventdesign Competition Category.

EisenEvent· 2026

Connect To Turkiye Aegean Part Kulturelle Veranstaltung

by Turkish Airlines

Client: Turkish Airlines

A' Design Award in Eisen Winner in Event Category

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Verified Award Winner
Verify Award Status for #175016

View at A' Design Award Press Release Award Badge

Colors

The Design

About Connect To Turkiye Aegean Part Kulturelle Veranstaltung

Connect To Turkiye Aegean Part ist ein städteübergreifendes Kulturereignis, das als bewegte Erzählung und nicht als festes Event an einem einzigen Veranstaltungsort konzipiert wurde. Die Gäste werden durch mehrere Städte geführt, wobei jede Stadt ihr eigenes Thema und ihr eigenes sinnliches Erlebnis bietet. Die Interaktion erfolgt über Raum, Geschichte und Inszenierung statt über Bildschirme. An der archäologischen Stätte von Ephesos wurden sämtliche Installationen auf erhöhten modularen Plattformen errichtet, sodass weder Klebstoffe noch Verankerungen oder schweres Gerät den antiken Boden berührten. Der Schutz des kulturellen Erbes und die lokale Authentizität stehen dabei über Spektakel und Größe.

The Recognition

About the A' Design Award in Eisen

Connect To Turkiye Aegean Part Kulturelle Veranstaltung ist Gewinner des A' Design Award in Eisen, einer prestigeträchtigen Anerkennung für gute Designs, die die beruflichen und industriellen Anforderungen erfüllen, die an gut gestaltete Schöpfungen gestellt werden. Eisen-Gewinner zeigen großes Können, hohe Spezialisierung, fachkundiges Verständnis und die kreative Kapazität ihrer Schöpfer. Von Connect To Turkiye Aegean Part Kulturelle Veranstaltung wird erwartet, dass es eine hochgeschätzte, bewunderte und geliebte Schöpfung ist, die praktisch und innovativ ist. Dieses mit dem A' Design Award in Eisen prämierte Design integriert bewährte Branchenverfahren und weist kompetente technische Merkmale in Verbindung mit Know-how und Talent auf. Connect To Turkiye Aegean Part Kulturelle Veranstaltung wird für seine Gründlichkeit geschätzt und ist darauf ausgelegt, Verbesserungen der Lebensqualität zu liefern, die dazu beitragen, die Welt zu einem besseren Ort zu machen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project is a multi-city cultural experience designed as a moving narrative rather than a fixed event. What makes it unique is its seamless integration into historical landscapes, use of non-invasive design, and guest flow tailored for emotional impact. It prioritizes heritage preservation, local authenticity, and meaningful interaction over spectacle or scale.
Tags: Turkish Airlines, Cultural event, destination, marketing, experiential design, sustainability, heritage, UNESCO sites, Ephesus, Gala
Production Technology: To ensure the protection of the archaeological heritage of Ephesus, the entire event infrastructure was designed with non-invasive methodologies. All installations—including the stage, exhibition units, and audience areas—were constructed on elevated modular platforms, preventing any direct contact with the ancient ground. The stage design was intentionally compact, respecting the spatial proportions and sightlines of the Agora.

Power distribution was planned with minimal intervention; temporary cabling systems and lightweight, low-impact lighting were used. Materials were selected for their reversibility and minimal environmental footprint—no adhesives, anchors, or heavy equipment touched the original structure.

Logistics, including transportation and setup, followed strict preservation protocols. Each element of the build was prefabricated and assembled onsite with manual labor, avoiding machinery that could compromise the site. The design approach prioritized cultural sensitivity, heritage compliance, and operational safety at every stage.
Design Challenge: The main challenge was designing a large-scale event within protected heritage sites without altering or damaging any historical elements. Navigating local regulations, gaining permits, and aligning with archaeological preservation laws required intense coordination. Balancing cultural authenticity, guest comfort, and logistical feasibility—across five cities—demanded precision, sensitivity, and adaptive creative planning.
Research: Qualitative design research was conducted to explore how experiential travel shapes perception of place and brand. Objectives included measuring emotional engagement in heritage environments. Methods included cultural analysis, field visits, and interviews. Participants were 200+ international guests. Results showed higher recall and emotional affinity. Insights informed the user-centric, mobile event structure, influencing brand perception and sustainable tourism models.
Inspiration: This project was inspired by a desire to showcase Türkiye not through spectacle, but through substance—its landscapes, heritage, and human warmth. Instead of relying on a single venue, we envisioned a multi-location narrative, rooted in authenticity and respect. The concept was informed by cultural research, sustainable practices, and a belief that experiential design can connect people more meaningfully than traditional formats.
Project Duration: The project started in January 2025 with concept development and planning in Istanbul. On-site preparations began in April 2025 across the selected cities. The event was held from May 26 to May 30, 2025, covering Istanbul, Afyonkarahisar, Denizli, İzmir, and Ephesus. It concluded with a gala evening at the Agora of Ephesus on May 29, 2025.
Operation Flow: The project unfolds as a guided cultural journey across multiple cities. Guests move through carefully planned stages—each city offering a unique theme and sensory experience. Interaction happens through space, story, and setting rather than screens. Seamless logistics, local immersion, and meaningful pacing ensure comfort and emotional connection, resulting in stronger memory retention and deeper brand engagement.
Image Credits: All visual and media credits: Turkish Airlines