Metoa Ginza Primärfunktion: Showroom von Shigeru Kubota

Das Design Metoa Ginza Primärfunktion: Showroom von Shigeru Kubota ist ein hoch angesehener Gewinner des sehr prestigeträchtigen 2026 A' Design Award in Silber in der Wettbewerbskategorie Innenraumdesign.

SilberInnenraum· 2026

Metoa Ginza Primärfunktion: Showroom

von Shigeru Kubota

Auftraggeber: Metoa Ginza

Gewinner des A' Design Award in Silber in der Kategorie Innenraum

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Das Design

Über Metoa Ginza Primärfunktion: Showroom

Buchtext: Dieser Raum steht unter dem Motto der Begegnung zwischen Spitzentechnologie und Menschen. Durch die geschäftlichen Exponate trifft Technologie auf Kunst, und Menschen verbinden sich mit den Ausstellungsstücken. Im Café treten Besucher in Interaktion, und eine Gemeinschaft entsteht. Indem sich diese überlappenden Begegnungen miteinander verweben, schaffen sie bleibende Erinnerungen und hinterlassen einen warmen und positiven Eindruck der Einrichtung. Die zweischichtigen Wabenplatten, die den Aufzug umschließen, bilden ein blütenartiges Muster, wenn eine Schicht um 90 Grad gedreht wird, und vermitteln die Botschaft, dass Technologie Menschen verbindet, um eine glücklichere Welt zu erschaffen.

Die Auszeichnung

Über den A' Design Award in Silber

Metoa Ginza Primärfunktion: Showroom ist Gewinner des A' Design Award in Silber, einer enorm prestigeträchtigen Anerkennung für erstklassige, großartige und beeindruckende Spitzendesigns. Silber-Gewinner sind ungemein brillante und äußerst kreative Werke, die die herausragende Expertise, das Talent und den Scharfsinn ihrer Designer veranschaulichen. Von Metoa Ginza Primärfunktion: Showroom wird erwartet, dass es ein wunderbares Vorzeigewerk ist, das bemerkenswert professionell und zutiefst innovativ ist. Dieses mit dem A' Design Award in Silber prämierte Design ist eine höchst bemerkenswerte, bewunderte Erfindung, die den Grenzen von Kunst, Wissenschaft, Design und Technologie zugutekommt und sie voranbringt. Metoa Ginza Primärfunktion: Showroom ist eine vielbeneidete Schöpfung, die Wünsche weckt, positive Gefühle vermittelt und Staunen und Verwunderung entfacht.

Hinter dem Design

Pressemappe

Danksagungen, Teammitglieder und technische Details, bereitgestellt vom Designer.

Einzigartige Eigenschaften: Metoa Ginza is Mitsubishi Electric's showroom, designed to showcase its 12 businesses. In order to introduce various technologies from home appliances to space, medical, and infrastructure, in a limited space, we proposed a layout with a community cafe on the first floor and exhibition spaces on the second and third floors, where events are held four times a year to showcase the 12 businesses. The exhibition was designed to be like a gallery, with the concept of Cutting-edge Technology and art.
Abmessungen & Verpackung: The showroom covers a total area of approximately 900 square meters across three floors. The first floor is primarily dedicated to a cafe area, while the second and third floors are allocated for exhibition spaces.
Schlagwörter: Mitsubishi Electric, Event space, 100th anniversary, Corporate exhibition, Communication space, Corporate museum, Corporate brand promotion
Produktionstechnologie: In addition to design, we were heavily involved in overall branding from a comprehensive production perspective and worked to raise awareness by unifying the design of the naming, logo design, key visuals, main videos, uniforms, goods, and other elements. We also requested the cafe on the first floor to develop a menu in accordance with Mitsubishi Electric's event and conducted unified event promotions on all floors.
Designherausforderung: The huge honeycomb panels surrounding the elevator are double-layered, and when the honeycomb panels on the back side are rotated 90 degrees and stacked, a flower pattern is created, symbolizing the overlap of technology brings happiness to people. The structure piercing through three floors was difficult to realize, but it was completed by dividing the hexagons into parts and connecting them together. The translucent white color shines in the light, brightly expressing people's happiness.
Forschung: Mitsubishi Electric is involved in various businesses, including home appliances, elevators, space, robotics, medical equipment, and infrastructure. To appeal these businesses, the company went beyond simply displaying its products and incorporated the perspectives of artists to express its technologies as works of art, creating new experiences and positive impressions. Achieving this required understanding and decision-making on the part of the company through research and persuasion.
Inspiration: A place, theme of meeting people, based on the concept of Touch of Advancement. Each business's exhibition brings technology and art to meet people and the cafe brings people to create a community. These are connected and the design conveys the message: technology brings happiness to people. The two-layer honeycomb panels surrounding the elevator create a flower-like pattern when one side is rotated 90 degrees. It messages that technology will come together to create a happier world.
Projektdauer: This project began in Tokyo in October 2014 and was completed and opened on March 31, 2016. It closed on August 4, 2025.
Betriebsablauf: Metoa GINZA is Mitsubishi Electric's showroom with a cafe on the 1st floor and exhibition spaces on the 2nd and 3rd floors, where exhibitions have been changed 4 times a year. Rather than simply displaying products, the showroom collaborates with artists to create an experience that can be enjoyed as art. Over the past 10 years, 6 million people have visited here, which has established itself as a place for new discoveries. After closing, the showroom will tour the country as the event, Metoa.
Teammitglieder: General production Interior design: Shigeru Kubota
General production, VI design, Art direction: Arata Maruyama
General production, Event design: Masato Tanaka
Overall supervision: iPLANET Incorporated
Interior construction: MURAYAMA INC.
Design: WORKTECHT&Co.
Moving logo Opening video production: Norimichi Hirakawa
Interactive Video Production: amana inc.
Opening video production: WOW Inc.
Video system design: Kyoeisha Co., Ltd.
Furniture design and production: HAY hutte design
In-house background music and ELV surround sound: Yosi Horikawa
Technical support and equipment provided: Mitsubishi Electric Corporation
PR: TANK Inc.
Printed matter copywriting: Keita Fukasawa