Greentown Begonia Innenarchitektur eines Ausstellungszentrums by Serendipper is a highly esteemed winner of the very prestigious 2026 A' Design Award in Bronze in Innenraumdesign Competition Category.
BronzeInnenraum· 2026
Greentown Begonia Innenarchitektur eines Ausstellungszentrums
by Serendipper
Client: Serendipper
A' Design Award in Bronze Winner in Innenraum Category
Verified Award Winner
Verify Award Status for #177707The Design
About Greentown Begonia Innenarchitektur eines Ausstellungszentrums
Greentown Begonia ist ein Innenarchitekturprojekt für ein Ausstellungszentrum in Zhengzhou, China. Das Projekt umfasst rund 2.500 Quadratmeter. Das Leitthema ist die Blüte der Begonie, inspiriert von einer historischen Persönlichkeit des Stadtviertels Guanhutun. Nussbaumfurnier gibt den warmen Grundton vor, während lasiertes Glas, Naturstein und kupferfarben beschichteter Edelstahl zusätzliche Texturen einbringen. Ein Bodenbelag aus schwarzem und weißem Marmor unterstreicht die nostalgische Atmosphäre. Begonienrot, Pfauengrün und Gold bilden eine vielschichtige Farbpalette. Zu den Funktionsbereichen zählen Kunstausstellungsflächen, Besprechungsräume und Aussichtsbereiche.
The Recognition
About the A' Design Award in Bronze
Greentown Begonia Innenarchitektur eines Ausstellungszentrums ist Gewinner des A' Design Award in Bronze, einer hochprestigeträchtigen Anerkennung für herausragende Designs, die sich durch Kreativität, Einfallsreichtum und Scharfsinn auszeichnen. Bronze-Gewinner sind reichlich geschickte und auffallend kreative Artefakte, die die große Erfahrung, Fantasie und Findigkeit ihrer Designer belegen. Von Greentown Begonia Innenarchitektur eines Ausstellungszentrums wird erwartet, dass es ein hochgeschätztes, bewundertes und geliebtes Objekt ist, das bemerkenswert professionell und innovativ ist. Dieses mit dem A' Design Award in Bronze prämierte Design verkörpert bewährte Verfahren in Kunst, Wissenschaft, Design und Technologie und ist hervorragend in seiner Liebe zum Detail. Greentown Begonia Innenarchitektur eines Ausstellungszentrums befriedigt Bedürfnisse auf großartige Weise, berührt Wünsche, bezaubert Gefühle und spricht die Neugier an.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Soft furnishings extend the story throughout the space. The theme of the bloom of begonia is further enriched and integrated, permeating the atmosphere with warmth and inclusivity, while the carefully selected materials create a luxurious visual experience.
- Dimensions & Packaging
- The project covers an area of approximately 2,500 square meters.
- Tags
- Crabapple Blossom, Luxury, Wood Veneer, Glazed Tile, Luxury Stone
- Production Technology
- The walnut veneer sets a warm tone, while materials such as glazed glass, luxury stone, and faux copper stainless steel emphasize the luxurious texture. Inside, the black and white marble flooring enhances the overall vintage atmosphere. The rich hues of begonia red, peacock green, and opulent gold harmonize within an inclusive ambiance, creating a multi layered, ceremonial feel that gives the space a refined and elegant character.
- Design Challenge
- During the early design phase, designers and technicians conducted multiple rounds of refinement and model adjustments, testing installation conditions based on site-specific circumstances. Notably, the monumental crabapple blossom installation ultimately achieved its desired effect through coordinated collaboration among all parties involved.
- Research
- Greentown Begonia Center blends modern design with classical elegance, reinterpreting the core principle of Shanghai style design: inclusive, innovative, and integrated.Drawing inspiration from a great historical figure from Guanhutun in Zhengzhou, the designer incorporated his favorite begonia flower into the design.
- Inspiration
- Drawing inspiration from the story of a revered figure from Zhengzhou Guantutun district, the designers incorporated his beloved crabapple blossoms into the design. By blending contemporary design with classical refinement, this project reinterprets the core essence of Shanghai design inclusivity and innovative fusion
- Project Duration
- This project is located in Zhengzhou, China, with design completion scheduled for March 2025.
- Operation Flow
- The purpose of interior soft furnishings design lies in unlocking greater spatial potential. Through the interplay of light and shadow reflections, the design crafts an enduringly elegant sensory experience. Within a serene yet understated ambiance, it meticulously balances the dimensions of functional zones, including cultural and creative art display areas, meeting spaces, and scenic viewing areas, endowing each space with a distinct sense of presence and privacy.
- Team Members
- Lei Dong, Liyuan Zhang, Qi Li
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