Schneider Electric Innovation Hub Tokyo Showroom by Ryota Unno

Schneider Electric Innovation Hub Tokyo Showroom by Ryota Unno is a highly esteemed winner of the very prestigious 2026 A' Design Award in Bronze in Innenraumdesign Competition Category.

BronzeInnenraum· 2026

Schneider Electric Innovation Hub Tokyo Showroom

by Ryota Unno

Client: Schneider Electric Japan

A' Design Award in Bronze Winner in Innenraum Category

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Verified Award Winner

Verify Award Status for #180869

View at A' Design Award Press Release Award Badge

Colors

The Design

About Schneider Electric Innovation Hub Tokyo Showroom

Der Schneider Electric Innovation Hub Tokyo ist ein Showroom, der für ein immersives Besuchererlebnis konzipiert wurde. Konzentrische Bodenmuster auf einer einzigen Achse lenken die Bewegung hin zu einem geschwungenen Display mit dem Namen Control Center, das aus mehreren Richtungen sichtbar bleibt. Die wellenförmige Röhrenbeleuchtung, mit dem visuellen Programmierwerkzeug Grasshopper geformt, bildet einen Kontrast zur schwarzen Rasterdecke und zum schachbrettartigen Bodenbelag. Weiße Wände bilden die zentrale Ausstellungsfläche. Fünfeckige modulare Sofas lassen sich für Sitzgelegenheiten oder Besprechungen anordnen oder entfernen, um die Zirkulation zu öffnen.

The Recognition

About the A' Design Award in Bronze

Schneider Electric Innovation Hub Tokyo Showroom ist Gewinner des A' Design Award in Bronze, einer hochprestigeträchtigen Anerkennung für herausragende Designs, die sich durch Kreativität, Einfallsreichtum und Scharfsinn auszeichnen. Bronze-Gewinner sind reichlich geschickte und auffallend kreative Artefakte, die die große Erfahrung, Fantasie und Findigkeit ihrer Designer belegen. Von Schneider Electric Innovation Hub Tokyo Showroom wird erwartet, dass es ein hochgeschätztes, bewundertes und geliebtes Objekt ist, das bemerkenswert professionell und innovativ ist. Dieses mit dem A' Design Award in Bronze prämierte Design verkörpert bewährte Verfahren in Kunst, Wissenschaft, Design und Technologie und ist hervorragend in seiner Liebe zum Detail. Schneider Electric Innovation Hub Tokyo Showroom befriedigt Bedürfnisse auf großartige Weise, berührt Wünsche, bezaubert Gefühle und spricht die Neugier an.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This Innovation Hub showroom features concentric floor patterns on a single axis, centered on the curved display "Control Center." Flow and gaze naturally converge toward the center. Visitors unconsciously follow these arcs into understanding. 360-degree tube lighting contrasts with this centripetal movement, symbolizing ideas chaining and expanding outward. Black grid ceilings and checkerboard flooring provide linear contrast, accentuating the organic lighting's floating quality.
Dimensions & Packaging: 20,600mm x 23,500mm x CH2800mm
Tags: Showroom, Interior Design, Spatial System, Information Architecture, Curved Display, Immersive Space, Lighting Design, Technology Exhibition, Innovation Hub
Production Technology: The undulating lighting forms were generated using the visual programming tool Grasshopper. Building constraints were parameterized to achieve organic quality. White walls serve as the primary exhibition surface, ensuring content visibility and a clean aesthetic. Wood-grain materials in the sustainability area express thematic affinity and warmth. Flooring with special resin coating reduces resource consumption during maintenance and minimizes wastewater from cleaning.
Design Challenge: The challenge was achieving dynamic, irregular three-dimensional curved lighting within constraints of display visibility and limited ceiling height. Using the visual programming tool Grasshopper, the form was determined from extensive simulations, establishing fixed positions and overall length. Additionally, careful consideration was given to acoustic concerns due to adjacency with meeting rooms, and to the overall atmosphere planning.
Research: This was Japan's first showroom aligned with global design standards across worldwide locations, with the client requesting an immersive space unlike other sites. This required detailed schedule coordination and cost management including hearings with various stakeholders, as well as designs that were new while following other locations. 3D rendering tools were used to present images to the client in real-time, with repeated discussions to ensure no misunderstandings.
Inspiration: As technology becomes increasingly abstract, communicating corporate values through "experience" is essential. Conventional showrooms relied on passive models-displaying products and explaining. This project aimed to create an experience where visitors actively feel, think, and understand, with "Immersive" as the starting point. By spatializing innovation-where ideas chain and expand-the design transforms showrooms from "exhibition spaces" into "spaces for cognitive transformation."
Project Duration: The project started in March 2025 in Tokyo and was completed in September 2025.
Operation Flow: Visitors are guided by concentric floor patterns, naturally walking deeper into the space. The curved "Control Center" is visible from multiple directions for unified information sharing. "The View" enables intuitive exploration through touch. Hybrid exhibitions deepen understanding with each step. Pentagonal modular sofas adapt to use-audience seating, meetings, or removed for circulation. An active environment where visitors experience technology while understanding the company's direction.
Team Members: Designer: Ryota Unno
Project Management: Haruna Kageyama
Project Management: Ayako Tsuchida
Project Management: Shogo Komine
Image Credits: SS Co., Ltd. Kenichi Ohno