SugarLady Ladies Brand Pop-up Store Innenarchitektur eines Pop-up-Stores by Prism Design is a highly esteemed winner of the very prestigious 2017 A' Design Award in Silber in Innenraumdesign Competition Category.

SilberInnenraum· 2017

SugarLady Ladies Brand Pop-up Store Innenarchitektur eines Pop-up-Stores

by Prism Design

Client: Prism Design

A' Design Award in Silber Winner in Innenraum Category

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Verified Award Winner
Verify Award Status for #50897

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About SugarLady Ladies Brand Pop-up Store Innenarchitektur eines Pop-up-Stores

SugarLady ist ein Pop-up-Store-Interieur, das für eine Damenmodemarke in Shanghai, China, entworfen wurde. Der Zuckerkristall dient als Leitmotiv und verbindet die Innengestaltung mit dem Namen der Marke. Jede Präsentationszelle besteht aus einem Stahlrahmen, der mit einer industriellen Nylonbahn bespannt ist. LED-Paneele im Format 600 mal 600 Millimeter beleuchten die Zellen von innen, sodass jedes Element sanft leuchtet. Die Zellen sind schlicht und leicht und lassen sich daher montieren, versetzen und zu vielfältigen Anordnungen neu kombinieren. Die Gesamtfläche beträgt 6 mal 10 Meter und umfasst eine Umkleidekabine.

The Recognition

About the A' Design Award in Silber

SugarLady Ladies Brand Pop-up Store Innenarchitektur eines Pop-up-Stores ist Gewinner des A' Design Award in Silber, einer enorm prestigeträchtigen Anerkennung für erstklassige, großartige und beeindruckende Spitzendesigns. Silber-Gewinner sind ungemein brillante und äußerst kreative Werke, die die herausragende Expertise, das Talent und den Scharfsinn ihrer Designer veranschaulichen. Von SugarLady Ladies Brand Pop-up Store Innenarchitektur eines Pop-up-Stores wird erwartet, dass es ein wunderbares Vorzeigewerk ist, das bemerkenswert professionell und zutiefst innovativ ist. Dieses mit dem A' Design Award in Silber prämierte Design ist eine höchst bemerkenswerte, bewunderte Erfindung, die den Grenzen von Kunst, Wissenschaft, Design und Technologie zugutekommt und sie voranbringt. SugarLady Ladies Brand Pop-up Store Innenarchitektur eines Pop-up-Stores ist eine vielbeneidete Schöpfung, die Wünsche weckt, positive Gefühle vermittelt und Staunen und Verwunderung entfacht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design is a pop up design. We used the simplest material and technology to built it. The most unique features of this design must be the inner connection between the design itself and the concept of the brand.
Dimensions & Packaging: The total area is 6000mm*10000mm. Fitting room:2000mm*2000mm*2400mm. Display cells: 650mm*850mm*2350mm, 650mm*850mm*2200mm, 750mm*1200mm*2200mm, 750mm*950mm*2000mm.
Tags: Sugar, Woman cloth
Production Technology: The illustration were coming from 600mm*600mm LED panel.
The cover coat was made by industrial nylon sheet, which could save more budgets as well as providing better illustration effects.
Design Challenge: As a pop store, we need to made our design simplified enough to be constructed and removed. At the same time, there's not enough light for the exhibition, so additional light design was required. So we made several cells, each was just made by steel bones and industrial nylon sheet surface, each to build and move. Also, we put light in it to make it glowing from inside.
Research: The most important part for this design is the understanding of the brand culture. We thought deeply of the meaning of Sugar Lady and then came up with the sugar crystal idea.
Inspiration: The name of the brand is Sugar Lady. We extracted Sugar as our key elements. By observing sugar crystal, we came up with the idea of using steel and canvas as a metaphor of charming women. Time gave them strength. However, inside their heart they were still as sweet and beauty as they always are.
Project Duration: The project was built on 15th August 2016, in ShangHai, China. The exhibition lasted for two weeks.
Operation Flow: The key point of this design is changeable, which means all the cells of those sugar crystal can be re-combined and moved all around, just depends on how the users would like to arrange them.
Team Members: Designer name:TOMOHIRO KATSUKI
Designer name:MASANORI KOBAYASHI
Image Credits: Photographer:MAKOTO ADACHI