Niannujiao Jiaoding Flagship Store Flagship-Store by Tomohiro Katsuki - Prism Design is a highly esteemed winner of the very prestigious 2019 A' Design Award in Eisen in Innenraumdesign Competition Category.
EisenInnenraum· 2019
Niannujiao Jiaoding Flagship Store Flagship-Store
by Tomohiro Katsuki - Prism Design
Client: Prism Design
A' Design Award in Eisen Winner in Innenraum Category
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- Verified Award Winner
- Verify Award Status for #82900
The Design
About Niannujiao Jiaoding Flagship Store Flagship-Store
Der Niannujiao Jiaoding Flagship Store ist ein Einzelhandels-Interieur in Peking, China, das auf 180 Quadratmetern zwei Damenmodemarken in einem einzigen Raum vereint. Das Gestaltungskonzept lautet „ausgewogene Neutralität“. Stil, Farbgebung, Wegeführung, Funktion und Produktsortiment sind so ausbalanciert, dass jede Marke ihren eigenen Charakter bewahrt. Niannujiao wirkt elegant und klar, während Jiaoding modern, schlicht und modisch auftritt. Zu den Materialien zählen graue Schieferfliesen, bronzefarben beschichteter Stahl, klares Spiegelglas, weiße und rosa Farbanstriche, Holzpaneele, Textilien sowie Kunstterrazzo.
The Recognition
About the A' Design Award in Eisen
Niannujiao Jiaoding Flagship Store Flagship-Store ist Gewinner des A' Design Award in Eisen, einer prestigeträchtigen Anerkennung für gute Designs, die die beruflichen und industriellen Anforderungen erfüllen, die an gut gestaltete Schöpfungen gestellt werden. Eisen-Gewinner zeigen großes Können, hohe Spezialisierung, fachkundiges Verständnis und die kreative Kapazität ihrer Schöpfer. Von Niannujiao Jiaoding Flagship Store Flagship-Store wird erwartet, dass es eine hochgeschätzte, bewunderte und geliebte Schöpfung ist, die praktisch und innovativ ist. Dieses mit dem A' Design Award in Eisen prämierte Design integriert bewährte Branchenverfahren und weist kompetente technische Merkmale in Verbindung mit Know-how und Talent auf. Niannujiao Jiaoding Flagship Store Flagship-Store wird für seine Gründlichkeit geschätzt und ist darauf ausgelegt, Verbesserungen der Lebensqualität zu liefern, die dazu beitragen, die Welt zu einem besseren Ort zu machen.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The “Niannujia/Jiaoding” brand is a female brand in which two brands are put together in a space.
The new concept is ‘balanced neutral’ - Dimensions & Packaging
- Address,1st Floor Room132, HuPu TianDi, No 85 Hui long guan West Street, Chang ping District, Beijing china / floor AREA,180 square meters /Material,White Rectangle,Gray slate tile ,Bronze steel plating,Clear mirror ,PAINT（White ＆ PINK）,PVC Wood sheet,Fabric （2type PINK COLOR）,Artificial terrazzo /
- Tags
- NEUTRAL,Balance,Boutique,
- Production Technology
- We explore the neutral balance without breaking everything. Style, color, human line, function, SKU, etc. We have always balanced the neutrality of the two brands.
- Design Challenge
- we have long noticed two different brand characteristics. But this design has to be put together in one space, and to ensure the personality of the two different brands. Nian Nujia has an elegant and clear edge. Jiaoding is the power of modern fashion and simplicity.
We decided to focus on balancing neutrality without breaking the two personalities. - Research
- We explore the neutral balance without breaking everything. Style, color, human Move line, function, SKU, etc. We have always balanced the neutrality of the two brands. It is we are exploring such a new golden ratio.
- Inspiration
- Target customers are women between the ages of 30 and 40.
Women of this age exude a unique charm, they are beautiful but not floating on the surface, mature and fragrant. Young girls may be relaxed about life, but they are different. They are used to exploring themselves and are free from the inside out. we have long noticed two different brand characteristics. - Project Duration
- The project started in April 2018 in Beijin China and finished Construction in August 2018 in Beijin China, and was Opened in 1 September 2018.
- Operation Flow
- The world is full of many things and information.
People's hearts are affected by it. They are looking for a simpler, more natural and more balanced lifestyle. Nian Nujia / Jiao Ding is a collection brand that reflects it. - Team Members
- Designer:Masanori Kobayashi
Designer:Yao Di - Image Credits
- Photographer:Katsumi Hirabayashi
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