Modern Odyssey Ausstellungsinstallation by Hong Kong Trade Development Council

Modern Odyssey Ausstellungsinstallation by Hong Kong Trade Development Council is a highly esteemed winner of the very prestigious 2020 A' Design Award in Bronze in Innenraumdesign Competition Category.

BronzeInnenraum· 2020

Modern Odyssey Ausstellungsinstallation

by Hong Kong Trade Development Council

Client: Hong Kong Trade Development Council

A' Design Award in Bronze Winner in Innenraum Category

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Verified Award Winner

Verify Award Status for #90569

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Modern Odyssey Ausstellungsinstallation

Modern Odyssey ist eine Reihe von Ausstellungsinstallationen, die für das Foyer und die Halleneingänge einer Schmuckmesse in Hongkong gestaltet wurden. Das Thema ist der antiken griechischen Mythologie entlehnt, wobei sich jede Installation auf eine Gottheit bezieht, etwa Zeus, Poseidon, Hera, Apollon, Artemis oder Athene. Anstelle direkter Darstellungen werden allegorische Andeutungen eingesetzt. Wände und Säulen bestehen aus leichten Metallrahmen, die mit lichtdurchlässigem, bedrucktem Netzgewebe bespannt und von hinten beleuchtet sind. Maßgefertigte Requisiten, Licht und Klang vervollständigen jeden Raum. Das leichte System ermöglicht einen Aufbau in nur drei Tagen.

The Recognition

About the A' Design Award in Bronze

Modern Odyssey Ausstellungsinstallation ist Gewinner des A' Design Award in Bronze, einer hochprestigeträchtigen Anerkennung für herausragende Designs, die sich durch Kreativität, Einfallsreichtum und Scharfsinn auszeichnen. Bronze-Gewinner sind reichlich geschickte und auffallend kreative Artefakte, die die große Erfahrung, Fantasie und Findigkeit ihrer Designer belegen. Von Modern Odyssey Ausstellungsinstallation wird erwartet, dass es ein hochgeschätztes, bewundertes und geliebtes Objekt ist, das bemerkenswert professionell und innovativ ist. Dieses mit dem A' Design Award in Bronze prämierte Design verkörpert bewährte Verfahren in Kunst, Wissenschaft, Design und Technologie und ist hervorragend in seiner Liebe zum Detail. Modern Odyssey Ausstellungsinstallation befriedigt Bedürfnisse auf großartige Weise, berührt Wünsche, bezaubert Gefühle und spricht die Neugier an.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The event organiser for the 2019 Hong Kong International Jewellery Show required an overall image uplift to envelop the various allocated spaces. Areas such as the main foyer and various entrances into the specialised jewellery halls were offered to a new design. A concept called Modern Odyssey was developed using allegories from ancient Greek mythology was developed to decorate these areas. Besides this, only 3 days were permitted for the onsite setup.
Dimensions & Packaging: The venue’s main entrance mesh arch was 17m wide x 5m high, inside the Zeus shrine installation with LED waterfall at the foyer sat 50m2 x 4.5m high. The following entrance treatment designs inside the venue were constructed with similar specification. All walls and columns were built using a lightweight metal framed structure, cladded with translucent graphic mesh and backlit. Bespoke props, lighting, LED were used to produce various ambient allegoric installations.
Tags: Trade, Hong Kong, Jewellery, Greek Mythology, Modern Odyssey, Installation, Space, Exhibition, Design, Organiser, Show
Production Technology: All the walls and columns were built using a lightweight metallic framed structure, cladded with translucent graphic mesh and backlit. Bespoke props, lighting, LED and in some areas ambient soundtrack was used to produce the various allegorical installations in the spaces. All the production had to be tested offsite before the final onsite construction. This was due to the very tight 3 days allowance for the onsite installation.
Design Challenge: Once the concept direction was set, the challenge was to research the fascinating stories from ancient Greek mythology. It was then that a hierarchal approach was used to build the visitors journey throughout the whole exhibition. Firstly, with Zeus at the foyer then followed by the entrance treatments into the specialised halls using the other deities and so forth. Another challenge was the short move in time, therefore all the material specification had to be lightweight and easily assembled.
Research: The research for the Modern Odyssey concept started as a study on various civilization, folklores and cultural beliefs that were influential to past jewellery design. From this research, ancient Greek mythology was chosen due to its array of multifaceted characters and symbolisms. It provided plenty of material to curate a journey at the venue as an overarching theme. This led to the idea of allegorical installations to developed the space instead of showing the actual Greek god.
Inspiration: Inspiration for the concept of Modern Odyssey derived from studying various affluent cultural beliefs that had influenced past jewellery design. From this, ancient Greek mythology was most apt due to its array of complex characters and symbolisms. It provided plenty of scopes to curate the physical spaces using allegories as clues rather than show the referred Greek deity. As such, each installation was unique to its central character such as Zeus, Poseidon, Hera, Apollo, Artemis to Athena etc.
Project Duration: The project duration was 3 months from the initial briefing to onsite completion. It was located at the Hong Kong Convention and Exhibition Centre in Wan Chai, Hong Kong and the event ran for 5 days starting from the 28th of February to the 4th of March 2019.
Operation Flow: The flow was designed in chronological order related to the theme Modern Odyssey. Various allegorical installations were created in reference to the Greek deities. Starting with the translation of Zeus at the main foyer as a welcome installation. Then moving to Poseidon, Hera, Apollo, Artemis and Athena being represented at the other entrance areas within the venue.