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Mooncraft Bar by O&O Studio Ltd

Mooncraft Bar by O&O Studio Ltd is a highly esteemed winner of the very prestigious 2020 A' Design Award in Bronze in Innenraumdesign Competition Category.


BronzeInnenraum· 2020

Mooncraft Bar

by O&O Studio Ltd

Client: O&O Studio

A' Design Award in Bronze Winner in Innenraum Category

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The Design

About Mooncraft Bar

Neben dem Shanghai Bund ist Shiliupu Wharf voller dramatischer Geschichten aus der Vergangenheit - von Kais über Tycoons, Lagerhäuser bis hin zu Longtangs - all dies sollte gefeiert werden. Mooncraft, entworfen von O & O Studio, befindet sich in diesem Gebiet des South Bund und steht für einen Ort, der einen Moment des Dialogs mit dieser einst blühenden Ära bietet. Mooncraft wundert sich besonders in den Abendstunden entlang des plätschernden Huangpu-Flusses und ist ein guter Ort, um sich zu entspannen und einen Schluck Mondlicht zu trinken. Mooncraft - ein Ort voller Zeit und Geschichten, an dem man einen beschwipsten und emotionalen Moment spüren und umarmen kann.

The Recognition

About the A' Design Award in Bronze

Mooncraft Bar ist Gewinner des A' Design Award in Bronze, einer hochprestigeträchtigen Anerkennung für herausragende Designs, die sich durch Kreativität, Einfallsreichtum und Scharfsinn auszeichnen. Bronze-Gewinner sind reichlich geschickte und auffallend kreative Artefakte, die die große Erfahrung, Fantasie und Findigkeit ihrer Designer belegen. Von Mooncraft Bar wird erwartet, dass es ein hochgeschätztes, bewundertes und geliebtes Objekt ist, das bemerkenswert professionell und innovativ ist. Dieses mit dem A' Design Award in Bronze prämierte Design verkörpert bewährte Verfahren in Kunst, Wissenschaft, Design und Technologie und ist hervorragend in seiner Liebe zum Detail. Mooncraft Bar befriedigt Bedürfnisse auf großartige Weise, berührt Wünsche, bezaubert Gefühle und spricht die Neugier an.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Mooncraft is a boutique bar located at the Cool Docks in Shanghai, which was originally a grease factory in the Shiliupu era on the South Bund. Mooncraft integrates all the design elements as one identity, from the branding of the bar to its architectural and interior design which draw inspirations from the Shanghai Bund and Shiliupu history. The bar includes hand-crafted beer bar, whiskey bar, restaurant, and a rarely seen robotic bartender.
Dimensions & Packaging
Mooncraft has a 130sqm floor area. Its main elevation is a composition of two 3m high dockside warehouse inspired weathered steel portals that plug onto the façade openings. They come as an inverted U-shape that forms the entrance, and an upstand U-shape with operable window and balcony that connect the inside and outside space. The craft-beer bar has a 1.1m high countertop while the whiskey bar is 0.7m high as it sits on top of a raised platform which also distinguish the two spaces seamlessly.
Tags
mooncraft, lunar, mirror, reflection, moments, shanghaibund, shiliupu, dockside, boutiquebar
Production Technology
Mooncraft occupies three connecting shop units and operates as one single space. The original site has a lack of sense of space and is overloaded with three shopfronts. By making use of additional partitions and raised platform, the existing structure is being absorbed and the site is further broken down into several zones with back of house space hidden. A clear frontage as main entrance and a rear elevation are created, as well as making a logical spatial arrangement possible.
Design Challenge
The main challenge is to create a unique place for the client. O&O established close dialogues with the client to understand the specific requirement, and carried out detail studies on the site analysis, spatial arrangement, materiality, ergonomics, lighting and most important from a users perspective. In addition, it is also a relatively rare case where the designer creates a new brand including its name and logo, as well as integrating this into the entire architectural and interior design.
Research
While there are rich layers of historical and contextual references for inspiration, O&O Studio do not want to create a literal themed design but having an exquisite conception. Together with a simple material palette including weathered steel, stainless steel and back painted glass, the circular and mirror elements play an important part throughout, mimicking different moon-themed scenes and reflective sky, with the folding mirrors that is purposely placed that create wonderful reflections.
Inspiration
Imagine the full moon hanging above the Huangpu River at the Shanghai Bund. The geometry of the river forms a glass that holds rich history of the city, together with the yellow lunar gradually dipping into the glass, form the logo of Mooncraft. Created by O&O Studio, Mooncraft stands for a place that holds moment of dialogue at the once prosperous Shiliupu era. It is a place that is filled with time and stories, for one to sense and embraced with a tipsy and emotional moment.
Project Duration
The project is located in No.505 Zhongshan South Road, Shanghai, PRC. It started in September 2018 in was completed and soft opened in June 2019.
Operation Flow
The client requires several functions to take place in Mooncraft in a relatively mere space. While trying to maintain scenic Cool Docks water feature and the amazing South Bund views the for the customers, there is a need for several back of house spaces. A combination of U-shaped bar counter, partitions, and raised platform play an important role to create a sense of space as well as meeting the requirement from the client on the bar functions.
Patents
Copyrights belong to o&o studio.
Team Members
Eric Chan
Suzanne Li
Image Credits
Image #1: Photographer Tian Fang Fang, Mooncraft, 2019
Image #2: Photographer Tian Fang Fang, Mooncraft, 2019
Image #3: Photographer Tian Fang Fang, Mooncraft, 2019
Image #4: Photographer Tian Fang Fang, Mooncraft, 2019
Image #5: Photographer Tian Fang Fang, Mooncraft, 2019

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