Macy’s Website Website-Interface by Willy Lai and Dave Torres

Macy’s Website Website-Interface by Willy Lai and Dave Torres is a highly esteemed winner of the very prestigious 2020 A' Design Award in Silber in Interface-Design Competition Category.

SilberInterface· 2020

Macy’s Website Website-Interface

by Willy Lai and Dave Torres

Client: Macy's

A' Design Award in Silber Winner in Interface Category

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The Design

About Macy’s Website Website-Interface

Die Website von Macy's ist eine Online-Handelsschnittstelle, über die Kunden die von Macy's angebotenen Produkte durchstöbern und kaufen können. Die Website wurde auf Grundlage von Kundenrückmeldungen neu gestaltet, was zu einem klaren und schlichten Layout führte, das von Modemedien und Consumer-Technologieprodukten inspiriert ist. Responsive Webtechnologien ermöglichen den Zugriff über Laptops, Tablets und Smartphones. Umfangreiche Recherchen begleiteten die Arbeit, darunter Nutzerbefragungen, Interviews, A/B-Tests und Usability-Tests. Die einfachere Struktur strafft den Kaufprozess und verbessert die Nutzerbindung.

The Recognition

About the A' Design Award in Silber

Macy’s Website Website-Interface ist Gewinner des A' Design Award in Silber, einer enorm prestigeträchtigen Anerkennung für erstklassige, großartige und beeindruckende Spitzendesigns. Silber-Gewinner sind ungemein brillante und äußerst kreative Werke, die die herausragende Expertise, das Talent und den Scharfsinn ihrer Designer veranschaulichen. Von Macy’s Website Website-Interface wird erwartet, dass es ein wunderbares Vorzeigewerk ist, das bemerkenswert professionell und zutiefst innovativ ist. Dieses mit dem A' Design Award in Silber prämierte Design ist eine höchst bemerkenswerte, bewunderte Erfindung, die den Grenzen von Kunst, Wissenschaft, Design und Technologie zugutekommt und sie voranbringt. Macy’s Website Website-Interface ist eine vielbeneidete Schöpfung, die Wünsche weckt, positive Gefühle vermittelt und Staunen und Verwunderung entfacht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In 2019, Macys website was redesigned in direct response to customer feedback, resulting in a clean, simple, and fashion-inspired design that dramatically improved user engagement.
Dimensions & Packaging: We developed resonsive web design across different devices.
Tags: Macys, macys.com, Web, Website, Redesign, UX, user experience, fashion, e-commerce
Production Technology: We utilized modern responsive web technologies.
Design Challenge: The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
Research: Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
Inspiration: The design of our new website was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
Project Duration: The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
Operation Flow: Users can access the website via a laptop computer, tablet, or smartphone. The new website design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
Team Members: Willy Lai
Dave Torres
Agata Krol
Ricky J Li
Hafez Janssens
Philis Liu
Elena Rubtsova
Stephanie Houle
Image Credits: Images courtesy of Macys.