Masstone Innenarchitektur einer Modeboutique by SpActrum

Masstone Innenarchitektur einer Modeboutique by SpActrum is a highly esteemed winner of the very prestigious 2021 A' Design Award in Bronze in Innenraumdesign Competition Category.

BronzeInnenraum· 2021

Masstone Innenarchitektur einer Modeboutique

by SpActrum

Client: SpActrum

A' Design Award in Bronze Winner in Innenraum Category

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Verified Award Winner

Verify Award Status for #95371

Visit Site View at A' Design Award Press Release Award Badge

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The Design

About Masstone Innenarchitektur einer Modeboutique

Masstone ist die Innenarchitektur einer Modeboutique in Taiyuan, China. Die Boutique erstreckt sich über 520 Quadratmeter auf zwei Etagen und ist als innenliegender Garten angelegt. Eine große, sanfte Schräge führt zum Eingang, eine Rampe verbindet mit einer oberen Plattform. Drei kurze Treppen ergänzen weitere Wegeführungen. Rampen, Plattformen und Leitern unterstützen Modenschauen, das Anprobieren, den Verkauf sowie die Nutzung als Aufenthaltsbereich. Zu den Materialien zählen eloxierte Aluminiumplatten, GFG (Glasfaserverstärkter Gips), Terrazzo und eine Stahlkonstruktion. Eine automatisch bewässerte begrünte Wand mildert die Geometrie. Die Betonkonstruktion bleibt sichtbar.

The Recognition

About the A' Design Award in Bronze

Masstone Innenarchitektur einer Modeboutique ist Gewinner des A' Design Award in Bronze, einer hochprestigeträchtigen Anerkennung für herausragende Designs, die sich durch Kreativität, Einfallsreichtum und Scharfsinn auszeichnen. Bronze-Gewinner sind reichlich geschickte und auffallend kreative Artefakte, die die große Erfahrung, Fantasie und Findigkeit ihrer Designer belegen. Von Masstone Innenarchitektur einer Modeboutique wird erwartet, dass es ein hochgeschätztes, bewundertes und geliebtes Objekt ist, das bemerkenswert professionell und innovativ ist. Dieses mit dem A' Design Award in Bronze prämierte Design verkörpert bewährte Verfahren in Kunst, Wissenschaft, Design und Technologie und ist hervorragend in seiner Liebe zum Detail. Masstone Innenarchitektur einer Modeboutique befriedigt Bedürfnisse auf großartige Weise, berührt Wünsche, bezaubert Gefühle und spricht die Neugier an.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Models walk on the runway from the beginning of the ramp to the end; customers wander from the fitting room to the cashier, while waiters taking the coffee step on to the leisure platform. There are numerous separate movements interactively weaving through the space, defining the Masstone Fashion Boutique in Taiyuan, China.
Dimensions & Packaging: The site has a total area of 520 Sq.mt.and is split in two floors
Tags: boutique, fashion, interior design, retail, vertical greening, GRG
Production Technology: anodized aluminum plates, GRG, terrazzo, steel structure, auto-irrigated green wall
Design Challenge: Fashion boutiques have become a growing trend of China’s real economy. Many stereotyped styles are portrayed in them, such as artistic, simple European, dark or industrial styles. This project attempted to provide another answer by dissolving the myth of style, confronting and accepting the spatial characteristics and acknowledging the essential needs of human beings. In order to highlight the real, not only is the concrete structure exposed, but also some of the traces of the construction stage are retained. This quality has verified its value after the completion, and the space has now been recognized by many internationally famous fashion designers.
Research: Fashion boutiques have become a growing trend of China’s real economy. Many stereotyped styles are portrayed in them. This project attempted to provide another answer by dissolving the myth of style, confronting and accepting the spatial characteristics and acknowledging the essential needs of human beings. In order to highlight the real, not only is the concrete structure exposed, but also some of the traces of the construction stage are retained. The value of keeping these real features has been acknowledged since its completion, and the space has now been recognized by many internationally famous fashion designers.
Inspiration: The design concept came from a straight fusion of fashion shows and natural stone forms. Inspired by the floating stands around the show stage, which simulate the ups and downs of stacked rocky paths, the basic concept was born: there would be an inner garden, inheriting the modernist tradition, omitting decoration and narrative, and providing a venue for multiple events by using basic architectural features, such as ramps, platforms, and ladders.
Project Duration: The project started in March 2017 and finished in September 2017 in Beijing, and was constructed from July 2017 to January 2018 in Taiyuan.
Operation Flow: The primitive idea of the design was developed into a large and gentle slope towards the entrance. The track from the ramp to the top platform forms a coherent path, while three short stairs were constructed to allow possibilities of more paths.
Team Members: Leader Architect: Yan Pan
Partner: Zhen Li, Yu Zheng
Designer: Sha Luo
Image Credits: image: Zhen Li, Yan Pan