Heytea Lab Shenzhen OCT Harbor Innenarchitektur für den Einzelhandel by Uno Chan

Heytea Lab Shenzhen OCT Harbor Innenarchitektur für den Einzelhandel by Uno Chan is a highly esteemed winner of the very prestigious 2020 A' Design Award in Gold in Innenraumdesign Competition Category.

GoldInnenraum· 2020

Heytea Lab Shenzhen OCT Harbor Innenarchitektur für den Einzelhandel

by Uno Chan

Client: TOMO Interior Design Firm

A' Design Award in Gold Winner in Innenraum Category

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Verified Award Winner

Verify Award Status for #96008

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Heytea Lab Shenzhen OCT Harbor Innenarchitektur für den Einzelhandel

Heytea Lab Shenzhen OCT Harbour ist eine Einzelhandels-Innenarchitektur für den Flagship-Store einer Teemarke. Der Raum umfasst 1300 Quadratmeter und ist in fünf thematische Labore unterteilt. Das Peripherie-Lab, das Eis-Lab, das Dessert-Lab und das Illustrations-Lab befinden sich im Erdgeschoss, das Tea-Geek-Lab im ersten Obergeschoss. Eine geometrische Treppe verbindet beide Ebenen und bildet das visuelle Zentrum des Interieurs. In die Decke und die Metallgitter sind Lichtbänder und Lichtfolien eingelassen. Aluminiumschaumplatten an den Seitenwänden bilden einen Kontrast zu satiniert gebürstetem Metall.

The Recognition

About the A' Design Award in Gold

Heytea Lab Shenzhen OCT Harbor Innenarchitektur für den Einzelhandel ist Gewinner des A' Design Award in Gold, einer überaus prestigeträchtigen Anerkennung für erstklassige, wunderbare und herausragende Designs. Gold-Gewinner sind äußerst innovative, visionäre und glamourös blendende Schöpfungen, die das Genie, die Weisheit und die Meisterschaft ihrer Designer widerspiegeln. Von Heytea Lab Shenzhen OCT Harbor Innenarchitektur für den Einzelhandel wird erwartet, dass es eine hochgepriesene, trendsetzende und monumentale Erfindung ist, die beispiellosen Mehrwert liefert. Dieses mit dem A' Design Award in Gold prämierte Design ist ein spektakuläres, respektiertes Projekt, das den Grenzen von Kunst, Wissenschaft, Design und Technologie in hohem Maße zugutekommt und sie voranbringt. Heytea Lab Shenzhen OCT Harbor Innenarchitektur für den Einzelhandel erzeugt intensive Gefühle des Verlangens, weckt Leidenschaft, ermutigt zur Kreativität und fasziniert uns.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: According to its market positioning and business strategies, Shenzhen Heytea Lab is designed as the first flagship store in the city. It is a successful practice based on the analysis of the current consumption habits and trends. By integrating commodity and experience with social function, this project is devoted to providing brand new consumption experience.
Dimensions & Packaging: The project covers a total of 1300 square meters. The interior space is divided into five different laboratories: the peripheral lab, the ice-making lab, the dessert lab and the illustration lab on the first floor as well as the tea geek lab on the second floor.
Tags: Interior, Commercial, New Tea, Chain Store, Cool, Pure, Heytea, LED, Youthful Atmosphere
Production Technology: The strip lights and light films are inlaid in the ceiling and the metal grilles to highlight the simplicity and elegance of the space. And the aluminum foam sheet covering the side walls is in contrast with the delicate satin brushed metal. Sitting by the window, you can have a great view of the luxuriant green and feel relaxed and refreshed.
Design Challenge: The ceiling of the Tea Geek Lab is designed according to the pitched roof to form blocks of different textures, against which a moon-shaped art decoration was created. With the moon hanging against the "starry sky" on the LED screen, a beautiful picture is gradually unfolding before people.
Research: Today, in face of the new consumer groups and new consumerism, how can we help Heytea, a popular new tea brand, to convey its individuality and to demonstrate its business strategies in product innovation, experience innovation and business integration? Optimizing every possible consumption procedure and creating immersive and interactive consumer experience are the basic logic for DOME DESIGN in the design of Shenzhen Heytea Lab.
Inspiration: Facing the complex background and business environment, the designer is based on the insights of the consumption experiences that the brand will bring to the consumers. The design goes beyond the conventional reference system, deconstructs the consumers' demands and feelings, and extends the potential value of Heytea in the background. Finally, by planning and operating, designers have successfully created the space value and new experiences with unique creativity.
Project Duration: The project started in March 2019 in Shenzhen and finished in September 2019 in Shenzhen.
Operation Flow: The geometric staircase leads customers to different labs on the first and second floors, and it is also the visual center of space.
Patents: Copyrights belong to Uno Chan, 2019.
Team Members: Uno Chan
Fei Xiao
Image Credits: Image #1: Photographer En Xiao, Tea Geek Lab, 2019.
Image #2: Photographer En Xiao, Tea Geek Lab 2, 2019.
Image #3: Photographer En Xiao, Tea Geek Lab 3, 2019.
Image #4: Photographer En Xiao, Peripheral Lab, 2019.
Image #5: Photographer En Xiao, Artistic Installation, 2019.