Jiao Tang Restaurant by Liang Chen and Wang Shixue is a highly esteemed winner of the very prestigious 2020 A' Design Award in Silber in Innenraumdesign Competition Category.
SilberInnenraum· 2020
Jiao Tang Restaurant
Client: Shanghai Luyun Business Management Center
A' Design Award in Silber Winner in Innenraum Category
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- Verified Award Winner
- Verify Award Status for #97263
The Design
About Jiao Tang Restaurant
Das Projekt ist ein Hotpot-Restaurant in Chengdu, China. Die Designinspiration stammt aus dem harmonischen Zusammenleben von Mensch und Natur auf Neptun. Das Restaurant ist mit sieben Designthemen organisiert, um Geschichten über Neptun zu veranschaulichen. Die Konzepte von Film und Fernsehen, Kunst, Wissenschaft und Technologie, dekoratives Originaldesign von Möbeln, Lampen, Geschirr usw. bieten den Besuchern ein dramatisches Erlebnis. Materialkollokation und Farbkontrast schaffen Raumatmosphäre. Mechanische Installationskunst wird angewendet, um die Rauminteraktion und das Kundenerlebnis zu verbessern.
The Recognition
About the A' Design Award in Silber
Jiao Tang Restaurant ist Gewinner des A' Design Award in Silber, einer enorm prestigeträchtigen Anerkennung für erstklassige, großartige und beeindruckende Spitzendesigns. Silber-Gewinner sind ungemein brillante und äußerst kreative Werke, die die herausragende Expertise, das Talent und den Scharfsinn ihrer Designer veranschaulichen. Von Jiao Tang Restaurant wird erwartet, dass es ein wunderbares Vorzeigewerk ist, das bemerkenswert professionell und zutiefst innovativ ist. Dieses mit dem A' Design Award in Silber prämierte Design ist eine höchst bemerkenswerte, bewunderte Erfindung, die den Grenzen von Kunst, Wissenschaft, Design und Technologie zugutekommt und sie voranbringt. Jiao Tang Restaurant ist eine vielbeneidete Schöpfung, die Wünsche weckt, positive Gefühle vermittelt und Staunen und Verwunderung entfacht.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The project is located in a commercial complex of the new area of Chengdu of Sichuan. The form of the project is hotpot restaurant, with a floor area of 506 square meters. In order to promote the brand popularity and attract consumers, They redefine dining space: a dramatic five-sense experience is created by referring to the elements in the fields of film and television, art, science, technology and design. An all-around upgrade is made from the senses of sight, hearing, smell, taste and touch.
- Dimensions & Packaging
- Width 30950mm x Depth 15550mm x Height 5350mm, Area: 506 square meters
internal area 277.4 square meters, Outdoor area 278.6 square meters - Tags
- Innovate, Interact, Experience, Neptune, Future
- Production Technology
- Mechanical device models are made by 3D printing technology, lamps are made by modeling and turnover technology, multifunctional dining table is design, and innovative material arrangement is applied, winning many design patents.
Main materials: steel plate, terrazzo, tempered glass, frosted acrylic - Design Challenge
- Such commercial complex is located in urban development area. In weekdays, the customer flow is small and the economic benefit is sluggish. Moreover, the project is on the 4th floor, and there are restaurants with the same industrial condition on the same floor. Party A worries about the future development of the restaurant so that he asks to follow the following three principles: building a Chengdu high-quality restaurant with limited budget and ensuring the promotion of brand popularity; breaking the traditional dining space pattern; being unique and insisting on originality.
- Research
- The city of Chengdu, where the project located, is famous for energetic young generation and their consumption abilities. By field research on hotpot restaurants in Chengdu, there exists a common problem that to some extent the space design is lack of conception and innovation. It’s essential to attract consumers by renewing brand spaces. Based on brand localization strategy, it’s critical to enhance sense of immersion, narration and creativity in dining space design.
- Inspiration
- Since the resources on the earth are exhausted, the human beings have never stopped the exploration of Neptune. The design inspiration comes from the scene the human co-exist in harmony with the creatures on Neptune. The dominant hue of the space is International Klein Blue, representing the severe weather and life marks on Neptune. The unprecedented novelty and experience are reflected via the atmosphere created by interactive artistic mechanical device. The ceiling lamps are designed with the concept of Prince Rupert's Drop, highlighting the mystery of the creatures on Neptune.
- Project Duration
- Time of completion: January of 2020
Project address: Huanyufang Right Bank of the Central Sea, 2736 Jiannan Avenue, Shuangliu District, Chengdu, China - Operation Flow
- Human perception of action
- Team Members
- Chief architect: Liang Chen
Design team: Wang Shixue, Fu Shenglong, Wang Hailong, Qi Wen, Shi Ying
Construction drawing design: Yang Fang, Pan Yong, Yang Mingzhe, Zhang Qiang
VI design: Guan Da
Lamp design: SSAD Studio
Furniture design: SSAD Studio
Project photography: Mao Hongyi
Video production: SSAD Studio - Image Credits
- Image 1:Photographer Liang chen, 2020.
Image 2:Photographer Liang chen, 2020.
Image 3:Photographer Liang chen, 2020.
Image 4:Photographer Liang chen, 2020.
Image 5:Photographer Liang chen, 2020.
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