Wuxi Ditre Möbel-Showroom by Yang Su is a highly esteemed winner of the very prestigious 2020 A' Design Award in Bronze in Innenraumdesign Competition Category.

BronzeInnenraum· 2020

Wuxi Ditre Möbel-Showroom

by Yang Su

Client: Nonezone Design

A' Design Award in Bronze Winner in Innenraum Category

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Verified Award Winner

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Colors

The Design

About Wuxi Ditre Möbel-Showroom

Wuxi Ditre ist ein Möbel-Showroom, der für eine italienische Möbelmarke in Wuxi, China, gestaltet wurde. Der Innenraum umfasst 600 Quadratmeter und verwendet feuerfeste Platten, Holzböden, maßgefertigtes Metall und graue Bodenfliesen. Ein dunkler Farbton, natürliche Holzstrukturen und gezielte Beleuchtung schaffen ein ruhiges Ambiente für die Ausstellungsstücke. Die freie Grundrissgestaltung präsentiert jede Produktgruppe in einer geordneten Abfolge. Über dem reduziert gestalteten Empfangstresen ersetzt eine Rahmenkonstruktion die flache Decke. Die Treppe verbindet massive Blöcke mit leichten Glasgeländern und verjüngt sich nach oben hin.

The Recognition

About the A' Design Award in Bronze

Wuxi Ditre Möbel-Showroom ist Gewinner des A' Design Award in Bronze, einer hochprestigeträchtigen Anerkennung für herausragende Designs, die sich durch Kreativität, Einfallsreichtum und Scharfsinn auszeichnen. Bronze-Gewinner sind reichlich geschickte und auffallend kreative Artefakte, die die große Erfahrung, Fantasie und Findigkeit ihrer Designer belegen. Von Wuxi Ditre Möbel-Showroom wird erwartet, dass es ein hochgeschätztes, bewundertes und geliebtes Objekt ist, das bemerkenswert professionell und innovativ ist. Dieses mit dem A' Design Award in Bronze prämierte Design verkörpert bewährte Verfahren in Kunst, Wissenschaft, Design und Technologie und ist hervorragend in seiner Liebe zum Detail. Wuxi Ditre Möbel-Showroom befriedigt Bedürfnisse auf großartige Weise, berührt Wünsche, bezaubert Gefühle und spricht die Neugier an.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The highly modern space matches the characteristic of the exhibits. The subtle fragrance, the light and shade, the scale of enclosures, make one immersed in the spatial interpretation. The free layout allows the space to unfold in sequence, with each portfolio of exhibits presented to the viewers in an orderly manner.
Dimensions & Packaging: The project covers a total of 600 square meters. Due to the borrowed spatial relationship, the classical Italian style thousands of miles away and the Oriental philosophy of residence meet and collide here, which is an encounter to inspire the imagination.
Tags: Interior, Furniture Showroom, Exhibition, Commercial, Flow Space, Modern, Elegant, Simple, Stable, Ditre
Production Technology: The main materials in this project are fireproof board, wood floor, customized metal and grey floor tile. The exhibits, waiting quietly in a harmonious atmosphere, are as impressive as sparkling treasures in the dark.
Design Challenge: The stairs connecting different floors have abandoned the traditional treatment, and the solid blocks are interspersed between the walls, supplemented by light-weight glass handrails, like a sculpture switching between delicacy and massiveness. Visitors climb the stairs step by step which are narrowed from wide ones, provoking a desire of visitors to see what's going on up there.
Research: Italian furniture has its unique character, in which its appearance can be attractive, and its physical sense can touch your soul, similar to the animal's protective coloration that can bring shelter. The expression of space is developed based on the dark tone, from which the calm black, the natural wooden texture and the classic light, highlight a pure and harmonious atmosphere. Each material is endowed with the function of emotional hint, like a hot heart under the forbidding appearance.
Inspiration: The process of furniture production is a reconstruction of artistic aesthetics itself. DITRE, an Italian furniture brand, came to China far away across the sea, like a migration of aesthetics. The ultimate pursuits for the design by the eastern and western residential cultures bring designers new thoughts on the design of the exhibition hall.
Project Duration: The project started in October 15, 2018 in Wuxi and finished in January 30, 2019 in Wuxi.
Operation Flow: In the part of the roof which serves as the fifth facade, the framework replaces the flat roof to correspond to the simplified reception desk below. At a glance, one can see how the elaborate design works.
Patents: Copyrights belong to Yang Su, 2019.
Team Members: Yang Su
Hai Wang
Derong Sun
Image Credits: Image #1: Photographer Ming Chen, Group, 2019.
Image #2: Photographer Ming Chen, Reception, 2019.
Image #3: Photographer Ming Chen, Reception, 2019.
Image #4: Photographer Ming Chen, Group, 2019.
Image #5: Photographer Ming Chen, Group,, 2019.