Five Senses Feast Eventraum-Design by Rong Chen and Artgital

Five Senses Feast Eventraum-Design by Rong Chen and Artgital is a highly esteemed winner of the very prestigious 2020 A' Design Award in Bronze in Eventdesign Competition Category.

BronzeEvent· 2020

Five Senses Feast Eventraum-Design

by Rong Chen and Artgital

Client: Asia Design Interior Renovation Co.ltd

A' Design Award in Bronze Winner in Event Category

20,200

Verified Award Winner

Verify Award Status for #99371

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Five Senses Feast Eventraum-Design

Five Senses Feast ist ein Eventraum-Design, das für ein Whisky-Tasting-Festival in Taipeh, Taiwan, entwickelt wurde. Der Entwurf präsentiert fünf zentrale interaktive Installationen sowie eine Verkostungsbar. Ein transparenter Touchscreen und eine Drei-Liter-Flasche visualisieren den Brennprozess. Ein Audio-Spotlight und ein großflächiges Touchscreen-Panel führen die Besucher durch visuelle und akustische Inhalte. Echte Seide simuliert in Verbindung mit Klangeffekten das Schwenken des Whiskys. Eine interaktive Lichtinszenierung nutzt Whiskyflaschen, um die Reifung in Sherryfässern in Erinnerung zu rufen. Ziel ist eine aktive und immersive Verkostungsreise.

The Recognition

About the A' Design Award in Bronze

Five Senses Feast Eventraum-Design ist Gewinner des A' Design Award in Bronze, einer hochprestigeträchtigen Anerkennung für herausragende Designs, die sich durch Kreativität, Einfallsreichtum und Scharfsinn auszeichnen. Bronze-Gewinner sind reichlich geschickte und auffallend kreative Artefakte, die die große Erfahrung, Fantasie und Findigkeit ihrer Designer belegen. Von Five Senses Feast Eventraum-Design wird erwartet, dass es ein hochgeschätztes, bewundertes und geliebtes Objekt ist, das bemerkenswert professionell und innovativ ist. Dieses mit dem A' Design Award in Bronze prämierte Design verkörpert bewährte Verfahren in Kunst, Wissenschaft, Design und Technologie und ist hervorragend in seiner Liebe zum Detail. Five Senses Feast Eventraum-Design befriedigt Bedürfnisse auf großartige Weise, berührt Wünsche, bezaubert Gefühle und spricht die Neugier an.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: To make Glenmorangie New Lasanta stand out in the competition among the numerous whisky producers eyeing Taiwan as an important market and to bring a brand-new experience in whisky tasting have been the primary goal of Glenmorangie WhiskyFest in Taipei.
Tags: Even Space Design, Glenmorangie WhiskyFest,
Design Challenge: The whisky tasting began with appreciating the colors of the whisky. The showroom displayed an interactive lighting show using whisky bottles. The amber glow of New Lasanta ‘s body color was simulated using the infused flows of light and shadow, recounting the story of how the whisky matures for two years in sherry casks and thus immersing visitors in the sunshine of southern Spain.
Research: New Lasanta’s soft, smooth mouth feel and rich flavor were ingeniously conveyed to visitors by means of innovative interactive devices. Starting from the eyes, the nose, to the fingertips and the tip of the tongue, sensual experiences were combined and transformed, engrossing visitors in this whisky-tasting feast.
Inspiration: Unlike the singularity and one-directionality of other wine tasting and displaying events, Glenmorangie WhiskyFest in Taipei organized five main interactive installations and a tasting bar, enabling visitors to do more than experience passively - their visit was transformed into a distinctive journey by appealing to the five senses of sight, smell, taste, hearing and touch. With proactive feedbacks, they could enjoy an immersive, real-time simulation that touched the heart.
Project Duration: Taipei, Taiwan
Operation Flow: By means of a transparent touch screen and a real three-liter bottle of New Lasanta, the unique brewing process and superb craftsmanship were visualized. Through such interactive devices as an audio spotlight and a huge touch-screen panel, visitors went on a visual, acoustic and historic journey throughout the world. When one’s fingers touched the real silk, the swaying of the smooth silk, together with sound effects, simulated the swirling and whirling of whisky. The after taste of whisky in the mouth lingered. Besides, by swiping the touch-screen panel, there emerged floating particles on the screen, highlighting the warm fragrance of New Lasanta merged with that of chocolate, creaming toffee, and honey dates.
Patents: Trademark belong to Glenmorangie
Video copyrights belong to Artgital Interactive Solutions
Team Members: Rong Chen
Artgital Interactive Solutions
Image Credits: IP, Glenmorangie
Video, Artgital Interactive Solutioins
Photo, Wei-Zhi Hong