Mixed Reality Holografische Installation by Aleksandr Volkov

Mixed Reality Holografische Installation by Aleksandr Volkov is a highly esteemed winner of the very prestigious 2020 A' Design Award in Silber in Eventdesign Competition Category.

SilberEvent· 2020

Mixed Reality Holografische Installation

by Aleksandr Volkov

Client: Economiton

A' Design Award in Silber Winner in Event Category

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The Design

About Mixed Reality Holografische Installation

Mixed Reality ist eine interaktive holografische Installation, die für einen Messestand zur Energiestrategie der Stadt Moskau entwickelt wurde. Die Installation basiert auf dem Pepper’s-Ghost-Prinzip, das um zusätzliche Ebenen erweitert wurde. Eine LED-Rückwand, drei Bodenprojektoren und eine deckenmontierte LED-Beleuchtung wirken mit holografischer Folie, Spiegeln und Klang zusammen. Animiertes Licht und Schatten verleihen den projizierten Objekten eine starke Präsenz. Die Besucher wählen auf einem Touchscreen ein Thema aus und beobachten, wie Figuren und Diagramme in der Luft erscheinen und sich wieder auflösen.

The Recognition

About the A' Design Award in Silber

Mixed Reality Holografische Installation ist Gewinner des A' Design Award in Silber, einer enorm prestigeträchtigen Anerkennung für erstklassige, großartige und beeindruckende Spitzendesigns. Silber-Gewinner sind ungemein brillante und äußerst kreative Werke, die die herausragende Expertise, das Talent und den Scharfsinn ihrer Designer veranschaulichen. Von Mixed Reality Holografische Installation wird erwartet, dass es ein wunderbares Vorzeigewerk ist, das bemerkenswert professionell und zutiefst innovativ ist. Dieses mit dem A' Design Award in Silber prämierte Design ist eine höchst bemerkenswerte, bewunderte Erfindung, die den Grenzen von Kunst, Wissenschaft, Design und Technologie zugutekommt und sie voranbringt. Mixed Reality Holografische Installation ist eine vielbeneidete Schöpfung, die Wünsche weckt, positive Gefühle vermittelt und Staunen und Verwunderung entfacht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The interactive installation was the central part of the exhibition stand and told about the energy strategy of the city of Moscow. To solve the presentation problem, we used hologram technology using a special approach, which allowed us to get a deep illusion of the presence of real objects. Due to the combination of screens, projections, mirrors and sound, we got all the attributes of real objects, except touch.
Dimensions & Packaging: 18000 х 10000 х 4500
Tags: Hologram, exhibition stand, interactive installation, holographic screen, Pepper’s Ghost, Ventuz, realtime graphic, infographics
Production Technology: We used the traditional Pepper’s Ghost concept. The setup itself consisted of a LED backdrop wall, three projectors for the floor and LED mounted to the ceiling. Using of the projectors gave the opportunity to extend animations from the backdrop wall via the floor onto the holographic foil. Also, we added plasticity to the hologram by providing it with an animated shadow. We created our own UI for a designers to make them work in general animation channel of entire scene.
Research: We have all seen holograms in science fiction films, but real technology is very far from these examples. How can we approach these results without going into fundamental physics? We found the most affordable technology and tried to add the missing elements. After going through different effects, we realized that the main thing that makes us believe in a hologram is its effect on the objects around, namely light and shadow. By adding these attributes, we get tremendous realism.
Inspiration: When we received a task to present a topic related to energy, we immediately wanted the graphics to be weightless and represent energy itself. When we started looking for suitable solutions, we discovered an old technology from 1584 - Pepper's Ghost. In its current form, it had a number of serious flaws and we decided to finalize it, which led us to unexpected and very interesting results.
Project Duration: The project started on October 3, 2017 in Moscow and finished on October 7, 2017. It was exhibited in the first International forum on energy efficiency and energy development "Russian energy week"
Operation Flow: Interaction with the installation took place using the touch screen. The user chose a topic of interest and watched objects, figures, and graphs that explain complex processes in the energy industry appear or dissolve in the air.